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resource evaluation Public Programs
The NSF-funded project titled An Informal Learning Model of Genetic and Genomic Education for Adult Bilingual Learners, was led by Joanne Sandberg, PhD. The project included three phases: Phase I: Investigation of knowledge and beliefs about transmission of traits, genetic and genomic concepts, gene-environment interactions, and environmental exposures in Latinx adults born in Mexico or Central America and who have limited literacy. Phase II: Development of two educational interventions in Spanish that address: Information about environmental exposures that can be detrimental to
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TEAM MEMBERS: Louisa Stark
resource project Public Programs
Science identity has been shown to be a necessary precondition to academic success and persistence in science trajectories. Further, science identities are formed, in large part, due to the kinds of access, real or perceived, that (racialized) learners have to science spaces. For Black and Latinx youth, in particular, mainstream ideas of science as a discipline and as a culture in the US recognize and support certain learners and marginalize others. Without developing identities as learners who can do science, or can become future scientists, these young people are not likely to pursue careers in any scientific field. There are demonstrable links between positive science identities and the material and social resources provided by particular places. Thus, whether young people can see themselves as scientists, or even feel that they have access to science practices, also depends on where they are learning it. The overarching goal of this project is to broaden participation of Black and Latinx youth in science by deepening our understanding of both science identities and how science learning spaces may be better designed to support the development of positive science identities of these learners. By deepening the field’s knowledge of how science learning spaces shape science identities, science educators can design more equitable learning spaces that leverage the spatial aspects of program location, culturally relevant curriculum, and participants’ lived experiences. A more expansive understanding of positive science identities allows educators to recognize these in Black and Latinx learners, and direct their continued science engagements accordingly, as positive identities lead to greater persistence in science. This project is a collaboration between researchers at New York University and those at a New York City informal science organization, BioBus. It is funded by the Advancing Informal STEM Learning (AISL) Program which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments.

This participatory design research project will compare three different formats, in different settings, of afterschool science programming for middle schoolers: one located in a lab space on the campus of a nearby university, one located in the public middle school building of participating students, and one aboard a mobile science lab. For purposes of this study, the construct of “setting” refers to the dimensions of geographic location, built physical environment, and material resources. Setting is not static, but instead social and relational: it is dynamically (co)constructed and experienced in activity by individuals and in interaction by groups of individuals. Therefore, the three BioBus programming types allow for productive comparison not only because of their different geographic locations, built environments, and material resources (e.g., scientific tools), but also the existing relationships learners may have with these places, as well as the instructional designs and pedagogical practices that BioBus teaching scientists use in each. This project uses a design-based research approach to answer the following research questions: (1) How do the settings of science learning shape science identity development? What are different positive science identities that may emerge from these relationships? And (2) What are ways to leverage different spatial aspects of informal science programming and instruction to support positive science identities? The study uses ethnographic and micro-analytic methods to develop better understandings of the relationships between setting and science identity development, uncover a broad range of types of positive science identities taken up by our Black and Latinx students, and inform informal science education to design for and leverage spatial aspects of programming and instruction. Findings will contribute to a systematic knowledge base bringing together spatial aspects of informal science education and science identity and identity development, and provide new tools for informal science educators, including design principles for incorporating spatial factors into program and lesson planning.
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TEAM MEMBERS: Jasmine Ma Latasha Wright Roya Heydari
resource project Media and Technology
Few people realize that the largest part of our planet’s biosphere remains virtually unexplored and unknown. This enormous habitat, accounting for an area of 116 million square miles or the equivalent size of roughly 30 times the area of the United States, is the abyssal zone of the deep ocean. The abyssal sea floor, at about 6000 ft., contains more than four times as much habitat for animal life as all of the dry mountains, forests, deserts, plains and jungles combined. Microscopic larvae in the deep ocean, are essential for the renewal and replenishment of life and they repopulate areas damaged by human activities such as mining and trawling, and they make marine protected areas both feasible and important. The National Science Foundation has funded intensive studies of oceanography related to larval recruitment for decades. However, findings from this large NSF investment of personnel, technology and funding have never been widely presented to the public. This project proposes to remedy this by developing a 40 minute giant screen film to be shown in science centers across the country, supported by virtual reality and augmented reality learning tools. The film will cover select deep ocean science expeditions using the deep-sea vehicles Alvin and ROV Jason. Content will include elements of the research process, activities related to the design and operation of deep-sea vehicles as well as interviews with scientists and technologists. The companion activities, Deep-Ocean Pilot (a VR-360° viewing station) and Plankton Quest (an AR biology treasure hunt) will extend the audience experience of the deep ocean out of the giant screen theater and into the surrounding museum environment. The website and social media will extend awareness and resources into homes. The project will be appropriate for a broad general audience, with particular appeal for the target audience of women and girls (ages 7-20). The larval biologist team is led by the PI at the University of Oregon, in collaboration with scientists from North Carolina State University, Western Washington University and the University of Rhode Island. Several young women scientists will be featured in the film providing role models. The production company, Stephen Low Productions, Inc. will use the latest technology on the Alvin and other cinematic tools to capture the visual images in the abyss. Collaborating museums will participate in the development and implementation of the Virtual and Augmented Reality learning tools as well as showing the film in their theaters.

