This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
SoundVision Productions is developing and distributing a series of ten, hour-long public radio documentaries that will explore the turbulent boundary between science and the humanities, capturing the present moment of tremendous scientific and scholarly ferment with the unique and intimate power of radio. By introducing the radio audience to the thoughts and voices of some of the world\'s most accomplished scientists, in conversations with the counterparts in the humanities, the series will look at recent developments in science including physics, molecular and cell biology, environmental science, cognitive psychology and neuroscience, and the multiple disciplines of the life sciences reflecting the increasingly subtle and widespread application of evolutionary theory. In each program, a careful account of new scientific ideas and discoveries will be placed within the context of historical and contemporary thought about the human and natural worlds. Barinetta Scott, the Executive Producer, has most recently been the Executive Producer for the highly regarded NSF funded NPR series, "The DNA Files." In developing this project, she will work closely with an advisory committee that includes: John Avise, Research Professor, Dept. of Genetics, University of Georgia Samuel Barondes, Professor and Director of the University of California San Francisco\'s Center for Neurobiology and Psychiatry Terrence Deacon, Associate Professor of Anthropology, Boston University Anne Foerst, Professor of Computer Science and Theology, St. Bonaventure University Ursula Goodenough, Dept. of Biology, Washington University, St. Louis William Irons, Professor of Anthropology, Northwestern University Gordon Kane, Professor of Physics, University of Michigan Jim Miller, Senior Program Associate for the AAAS Program of Dialogue Between Science and Religion W. Mark Richardson, Episcopal Priest, Associate Professor of Systematic Theology, General Theological Seminary Holmes Rolston, University Distinguished Professor in the Department of Philosophy, Colorado State University Michael Ruse, Professor of the Philosophy of Biology and Ethics, at Florida State University Mary Evelyn Tucker, Professor of Religion at Bucknell University Dorothy Wertz, Senior Scientist; Social Science, Ethics, and the Law; The Shriver Center.
With support from the National Science Foundation and Best Buy, Twin Cities Public Television has produced a science series for children. Entitled "DragonflyTV," the series presents real kids engaged in real science to promote the process of science inquiry in viewers. This formative evaluation gathered feedback from 5th and 6th graders in response to three 28 minute videos, presented one per week. The following were the general research goals: To evaluate change in student ability to design an experiment To measure change in interest in doing one's own science investigation To determine
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Barbara FlaggTwin Cities Public Television
KCTS, Seattle's PBS affiliate, is producing a series of three one-hour prime-time science education television specials starring Bill Nye. The specials will be aimed at a family audience and will be designed to promote informal science learning through an entertaining presentation of science in everyday life. Topics currently being considered for the specials are The Science of Sports, The Science of Learning, and The Science of the Future, thought other topics, such as Pseudo Science, also are being considered. Each program will maintain the entertainment values of enthusiasm for science so prominent in the Bill Nye the Science Guy series but will have a strong narrative element and air of suspense as Bill embarks on a journey of discovery, greater depth of content and presentation, and longer uninterrupted segments. The programs will be supported by a multi-pronged outreach program to reach parents and children through local PBS stations and science museums, community organizations serving disadvantaged populations and, possibly, a tie-in with a national chain of quick family restaurants. Many of the same team that created Bill Nye the Science Guy will work on this project including Bill Nye; Elizabeth Brock, Executive Producer; and Erren Gottlieb and James McKenna, producers. The production team will work with fourteen scientists and science educators who will advise the project on presentation and outreach. This group also will review and comment on all scripts and drafts of outreach material.
