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resource project Media and Technology
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
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TEAM MEMBERS: William Britton
resource project Exhibitions
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC) are highlighting the results of Dr. Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (OCE-0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at PSC. Kelley\'s graduate students are actively involved in the exhibit and outreach components. The target audience for "Life in Extreme Environments" is the approximately 800,000 U.S. and international visitors to PSC, including a significant number of urban, underserved minorities. This CRPA project will become a component of the existing Portal to the Public exhibit. This exhibit kiosk will subsequently be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit will be fabricated and evaluated by PSC staff.
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TEAM MEMBERS: Deborah Kelley
resource project Exhibitions
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC, Seattle) are highlighting the results of PI Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (NSF award OCE 0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at the PSC. Kelley's graduate students are actively involved in the exhibit and outreach components of this CRPA. The target audience for 'Life in Extreme Environments' is the ~800,000 U.S. and international visitors to the PSC, which also includes a significant number of urban, underserved minorities. This CRPA project is a component of the existing Portal to the Public exhibit. After \'Life in Extreme Environments\' ends at the PSC, this exhibit kiosk will be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit is being fabricated and evaluated by the staff at the Pacific Science Center.
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TEAM MEMBERS: Meena Selvakumar
resource project Public Programs
The National Science Festival Network project, also operating as the Science Festival Alliance, is designed to create a sustainable national network of science festivals that engages all facets of the general public in science learning. Science Festivals, clearly distinct from "science fairs", are community-wide activities engaging professional scientists and informal and K-12 educators targeting underrepresented segments of local communities historically underserved by formal or informal STEM educational activities. The initiative builds on previous work in other parts of the world (e.g. Europe, Australasia) and on recent efforts in the U.S. to create science festivals. The target audiences are families, children and youth ages 5-18, adults, professional scientists and educators in K-12 and informal science institutions, and underserved and underrepresented communities. Project partners include the MIT Museum in Cambridge, UC San Diego, UC San Francisco, and the Franklin Institute in Philadelphia. The deliverables include annual science festivals in these four cities supported by year-round related activities for K-12 and informal audiences, a partnership network, a web portal, and two national conferences. Ten science festivals will be convened in total over the 3 years of the project, each reaching 15,000 to 60,000 participants per year. STEM content includes earth and space science, oceanography, biological/biomedical science, bioinformatics, and computer, behavioral, aeronautical, nanotechnology, environmental, and nuclear science. An independent evaluator will systematically assess audience participation and perceptions, level/types of science interest stimulated in target groups, growth of partnering support at individual sites, and increasing interactions between ISE and formal K-12 education. A variety of qualitative and quantitative assessments will be designed and utilized. The project has the potential to transform public communication and understanding of science and increase the numbers of youth interested in pursuing science.
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TEAM MEMBERS: Loren Thompson Jeremy Babendure Ben Wiehe
resource project Public Programs
This project is being developed for science journalists to increase and improve the reporting of the science of polar environmental change. It is modeled after the existing science journalism program run by the Marine Biological Laboratory since 1986. This project will enable 30 science journalists to travel to the Arctic and ten journalists to Antarctica over three years to study and experience polar research in an intensive, hands-on manner. The program has 3 components: a week long Polar Hands-On course at the Toolik Field Station in Alaska in which the journalists conduct science; a one-week period in which journalists will be teamed to work with polar research scientists; and travel for journalists to travel to Palmer Station in Antarctica to spend two weeks participating in Antarctic research. Journalists will submit regular dispatches about their work in the form of a Polar Science Blog and will produce stories about their experience.
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TEAM MEMBERS: Christopher Neill Bruce Peterson John Hobbie Gaius Shaver Hugh Ducklow
resource project Public Programs
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.
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TEAM MEMBERS: Steven Hamburg Richard Polonsky
resource evaluation Exhibitions
Living Liquid is an exhibit cluster focused on the charismatic microfauna and flora of the San Francisco Bay and the larger oceans, and is the first in an series of experiments to create a new marine life area in the East Gallery at the Piers. This formative evaluation examines what visitors found interesting and how they perceived the environment of the exhibit collection. Appendix includes interview protocol.