Broader impact project goals include 1) Advancing public awareness of the abyssal ocean, the role of microscopic larvae, and what scientists are learning from expeditions that use deep submergence technologies; 2) Introducing public audiences and young women specifically to the wide range of STEM-related occupations encompassed in the field of ocean exploration and research; and 3) Advancing STEM learning research and practice in the area of immersive media in conveying STEM concepts and enhancing audience identification with STEM. Oregon State University’s STEM Research Center will build new knowledge by conducting formative and summative evaluation of the film and its associated support products (e.g., Virtual and augmented reality activities, website resources), addressing the following evaluation questions: 1)What do audiences take away from their experience in terms of fascination/interest, awareness and understanding related to ocean science exploration? 2) To what degree does the film alone or in combination with supplemental experiences trigger career awareness in girls and young women, and youth of racial/ethnic backgrounds? 3) To what degree do immersive experiences (a sense of “being there”) contribute to learning from the film? 4) How enduring are outcomes with audiences past the onsite immediate experience? Formative evaluation will be designed as ongoing improvement informed by empirical evidence in which evaluators work with team members to answer decision-relevant questions in a timely and project-focused way. The summative evaluation will be structured as an effectiveness study using mixed methods and ascertaining whether key programmatic outcomes have been reached and the degree to which particular program elements will have contributed to the results.
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TEAM MEMBERS: Craig Young Alexander Low Stephen Low George von Dassow Trish Mace
resource evaluation Media and Technology
In 2019, the Advancing Informal STEM Learning program at the National Science Foundation funded the Advancing Ocean Science Literacy through Immersive Virtual Reality project, a pilot/feasibility and collaborative research project between The Hydrous and the Virtual Human Interaction Lab (VHIL) at Stanford University designed to investigate how immersive virtual reality using head mounted displays can enhance ocean literacy and generate empathy towards environmental issues, particularly among high school girls from different socio-economic backgrounds. The Hydrous was responsible for designing
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TEAM MEMBERS: Becky Carroll Pam Tambe
resource research Exhibitions
This poster was presented at the 2021 NSF AISL Awardee Meeting. Project goals: ● Develop an interactive microscopy exhibit platform ● Design the platform to work for various types of microscopic samples ● Create a platform that is accessible and extensible to small- and mid-sized ISE venues ● Better understand how to scaffold scientific observation, esp. with image recognition technologies
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TEAM MEMBERS: Kristina Yu Latasha Wright Joyce Ma
resource project Media and Technology
This award is funded in whole or in part under the American Rescue Plan Act of 2021 (Public Law 117-2).