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William NyeJames McKennaErren GottliebBurnill ClarkRandy Brinson
The Science Museum of Minnesota (SMM) will develop Window on Catalhoyuk: An Archaeological Work in Progress. The project will include a 4,500 sq. ft. exhibit, a World Wide Web site, an exhibit cookbook for archaeology interactives developed for the exhibit, and a suite of related classroom activities. Catalhoyuk is currently the most important archaeological site in Turkey and among the most significant cultural heritage monuments in the world. It consists of two mounds located on either side of an ancient river channel. The larger mound has Early Neolithic age occupation levels (9000 and 7500 years ago) and represents one of the largest known Neolithic settlements, holding links to the beginnings of agriculture, animal domestication, and the rise of urban complexity. The smaller mound consists of more recent occupations (7500 to 5000 years ago). Together they may record nearly 10,000 years of human occupation. SMM has been a partner, along with the Turkish team, in the Catalhoyuk Research Project since its inception in 1993 and has the responsibility of developing public programs and for bringing the research findings before a worldwide audience. Unlike a traditional approach where the results of archaeological research appear years after the excavations, this project will focus on the process of archaeology giving visitors the opportunity of learning about the workings of contemporary archaeology and the nature of scientific inquiry, along with the important insight into the beginning of Mediterranean civilization. The exhibit will be updated annually for two years to reflect new results of ongoing fieldwork. The project addresses the National Science Education Standards, particularly those related to science as inquiry and to the history and nature of science.
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Donald PohlmanNatalie RuskOrrin Shane
Blue Mountain Films, in association with the American Museum of Natural History, is producing a multi-component project on biodiversity that will examine closely the risks we face if the web of life on Earth is progressively diminished. The central component of the project will be a large format film that seeks to locate and understand humans' place in, and impact upon, the natural order of life on this planet. The film will be based on what appears to be a critical paradox: while we humans, like all living things, have always been dependent upon natural systems for our survival, our unique cultural development and technological prowess have convinced us that we are somehow "above" nature. As a corollary theme, the Life in the Balance film will examine the urgency of the scientific effort to explore and understand ecosystems and the flora and fauna they contain before their unique genetic information is lost due to human actions. In addition, the film will convey an appreciation of how science actually is done in the field. The film will be augmented by: * The Life in the Balance Bookshelf of material currently being developed by the new National Center at the American Museum of Natural History: * Biodiversity: An Action Guide aimed at encouraging children and their families to explore together topics and issues surrounding biodiversity. * Teacher's Curriculum-Biodiversity Counts designed as a middle school-based activity that encourages students to engage in scientific exploration and discover the diversity of species in their own neighborhoods. * Book of Essays designed as a resource book for high school students and their teachers. * Teacher/Educator's Guide consisting of hands-on science activities that can be used independently of the film and as preparation for viewing and/or following screenings of the film. * Life in the Balance "Interactive" Poster with a four-color acetate overlay of pictures which, wen pulled away, reveals a seco nd sheet with science information. * Fun Facts Brochure with biodiversity facts and questions presented in a simple, fun fashion, such as quizzes and games. * Life in the Balance Website feature family activities, an extinction conference section, and a bio-bulletin. * Life in the Balance National Training Institute, a 10 day workshop brining together teams of science educators from community organizations, schools, and science centers and museums. The PI and producer/director/writer of the film will be Bayley Silleck who served in these same roles for the Cosmic Voyage film. The Co-PI and producer will be Jeffrey Marvin. The principal scientist will be Thomas Eisner, Jacob Gould Schurman Professor of Chemical Ecology at Cornell University. This production team will work closely with an advisory committee that includes Jane Lubchenco, Peter H. Raven, Edward O. Wilson, Andrew Peter Dobson, Myles Gordon, Mary Elizabeth Murray-Wilson, and Lee Schmitt.
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Bayley SilleckJeffrey MarvinThomas Eisner
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
The Science Museum of Minnesota will develop "Exploring Time," a 4,000 square-foot traveling exhibition, related educational materials, and a public website. Exploring Time will engage visitors in experiences about the natural world that reveal their own abilities to see change over time and to help them see the world in a new way. Through the use of computers, multimedia technology, science apparatus and real objects, visitors will be able to explore the vast world of phenomena that happen too quickly or too slowly for humans to perceive. Vignettes of scientists from a broad array of disciplines will highlight currrent research, show scientists as role models for young people, and demonstrate how compressing and expanding time is a conceptual technique used in many fields of scientific endeavor. Interactive experiments that challenge human perception of time and duration will make personal for visitors their limits and compel them to ask questions scientists do: How can I know about changes that happen outside my perceptions? The exhibition will open at the Science Museum of Minnesota in October, 2001, and then tour to 12 to 15 large- and medium-sized museums around the country, reaching a projected audience of over 2.5 million.
