This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
Since the summer of 2006, the Nature Museum at Grafton (TNM) has been offering three day intensive courses in Nature Writing and Nature Journaling. In 2006-07, TNM worked with PEER Associates to develop and analyze a survey which teachers complete on the last day of their course. TNM has continued to use that evaluation method, and, in December 2008 and February 2010, asked past participants to answer follow up questions about their future interest in programming options, experiences with the institutes, and their implementation of course content in their own classrooms. In late 2010, TNM