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TEAM MEMBERS: Joyce Ma
resource project Exhibitions
This project entails the creation of a coordinated colony of robotic bees, RoboBees. Research topics are split between the body, brain, and colony. Each of these research areas is drawn together by the challenges of recreating various functionalities of natural bees. One such example is pollination: Bees coordinate to interact with complex natural systems by using a diversity of sensors, a hierarchy of task delegation, unique communication, and an effective flapping-wing propulsion system. Pollination and other agricultural tasks will serve as challenge thrusts throughout the life of this project. Such tasks require expertise across a broad spectrum of scientific topics. The research team includes experts in biology, computer science, electrical and mechanical engineering, and materials science, assembled to address fundamental challenges in developing RoboBees. An integral part of this program is the development of a museum exhibit, in partnership with the Museum of Science, Boston, which will explore the life of a bee and the technologies required to create RoboBees.
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TEAM MEMBERS: Robert Wood Radhika Nagpal J. Gregory Morrisett Gu-Yeon Wei Joseph Ayers
resource research Public Programs
The ethnography presented by van Eijck and Roth focuses on the activities of people involved in a government funded internship program in conservation and restoration, which was offered by a 'multidisciplinary research center' through a local First Nation adult education center. The internship was designed, in partnership with a local non-profit conservation society (OceanHealth), to appeal to First Nation men and women considering career change, returning to school, or re-entering the work place. The primary aim of the internship was to 'provide authentic science for diverse student
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TEAM MEMBERS: Christine Coughlin Susan Kirch
resource project Media and Technology
The Ross Sea Project was a Broader Impact projects for an NSF sponsored research mission to the Ross Sea in Antarctica. The project, which began in the summer of 2010 and ended in May 2011, consisted of several components: (1) A multidisciplinary teacher-education team that included educators, scientists, Web 2.0 technology experts and storytellers, and a photographer/writer blogging team; (2) Twenty-five middle-school and high-school earth science teachers, mostly from New Jersey but also New York and California; (3) Weeklong summer teacher institute at Liberty Science Center (LSC) where teachers and scientists met, and teachers learned about questions to be investigated and technologies to be used during the mission, and how to do the science to be conducted in Antarctica; (4) COSEE NOW interactive community website where teachers, LSC staff and other COSEE NOW members shared lesson plans or activities and discussed issues related to implementing the mission-based science in their classrooms; (5) Technological support and consultations for teachers, plus online practice sessions on the use of Web 2.0 technologies (webinars, blogs, digital storytelling, etc.); (6)Daily shipboard blog from the Ross Sea created by Chris Linder and Hugh Powell (a professional photographer/writer team) and posted on the COSEE NOW website to keep teachers and students up-to-date in real-time on science experiments, discoveries and frustrations, as well as shipboard life; (7) Live webinar calls from the Ross Sea, facilitated by Rutgers and LSC staff, where students posed questions and interacted directly with shipboard researchers and staff; and (8) A follow-up gathering of teachers and scientists near the end of the school year to debrief on the mission and preliminary findings. What resulted from this project was not only the professional development of teachers, which extended into the classroom and to students, but also the development of a relationship that teachers and students felt they had with the scientists and the science. Via personal and virtual interactions, teachers and students connected to scientists personally, while engaged in the science process in the classroom and in the field.
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TEAM MEMBERS: Rutgers University Carrie Ferraro
resource research Public Programs
The Association of Zoos and Aquariums’ (AZA) Conservation Education Committee (CEC) supports the appropriate use of living animals in zoos and aquariums as an important and powerful educational tool to advance a conservation agenda. EC leaders and scholars see the need for a zoo and aquarium social science research framework to help those in the education and conservation communications field understand how they can contribute to a greater body of knowledge. This report represents the CEC’s determination to view zoo and aquarium social science research as a collective endeavor that values and
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TEAM MEMBERS: Association of Zoos and Aquariums (AZA) John Fraser Joe E Heimlich Jackie Ogden Allyson Atkins Stacy McReynolds Carrie Chen Vicki Searles Peggy Sloan Nette Pletcher Paul Boyle
resource research Public Programs
Elementary school children are capable of reproducing sophisticated science process skills such as observing, designing experiments, collecting data, and evaluating evidence. An understanding of the nature of scientific knowledge requires more than teaching and learning the performance of these skills. It also requires an appreciation of how these actions lead to knowledge generation and shape its durable and tentative nature. Our understanding of activities that support the teaching and learning of the nature of scientific knowledge is still growing. This study compares how scientific
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TEAM MEMBERS: Susan Kirch