This study was commissioned by Intel Corporation to explore the ways in which corporate sponsorships of museum exhibitions influence visitor perceptions of both the corporation and of the museum exhibition. [Note: Intel was not one of the sponsoring companies studied during this research, and was not mentioned to visitors during the course of the study.] The overall implication of this study for museums is that carefully chosen and presented sponsorships, for a majority of visitors, have no impact on opinion of exhibits, but, in some cases, can lead to improvements. For companies, such