This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
This project is a full-scale development project that builds upon a pilot program funded by the NSF in 2007 (LEAP into Science/Pilot), developed by The Franklin Institute (FI) in collaboration with The Free Library of Philadelphia. By connecting children’s literature and hands-on science activities in out-of-school settings, LEAP/Pilot has promoted student and family engagement in science and literacy in Philadelphia for over six years. In 2011, a cohort of ten national sites joined the initiative to pilot LEAP into Science resources in multiple out-of-school time contexts and within unique institutional partnerships. The 10 sites, consisting of 27 institutional partnerships representing a diverse group of organizations (museums, libraries, K-12 school districts, universities, and public media). Through continued collaboration in Philadelphia and with these national cohort sites, LEAP into Science: Engaging Diverse Community Partners in Science and Literacy is leveraging the relationships, experiences, and resources initiated in LEAP /Pilot to address the needs of new audiences, meet partners’ requests for enhanced professional development, and study the efficacy of this program in different out-of-school time structures and populations across the country. The result will be an adaptable program that more effectively reaches diverse audiences in science and literacy through community partners, as well as a stronger understanding of implementation for improved sustainability.