Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy. To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.
A permanent exhibition entitled "Search for Extraterrestrial Life" will engage visitors at the New York Hall of Science in applying the fundamental biology of life on Earth to understanding the search for life elsewhere. The 4,000 sq. ft. exhibition and accompanying programs will engage visitors in learning more about the wide range of conditions that support life on Earth, and how these life requirements shape the search on Mars and other planetary objects for any existing life forms. In addition, the technologies and strategies that scientists are developing to detect any life elsewhere will be highlighted. It is expected that 500,000 visitors each year will participate with the exhibit and its associated programs. Another dissemination plan for the project will be posting fabrication drawings and scripts in readily accessible formats on the Internet. Copies of all computer interactives on electronic media will be available to science-technology centers, museums and other informal learning institutions.
The Louisville Science Center (LSC) proposes to develop "The World Around Us (WAU)," an 8,000 sq ft exhibition, plus programs and materials designed to increase environmental awareness of citizens, inspiring greater understanding and respect for earth's natural resources. Exhibition components are CenterStage; AtmoSphere: Air that Surrounds Us; TerraSphere: Environments that Support Us; and AquaSphere: Water that Sustains Us. The exhibition integrates hands-on activities and media-based visitor experiences with approximately 1,000 specimens from the LSC collections. The project takes an interdisciplinary thematic approach founded in educational goals and STEM content that is closely linked to national science standards. Target audiences are children in grades 3-8, parents, caregivers and teachers. LSC expects to reach some five million visitors over ten years after opening the exhibition. The project focuses on reaching rural and underserved audiences in Kentucky and Indiana. Its impact will be extended through strong ties to the schools and with ancillary materials. The distance learning capability of the Collections Discovery Gallery will extend the reach of the exhibition beyond the museum walls. In addition, the application of PDAs and handheld GIS technology will add to experience of the field in these areas. Dissemination of "green" fabrication techniques will help other science centers follow similar approaches.
This report summarizes a summative evaluation of Amazing Feats of Aging, an exhibition developed by staff at the Oregon Museum of Science and Industry (OMSI) in Portland, Oregon. Patricia McNamara, an independent evaluator, designed this study to document the exhibition's impact on visitors at two locations: its permanent installation at OMSI itself and at the installation of the exhibit's traveling version at the Lafayette Museum of Natural History (LMNH) in Lafayette, Louisiana. Data collection strategies included visitor interviews, self-administered questionnaires and unobtrusive
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Patricia McNamaraOregon Museum of Science and Industry
This front-end evaluation assisted in design and development of the Wild About Otters special exhibition at the Monterey Bay Auqarium, which opened in 2007. The evaluation included structured interviews, both a short and a long form. This report includes short interview and long interview forms in the appendix.
The Chedd-Angier Production Company is requesting support for the long-standing, highly acclaimed PBS series, "Scientific American Frontiers," now in its 13th season. Alan Alda hosts the program. NSF funds will leverage existing PBS support and expand the series from five to six programs and increase the scope and depth of the science covered in each program. Topics in the new season cover a broad range of disciplines including cutting edge scientific efforts in cosmology, anthropology, global warming, brain research, obesity and weight loss, and hydrogen fuel cell research. The funds will also be used to expand the "Frontiers" web site and raise the visibility of the program by enhancing the promotional campaign. These efforts will aim to improve the value of the series to science teachers as well as to the general audience. Formative evaluation will be undertaken by Multimedia Research; summative evaluation, by Knight-Williams Research Communications.
The California Academy of Sciences will produce "Water is Life," a 30,383 square-foot permanent exhibit with educational programming. The exhibit is designed to engage the public with the living world of water, to foster environmental stewardship and increase science literacy. Three habitat components -- Philippine Coral Reef, California Coast and Global Rainforests -- are conceptually and experientially linked through "Water Planet," which explores water's physical properties and how they impact living organisms and lead to aquatic diversity. Each component also reinforces the importance of conserving aquatic resources. Educational programming takes "Water is Life" to local schools and community events and onto the World Wide Web, as well as provides venues for formative evaluation of exhibit design elements. The development of lending kits, plus supporting manuals and workshops, will extend the reach of "Water is Life" regionally and nationally. Similarly, instruction manuals and workshops for creating desktop, living reefs will have national impact. The compelling draw of live organisms, hands-on activities, and exhibit enrichment through educational programming provide accessibility to a large, diverse audience. The exhibit will reach over one million annual visitors, and a larger audience will experience distributed educational programs.
