This report summarizes a front-end evaluation of visitors' interest in and knowledge about invasive species. The evaluation was done to inform the Florida Aquarium (FLAQ) exhibit team about visitors' entry-level understanding of the concept, to give the team ideas for ways to connect with visitors' interests in the topic, and to communicate the exhibition's big idea: Invasive species have changed Florida ecologically and economically. The report includes highlights of the findings from interviews conducted on Nov. 8, 2001. Numbers are derived from a handtally of most of the data. (Not included
In 1998, the Exploratorium staff submitted a proposal to the National Science Foundation to develop a collection of life science exhibits "to offer science center visitors new ways to explore characteristics shared by all living things." The intention was to combine existing Exploratorium components as well as new exhibits and emphasize in the exhibit collection "that all life, no matter how diverse, shares common essential traits." This proposal was one of a series planned to develop permanent exhibits at the Exploratorium. The evaluation was intended to document several aspects of visitors'
Underground Adventure opened at The Field Museum in March 1999. Covering 15,000 square feet, it continues to be a major draw in the museum. Determining the extent to which the exhibition is achieving its original goals and assessing the nature of its visitor experience will help us plan for future modifications. The Field Museum asked Selinda Research Associates (SRA) to plan, set up, and conduct such a final summative/remedial evaluation. We collected data from November 1999 through June 2000 using a naturalistic methodology and qualitative methods. A qualitative approach to visitor research
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that
This report presents findings from an extensive summative evaluation of the Breaking Ground project (BG) conducted for both the Brooklyn Botanic Garden (BBG) and the Brooklyn Children's Museum (BCM). Breaking Ground is a collaborative project established between BBG and BCM. The products of the overall project include three exhibits (two at BBG and one at BCM) and a series of educational programs. Specifically, the project components are: the Amazing Plants exhibition and the Discovery Garden at BBG, the Plants & People exhibition at BCM, and Discovery Carts, along with the City Plant
This report presents and analyzes the findings from a front-end evaluation of Vicious Fishes and Other Riches, a National Science Foundation-funded traveling exhibition being developed by the Miami Museum of Science in Miami, Florida (MMS) in collaboration with the Science Museum of Minnesota in Saint Paul, Minnesota (SMM). Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and objects that will be displayed in an exhibition. It seeks common ground between visitors and the exhibition. Findings from the study demonstrate visitors'
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Miami Museum of Science
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents the findings from a study conducted by Randi Korn & Associates, Inc. (RK&A), for the National Museum of Health and Medicine (NMHM), Washington, DC. The study was designed to investigate how visitors respond to the display of the Museum's human remains collection. Specifically, the research objectives were to: determine visitors' motivation for visiting the Museum and their expectations of the Museum identify reactions to a range of specimens, including models, illustrations, wet specimens, skeletal specimens, fetuses, and plastinated specimens ascertain what aspects of the
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Randi Korn & Associates, Inc.National Museum of Health and Medicine
Revealing Bodies was an experimental exhibition that explored the messages and meanings found in biomedical and anatomical representations of human bodies. It further explored what happens when these images are removed from their original context and reinterpreted for other purposes such as arts, advertising and politics. The exhibition also examined how the culture and point of view of the original creator may have shaped the image and what happens to this intent with the iterations of time and societal change. The exhibition was approximately 4000 square feet. It was a mix of artworks
The Outdoor Exploratorium Project is a five-year project, funded by the National Science Foundation (NSF0104478), that aims to encourage and support visitors in noticing the subtleties of the outdoor environment. The study described here is one in a set of evaluation studies conducted for this project. It is a first look at what and how visitors notice in the area immediately outside the Exploratorium at the Palace of Fine Arts. In particular, we look at visitors' experiences with a noticing toolkit, a set of simple tools we gave visitors to encourage them to explore the outdoors. The study 1)
A new exhibition at Liberty Science Center called "Infection Connection" will tell how our choices determine the impact that infectious diseases have on people around the world. A front-end evaluation was conducted to assess potential visitors' familiarity with the topic. This information will give exhibit developers ideas about how to connect with and build on visitors' interest in, understanding of and feelings about infectious diseases. This report will summarize the findings, which include the demographics of the 160 respondents; their definitions of "infectious diseases"; which diseases
Marvelous Molecules: The Secret of Life is a 3,500-square-foot exhibition installed on the lower exhibit floor of the New York Hall of Science (NYHoS) between Hidden Kingdoms and Realm of the Atom. The 27 exhibit elements are grouped in sections that feature molecules for sensing, moving, reproduction, defending, and other biological functions. The big idea of the exhibition is: Inside what appear to be very different living things, molecules interact in similar ways to make things happen. In Spring 2001, a summative evaluation of Marvelous Molecules was conducted by Serrell & Associates