Chocolate! is a travelling 4,500 sq. ft. exhibit developed and produced by the Field Museum of Chicago. The visitor is invited on a journey through time, where they can explore the interactions between humans and ecosystems, and discover how cultures have shaped -- and have been shaped by -- this gift of nature, chocolate. The exhibition and its associated programs will promote awareness of the process natural products undergo as they are integrated into our lives, and will encourage the visitor to question how cultural traditions, people, and the environment are intertwined. The exhibition consists of four (4) areas. Exploring the cacao tree (Threobroma cacao) beginning with its ecological requirements (Bounty from Nature's Garden), its practical and ritual use by Mesoamerican societies (Food of the Gods), its introduction to Europe several hundred years ago (Bitter Seeds of Sweet Success), and finally its important role in international markets today (Where Money Grows on Trees) will all be highlighted. Throughout the entire exhibition, connections between natural ecosystems and human cultures will be reinforced within the context of contemporary conservation issues. The "Chocolate!" exhibition and programs will tour North America, coordinated by SITES and reaching 1,000,000 visitors over three (3) years. In addition, a website will ensure long-term public and classroom access to the educational materials related to cacao and chocolate.
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Anamari GolfM. Frances Muraski-Stotz
The Museum of Science and Industry will develop "Genetics: Decoding Life," a 4325 sq. ft. permanent exhibit about the basic principles of genetics, the Human Genome Project, new tools and technology to study life, and the biomedical and biotech applications resulting from genetic information. As a result of interacting with this exhibit, visitors will understand the basic principles of genetics, they will become familiar with the role of genes in the development of life, they will learn something about how and why scientists used genetic tools, and visitors will become aware of applications of these principles and the potential social, ethical, medical and economic outcomes. In addition to the exhibit there will be a number of complementary outreach programs. An electronic web site will be created, software used in the exhibit will be modified into a format suitable for use in schools, computers loaded with genetic programs will be loaned to Chicago public school groups, churches and other community agencies, and the content of the exhibit will be used to enhance special Lamaze and prenatal classes held at the museum. Special consideration will be given to developing the relationship between the project personnel and the staff of the Chicago Systemic Initiative. They will work together to produce a school program about genetics that will be suitable for grades 5 to 8. School materials will include a teacher's guide for the exhibit, a program of classroom activities, and materials to be used before and after a trip to the museum to see the exhibit.
Twin Cities Public Television is producing the second and third seasons of Dragonfly TV, the science television series targeted at children ages 9 - 12. The series presents children showing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Adult scientists are interspersed among the several groups of children who present research. They present their own research, their discoveries and their love of science. These adult reports are laced with home movies and snapshots of the adults when they were kids, linking childhood experiences to successful careers in science. Outreach for Dragonfly TV consists of a Dragonfly insert in the magazine Explorations, an interactive website where children can share their science investigations and programs at selected Boys and Girls Clubs of America and 4H Clubs. Teacher's Guides will be developed by Miami University of Ohio and distributed through the journals of the National Science Teachers Association.
ScienCentral, with major support from NSF, has been developing and distributing short science stories for inclusion in local ABC news broadcasts. They are now developing a plan, in cooperation with NBC News Channel, to produce stories about cutting edge research to be carried on local NBC stations during their local news broadcasts. During this planning phase, ScienCentral will produce, distribute and evaluate three stories about current research in the area of global climate change. Specific planning tasks include: determining the technical and editorial processes for working with NBC News; conducting formative evaluations for topics, format and desired frequency of stories; and developing an auditable cost sharing process. The Editorial Board for the project includes Eliene Augenbraun, PI/Executive Producer and former research scientist; Besty Rosenfield, Vice President of ScienCentral; Jack Penland, News Director; and Curt Epstein, Senior Producer. They will work closely with an advisory panel consisting of Greg Kohler, Senior Producer, NBC News Channel; Leon Lederman, Office of Strategic Initiative, Illinois Institute of Technology; Jane Lubchenco, Environmental Scientist, Oregon State University; and Danielle Gray, Deputy Director for Emory University Integration of Education and Research, Center for Behavioral Neuroscience. Members of the advisory board will review scripts and roughcuts of all segments.