Despite the rich scientific evidence of adaptations and their evolutionary basis, there are concerning public misconceptions about evolution, processes of natural selection, and adaptations in the biodiverse world. Such misconceptions begin early. Younger elementary school children are often resistant to the idea that one “kind” of animal could descend from a completely different kind of animal, and they see features as having always existed. Other misconceptions lead to an inaccurate belief that changes in individual organisms acquired in a lifetime are passed directly on to offspring or that entire populations transform as a whole. These cognitive biases and "intuitive” misunderstandings can persist into adulthood. This Innovations in Development project will counter that narrative through an informal science project focusing on the blue whale one of nature’s most spectacular stories of adaptation. It is a species that lives life at extremes: a long-distance migrator, a deep diver, an extravagant eater, the largest animal to ever exist. With its awe-inspiring size and rich mosaic of anatomical, physiological, and behavioral specializations, it serves as a bridge to an enriched understanding of universal concepts in elementary biology and can begin to dispel the deeply rooted misconceptions. The project deliverables include a giant screen film documenting the field work of research scientists studying the blue whales in the Indian Ocean and Gulf of Mexico; multi-platform educational modules and programs that will build on the blue whale content from the film for use in science center programs and rural libraries; and professional development webinars that will offer content utilization and presentation skills for ISE facilitators. Project partners include California Science Center, STAR Library Education Network, HHMI Tangled Bank Studios and SK Films.

The external evaluation studies will gather data from 20 participating rural libraries and 6 science museums. A formative evaluation of the film will be conducted in a giant screen theater setting with 75 families. After viewing a fine-cut version of the film they will complete age-appropriate post-viewing surveys on the film’s engagement, storytelling, content appeal and clarity, and learning value in communicating key science concepts. An external summative evaluation will include three studies. Study 1 will assess the implementation of the project at the 26 organizations, addressing the question: To what extent is the project implemented as envisioned in the libraries and science center settings? Baseline information will be collected, and later partners will complete post-grant surveys to report on their actual implementation of the project elements. In addition, the study will examine outcomes relating to professional development. Study 2 will be an evaluation of the film as experienced by 400 youth and parents in science centers and examining the question: To what extent does experiencing the film engage youth and parents and affect their interest, curiosity, and knowledge of blue whales, adaptations, and the scientific process? Study 3 will examine: To what extent and how does experiencing an educational module (virtual field trips, hands on activities, augmented reality) affect youth and parents’ interest, curiosity, and knowledge of adaptations and scientific process?
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TEAM MEMBERS: Charles Kopczak Gretchen Bazela
resource project Exhibitions
This award is funded in whole or in part under the American Rescue Plan Act of 2021 (Public Law 117-2).

Zoos and aquariums have been offering programming, events, and visit accommodations to autistic individuals for several years. While these efforts can provide great experiences, they are focused more on accommodation and the outward-facing guest experience than inclusion. Lack of inclusion features in design, programming, and representation amongst zoo and aquarium representatives, ultimately limits full inclusion and adds to a sense in autistic individuals of not belonging and not being welcomed. To develop a fully inclusive experience for autistic individuals, this project will develop an evidence-based framework of inclusive practices for zoos and aquariums and build a community of practice around inclusion broadly. The project brings together researchers from Oregon State University, Vanderbilt Kennedy Center’s Treatment and Research Institute for Autism Spectrum Disorders, and the Association of Zoos and Aquariums. Researchers will create and investigate the extent and ways in which a research-informed framework and associated tools (i.e. case studies, discussion guides, self-guided audits, etc.) and strategies support science learning for autistic individuals, and help practitioners expand access and inclusion of autistic audiences beyond special events or the general visit experience by applying inclusive practices for programs, exhibit development, internships, volunteer opportunities, and employment. To maximize impact, the project will develop and expand a network of early adopters to build a community of practice around inclusive practices to develop fully inclusive zoo and aquarium experiences for all individuals.

