Basing mainly on author's direct involvement in some science communication efforts in India, and other reports, this contribution depicts and analyses the present science communication/ popularization scenario in India. It tries to dispel a myth that rural people don't require or don’t crave for S&T information. It discusses need for science and technology communication, sustaining curiosity and creating role models. Citing cases of some natural, 'unnatural' and organized events, it recounts how S&T popularization efforts have fared during the past decade and a half. It's made possible using
Dialogue in science communication is a necessity - everybody agrees on it - because science and technology issues are involved in so many aspects of the citizens life, and in so many cases can raise suspects, fears, worries or, on the contrary, expectations and hopes. But who are the possible interlocutors for scientists and policy-makers? Everybody, says Luisa Massarani, beginning with children and teenagers. Also in such controversial and sensitive issues like AIDS or GMO.