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resource project Media and Technology
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
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TEAM MEMBERS: JoAnna Baldwin-Mallory
resource project Media and Technology
The Maryland Science Center is developing a large format film project on the inner workings of the human body. The film, to be produced in collaboration with the British Broadcasting Corporation (BBC), SDA of Canada, and the Science Museum of London, will focus on the daily activities of the human body -- the simple yet astonishing things that happen throughout one's body on a single day. Emphasis will be placed on such everyday events as hearing, sneezing, eating, healing, crawling and seeing. It will be complemented by a range of ancillary educational materials including teachers' guides, a web site, and a small exhibit for placement in theater lobbies. The co-Executive Producers for the project are James O'Leary and Greg Andorfer, both from the Maryland Science Center; Richard Dale from the British Broadcasting System; Alison Roden from the Science Museum of London; and Andre Picard of SDA Productions. Michael Ackerman, Assistant Director for High Performance Computing and Communications at the National Library of Medicine of the NIH, and Lord Robert Winston, Professor of Reproductive Medicine at London's Imperial College, will be the project's principal advisors. Other advisors include: Harry Chugani, Neurochemistry, Henry Ford Hospital, Detroit; Susan Greenfield, Neuropharmacology, Oxford University, London; Chris Firth, Wellcome Institute of Cognitive Neurology, London; Michael Preece, Institute of Child Health, University College, London; John B. West, School of Medicine, University of California, San Diego; and Scott Frazer, Head of Biological Imaging, California Institute of Technology, Pasadena.
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TEAM MEMBERS: James O'Leary Gregory Andorfer
resource project Media and Technology
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy. To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.
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TEAM MEMBERS: Eliene Augenbraun
resource project Public Programs
The Tech Museum of Innovation and Stanford University School of Medicine Department of Genetics have established longterm partnership to enable the public to draw connections between modern genetics research and choices they face about their health. Together we will develop, produce, evaluate, and disseminate Life's New Frontier, a dynamic exhibition which will inform the public about the goals and methods of modern genetics. Interactive permanent exhibits and guided learning centers, staffed jointly by museum educators and by working scientists (predominantly Stanford graduate students and postdoctoral fellows), will take the public into the minds and laboratories of scientists who are revolutionizing biomedical science. The exhibition and associated public and school programs will emphasize the emerging discipline of bioinformatics, which is fundamental to the Human Genome Project, gene-based diagnosis, rational drug design, and treatment of disease. Life's New Frontier will open in the summer of 2003 to reach an estimated 1.5 million diverse people annually through museum and online visitation. It will set a new standard for the treatment of cutting-edge science in exhibitions by establishing an infrastructure that permits rapid changes to exhibit content, and creating opportunities for visitors to receive personalized science and health updates after their visit. The exhibition also will serve as a platform to foster continuing personal interaction among middle and high school students, Stanford faculty and students, and the general public. The Tech/Stanford partnership will be maintained through staff liaison positions at each partner institution and will be evaluated to assess its effectiveness. We hope to extend this model to other departments at the Stanford University School of Medicine, and to disseminate it as a model for other science center/university partnerships in biomedical sciences. We anticipate significant outcomes of this partnership: the pblic will be better able to apply the ideas of modern genetics to decisions about their health; and a broad range of students from diverse backgrounds will be inspired to pursue biomedical education and research.
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TEAM MEMBERS: Doris Chin Barry Starr
resource project Public Programs
Alaska is a vast state with a widely dispersed population, lack of road access to most communities, natural barriers such as large expanses of wilderness, mountain ranges, rivers, some of the harshest weather anywhere, and high costs of travel. Providing adequate health programs, services and information to Alaska's remote and largely underserved population has proven to be a daunting task for health care administrators, providers, and educators. The Imaginarium plans to design and create a five-year Health Outreach Caravan program in order to educate and inform the Alaskan public about health science research, so they are better equipped to make healthier lifestyle choices. The program will also be designed to stimulate Alaskan students' interest in science, particularly those students in remote rural areas of Alaska who are traditionally underrepresented in the science professions. The specific objectives of The Imaginarium's Health Outreach Caravan are to form partnerships with the scientific, public health, educational and cultural communities to improve student and public understanding of health sciences; to develop mobile, hands-on, interactive and culturally appropriate health- related programs, exhibits, curricula and kits; to develop a Health Science Teen Volunteer Corps across remote, culturally unique regions of Alaska to facilitate linkages between biomedical scientists, village elders, and local community and school programs; to train teacher aids and teachers to present handson interactive and culturally appropriate classroom health science demonstrations; and to develop culturally appropriate community health science festivals to spark interest in science and health, and to improve student, family and public understanding of health science issues.
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TEAM MEMBERS: Haywood Savina Ramon Wallace Gregory Danner Erin Graves