The project will investigate 4 research questions: (1) In what ways and to what extent are zoos and aquariums currently addressing access and inclusion for autistic individuals? (2) How do staff in zoos and aquariums perceive their and their institution’s willingness and ability to address access and inclusion for autistic individuals? (3) What is a framework of evidence-based practices across the zoo and aquarium experience that is inclusive for autistic individuals, and what associated tools and strategies are needed to make the framework useful for early adopters? And (4) to what extent and in what ways does a research informed framework with associated tools and strategies engage, support, and enhance an existing community of practitioners already dedicated to addressing autistic audiences and promote inclusive practices at zoos and aquariums for autistic people? The project is designed as two phases: (1) the research and development of a framework of inclusive practices and tools for supporting autistic individuals and (2) expanding a network of early adopters to build a community of practice around inclusive practices and an overall strategy of implementation. The framework will be informed through a state of the field study across the zoo/aquarium field that includes a landscape study and needs assessment as well as a review of literature that synthesizes existing research across disciplines for developing inclusive practices for autistic individuals in zoos and aquariums. The team will also conduct online surveys and focus groups to gather input from various stakeholders including zoo and aquarium employees and practitioners, autistic individuals, and their social groups (e.g., family members, peers, advocacy organizations). The second phase of the study will focus on sharing the framework and tools with practitioners across the zoo/aquarium field for feedback and reflection to develop an overall strategy for broader implementation and expanding the existing network of zoo and aquarium professionals to build a community of practice dedicated to the comprehensive inclusion of autistic individuals across the full zoo and aquarium experience. The results will be disseminated through conference presentations, scholarly publications, online discussion forums, and collaborative partners’ websites. The project represents one of the first of its kind on autistic audiences within the zoo and aquarium context and is the first to look at the full experience of autistic patrons to zoos and aquariums across programs/events, exhibits, volunteering, internship, and employment opportunities. A process evaluation conducted as part of the project will explore how the approach taken in this project may be more broadly applied in understanding and advancing inclusion for other audiences historically underserved or marginalized by zoos and aquariums.

This Research in Service to Practice project is supported by the Advancing Informal STEM Learning (AISL) program.
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TEAM MEMBERS: Kelly Riedinger Lauren Weaver Amy Rutherford
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This project will research core methods of science documentary film production and impact on audience engagement and understanding. The findings from this study will be used to later produce a film on how the CRISPR genome editing technology will shape agriculture, ecology, and the natural world. The research study and film to be produced will be a collaboration of science communication practitioners and researchers. The intended outcomes are to improve effective science filmmaking and increase impact on audiences. Many people rely on documentary film and videos for science information outside of formal learning environments. Research has shown that video programming can reduce knowledge gaps between those of higher and lower levels of education. But there is little research with findings about what makes a particular style of storytelling effective for engagement and learning outcomes. A recent report of the National Academies of Sciences, Engineering and Medicine identified a significant shortage of social science research with directly applicable lessons for filmmakers. This project addresses this need by providing new frameworks for research and methods to produce science documentaries. Project partners are iBiology, a producer of video resources for learning, and science communication researchers at the University of Wisconsin-Madison.

This project will examine two key questions: 1) In a science documentary film, how does the diversity of the scientists profiled and the use of a narrator shape audiences? perception of content and scientists? and 2) What are effective methods in science filmmaking to visualize the invisible (i.e. explain scientific phenomena that are not easily visualized)? The project begins by testing a recently produced film, Human Nature, that tells the story of the discovery of CRISPR (genome editing), told by the scientists who led the effort. Phase 1 testing will include screenings, focus groups, and experiments run through Amazon Mechanical Turk to test what features of the film (editorial voice and visualization styles) are most effective for communicating scientific content. In Phase 2 video test clips will be produced using a combination of narration and visualization strategies. An experimental design run through Amazon Turk will randomly assign participants to watch a clip using different combinations. Researchers will use this data to parse out what effect seems to be related to particular narration and visualization choices. This quantitative experimental data will be supplemented by qualitative data from focus groups with participants with a diverse range of science experience and demographic backgrounds. Researchers will design a survey-embedded experiment with a U.S. nationally representative sample to see how well the findings translate and change in a broader population.