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Margaret BurkeLinda KulikChristopher AndrewsTerrence GoslinerRobert Jenkins
The Ocean Institute will design, develop, evaluate and install "Sea Floor Science," a 5,200 sq. ft. site-wide exhibition designed in partnership with Scripps Institution of Oceanography, the Jet Propulsion Laboratory, and the Institute of Nautical Archaeology at Texas A&M University. "Sea Floor Science" will provide opportunities for families, students and the general public to use authentic oceanographic equipment, tools and technology to recreate a world of ocean research and discovery. Visitors will experience how oceanographers are exploring the largely unknown sea floor to permit better understanding of the origin of sediments and rocks, paleoclimate reconstruction as evidenced by marine microfossils, and the dynamics of oceanic lithospheres and margins. The project is a new approach to museum exhibits. It will test innovative convertibility solutions that enable public areas to serve as both teaching stations and effective exhibits. It will also implement cost-effective update strategies to keep visitors at the forefront of scientific research. "Sea Floor Science" will reach 4,000,000 people in 22 states including on-site and on-line visitors, multi-state teacher networks, videoconferencing participants, science professionals, and replication sites at science centers and aquaria nationally.
The San Diego Society of Natural History (SDSNH) will design, fabricate and install a 9,000 square foot permanent exhibition exploring the fundamental scientific concepts of paleontology, geology, biology and ecology as they pertain to prehistoric southern California and the peninsula of Baja California. Playing the role of paleontologist, visitors will be invited to ponder a mystery, explore the setting, examine the evidence, and use scientific tools to discover answers. Carefully crafted settings will support exploration that engages learners of all ages at levels for both novice and experienced learners. Visitors will discover how natural patterns reveal natural processes, and examine the relationship between past, present and future. Focused activities will enable visitors to exercise their skills of observation and critical thinking, with exhibits that promote learning in a family context. The exhibits and activities focus on the Museum's collections and research, and are grounded in comprehensive visitor research supporting exhibit development. The exhibition and related science education materials will demonstrate how these fundamental concepts can be investigated in a regional setting. Visitors will extend their learning experience beyond the museum through a content-rich interactive website, a popular book on regional geology and paleontology, and related public programs and fossil displays at regional nature centers near the actual discovery sites. Exhibition planning, program evaluation and visitor research will be widely disseminated as contributions to the literature on best practices for interpretation of prehistoric life and landscapes.
Oregon State University will expand its successful Master Science Educators program and create a national model for the delivery of natural science education to elementary and middle school youth. Master Science Educators are volunteers who undergo a rigorous 30-hour training and commit to 50 hours of service to a community site, such as a community center, housing project or school. Volunteers work in teams of two so that each site receives 100 hours of service devoted to the research and development of a natural science project. Volunteers and on-site and off-site scientists who act as virtual volunteers, guide youth ages K-8, in the design, development and evaluation of their project. Wildlife habitat projects provide a means for participants to learn inquiry and are tailored to address local science standards. A trainer's guide, a volunteer handbook, a guide for community sites and promotional and training videos will be produced, as well as a web-based science course. It is anticipated that 240 volunteers will be trained to work with over 12,000 youth during the course of the project. Dissemination will occur through the 4-H Extension service, impacting both urban and rural populations.
The Yellowstone Park Foundation created exhibits and integrated educational programs for a state-of-the-art visitor education center at Old Faithful Geyser, Yellowstone National Park. The exhibits and programs focus ong eysers and hot springs on Earth and the unique microbial life forms that live in these thermal waters; current and emerging research critical to understanding issues and solving environmental problems facing society today.
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Linda YoungMolly PickallLisa DiekmannLinda YoungDiane Chalfant
Unicorn Projects, Inc. is producing and distributing a project on the origins of life and its connections to the origin of the universe. The project will present the challenges facing scientists working to unlock universal mysteries and the often painstaking but ultimately rewarding process of the scientific endeavor. It will be designed to reach the lay audience by linking what seem to be abstract and complicated ideas -- like how the universe was born, or how stars evolve -- to issues at the heart of everyday life raised by such simple questions as "Where did we come from?" The components of the project will include: * Four, one-hour television programs for prime time broadcast * An informal science outreach component targeted to middle school-age children and families * Activity kits and training guides adaptable for both informal and formal education * A World Wide WEB site The Co-Executive Producers for the series will be Thomas Levenson and Larry Klein. Levenson has been on the staff of NOVA at WGBH and was producer for the NOVA program on Einstein. Klein has been the producer for numerous science films including "Matters of Life and Death" in the Science Odyssey series. The co-producer for the series and science editor for the project will be Alan Dressler, an astronomer and cosmologist whose principal area of research is the formation and evolution of galaxies. Advisors to the series include: Colleen Cavanaugh, Professor of Organismic and Evolutionary Biology at Harvard University; George V. Coyne, Director of the Vatican Observatory; Douglas Erwin, Research Paleobiologist and Curator at the National Museum of Natural History; Sandra Faber, Professor of Astronomy and University Professor at the UCO/Lick Observatory, UC, Santa Cruz; John P. Grotzinger, Professor at Massachusetts Institute of Technology; Matt Mountain, Director of the Gemini 8M Telescopes project; and Ethan J. Schreier, Astronomer and Associate Director for Operations at the Space Telescope Science Institute. Outreach material will be developed by staff at the Pacific Science Center and implementation will be handled by the AAAS.
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Thomas LevensonLarry KleinBarbara Flagg