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resource research Media and Technology
Charles Darwin is largely unknown and poorly understood as a historical figure. Similarly, the fundamental principles of evolution are often miss-stated, misunderstood, or entirely rejected by large numbers of Americans. Simply trying to communicate more facts about Darwin, or facts supporting the principles of evolution is inadequate; neither students nor members of the public will care or retain the information. On the contrary, building facts into a one-on-one conversational narrative creates an memorable opportunity to learn. Here, we create a digital-media, self-guided question and answer
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TEAM MEMBERS: David J. Lampe Brinley Kantorski John Pollock
resource research Media and Technology
Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic
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TEAM MEMBERS: Daniela Franco Carvalho Jacobucci Giuliano Buza Jacobucci
resource research Media and Technology
The problem of accessing data is as old as science itself. Complete popularisation of scientific data (of a theoretical model), and even more so of the methods and materials used during an experimental process and of the empirical data amassed, has always been considered an essential part of the process of authentication, duplication and filing of scientific knowledge. It is also true, however, that this theory has always been a complex riddle with no simple solution. Strangely enough, in today's era of instant communication, the challenge of information access seems to be facing new, daunting
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TEAM MEMBERS: Yurij Castelfranchi