This Innovations in Development award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Dietram Scheufele Sarah Goodwin Elliot Kirschner
resource project Exhibitions
The science museum field is only starting to look at ways of providing visitors with opportunities for the authentic observation of complex, real-time biological phenomenon. The project will develop and research a microscope-based exhibit with pedagogical scaffolding (i.e., helpful prompts) that responds to visitors' changing views as they explore live samples and biological processes. As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches, and resources for use in a variety of settings. Scientific observation is a systematic, complex practice, critical in the biological sciences where investigation is heavily reliant on visual data. Using techniques and equipment similar to what scientists themselves use, the exhibit will enable visitors to see and explore the complex, dynamic visual evidence that scientists themselves see. The exhibit will use new and more affordable high-resolution imaging technology and image analysis software to make microscopic images of living organisms visible. Armed with "smart" (i.e., computer-assisted) pedagogical scaffolding that supports inquiry, the project will develop exhibits that help informal learners bridge the gap between everyday observation and authentic scientific observation. The platform will incorporate strategies grounded in prior work on learning through observation that will be applicable to a range of biological content and live specimens. The project platform will be designed for use to a variety of informal science learning environments, including nature centers and mobile laboratories as well as interactive science centers. The project platform itself, including the microscope, related imaging, and learning technologies will be relatively inexpensive, bring it within reach of small science museum and schools. The exhibit will directly engage thousands of learners who visit the Exploratorium and will reach underserved audiences through partnerships with BioBus, a mobile unit that serves the New York City area, and the Noyo Center of Marine Science, a science museum that serves rural areas in Northern California.

The project will move beyond simulation and modeling of complex visual phenomena and provide learners with experiences using real visual evidence that can deeply engage them with the content and practice of biological science. By grounding the work in prior theoretical and empirical findings, project research will refine and broaden understanding of scaffolding strategies and their effect on informal science learning at exhibits. Project research will investigate how the project supports learners (1) asking productive questions (i.e., those answerable through observations) that are meaningful to them, (2) interpreting what they see, and (3) connecting their observations to biological concepts to build a more coherent understanding of the content and practice of biological disciplines. A series of comparative studies across and within venues, specimens, and content will assess engagement and scaffolding strategies, with a particular focus on appropriately integrating computational imaging techniques in a way that is responsive to the interests and needs of different venues' audiences. Project research will contribute important knowledge on ways to support informal learners who are engaged in authentic observation of biological phenomenon. Project research findings and technology resources will be widely shared with informal STEM researchers and practitioners concerned with engaging the public in current research in biology, as well as those interested in supporting observation in other disciplines (e.g., meteorology, ocean science, environmental science) that rely on an evidence base of live, dynamic, complex imagery.

This Innovations in Development award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Kristina Yu Daniel Fletcher Joyce Ma
resource project Public Programs
This project will examine the characteristics and outcomes of a large sample of environmental education field trip programs for youth to elucidate program characteristics that most powerfully influence 21st century learning outcomes. Environmental education programs for youth, particularly day-long school trip programs, are popular and reside at the intersection of formal and informal STEM education. Such field trips provide opportunities for diverse audiences to participate in shared learning experiences, but current understanding of what leads to success in these programs is limited. This large-scale study will address this gap in knowledge by investigating the linkages between program characteristics and participant outcomes for at least 800 single-day environmental education field trip programs for youth in grades 5-8, particularly programs for diverse and underserved audiences. This study will result in the identification of evidence-based practices that will inform future program design for a wide variety of settings, including nature centers, national parks, zoos, museums, aquaria, and other locations providing informal environmental education programs.

This Research in Service to Practice study is guided by two research questions: 1) What program characteristics (context, design, and delivery) most powerfully influence learner self-determination and learner outcomes? And 2) Do the most influential program characteristics differ across diverse and underserved audiences (e.g. African American, Hispanic/Latino, economically disadvantaged) and contexts (e.g. rural versus urban)? This project will examine a wide range of program-related factors, including pedagogical approaches and contextual characteristics. A valid and reliable protocol for observing 78 program characteristics hypothesized to influence learner outcomes developed by a previous project will be used to systematically sample and observe 500 single-day environmental education field trip programs for youth in grades 5-8 distributed across at least 40 U.S. states and territories. Programs for diverse and underserved youth will be emphasized, and a diverse set of programs in terms of program type and context will be sought. Data from this sample will be combined with those of an existing sample of 334 programs provided by over 90 providers. The final combined sample of over 800 programs will provide sufficient statistical power to confidently identify which program components are most consistently linked with learning outcomes. This sample size will also enable stratification of the sample for examination of these relationships within relevant subpopulations. Principal component analyses will be used to reduce data in theoretically meaningful and statistically valid ways, and multilevel structural equation modeling will be employed to examine the influences of both participants' individual characteristics and program and context characteristics on participant outcomes. Since one research question focuses on whether program outcomes are the same across different audiences, the project will include at least 200 programs for each of three specific audiences to ensure sufficient statistical power for confidence in the results: primarily African American, primarily Hispanic/Latino, and primarily White.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Robert Powell Marc Stern Brandon Frensley
resource project Public Programs
American Indian and Alaska Native communities continue to disproportionately face significant environmental challenges and concerns as a predominately place-based people whose health, culture, community, and livelihood are often directly linked to the state of their local environment. With increasing threats to Native lands and traditions, there is an urgent need to promote ecological sustainability awareness and opportunities among all stakeholders within and beyond the impacted areas. This is especially true among the dozens of tribes and over 50,000 members of the Coast Salish Nations in the Pacific Northwest United States. The youth within these communities are particularly vulnerable. This Innovations in Development project endeavors to address this serious concern by implementing a multidimensional, multigenerational model aimed at intersecting traditional ecological knowledge with contemporary knowledge to promote: (a) environmental sustainability awareness, (b) increased STEM knowledge and skills across various scientific domains, and (c) STEM fields and workforce opportunities within Coast Salish communities. Building on results from a prior pilot study, the project will be grounded on eight guiding principles. These principles will be reflected in all aspects of the project including an innovative, culturally responsive toolkit, curriculum, museum exhibit and programming, workshops, and a newly established community of practice. If successful, this project could provide new insights on effective mechanisms for not only promoting STEM knowledge and skills within informal contexts among Coast Salish communities but also awareness and social change around issues of environmental sustainability in the Pacific Northwest.

Over a five-year period, the project will build upon an extant curriculum and findings codified in a pilot study. Each aspect of the pilot work will be refined to ensure that the model established in this Innovations and Development project is coherent, comprehensive, and replicable. Workshops and internships will prepare up to 200 Coast Salish Nation informal community educators to implement the model within their communities. Over 2,500 Coast Salish Nation and Swinomish youth, adults, educators, and elders are expected to be directly impacted by the workshops, internships, curriculum and online toolkit. Another 300 learners of diverse ages are expected to benefit from portable teaching collections developed by the project. Through a partnership with the Washington State Burke Natural History Museum, an exhibit and museum programming based on the model will be developed and accessible in the Museum, potentially reaching another 35,000 people each year. The project evaluation will assess the extent to which the following expected outcomes are achieved: (a) increased awareness and understanding of Indigenous environmental sustainability challenges; (b) increased skills in developing and implementing education programs through an Indigenous lens; (c) increased interest in and awareness of the environmental sciences and other STEM disciplines and fields; and (d) sustainable relationships among the Coast Salish Nations. A process evaluation will be conducted to formatively monitor and assess the work. A cross cultural team, including a recognized Coast Salish Indigenous evaluator, will lead the summative evaluation. The project team is experienced and led by representatives from the Swinomish Indian Tribal Community, Oregon State University, Garden Raised Bounty, the Center for Lifelong STEM Learning, the Urban Indian Research Institute, Feed Seven Generations, and the Burke Museum of Natural History and Culture.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Jamie Donatuto Diana Rohlman Elise Krohn Valerie Segrest Rosalina James
resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore