In this article, Linda Ferguson, Audience Advocate and Evaluator at the Australian War Memorial in Canberra, discusses how the Memorial represents "the enemy" in its galleries in a way that meets the varying needs of their diverse audience. Ferguson shares results from a front-end evaluation study aimed at tackling this issue.
This article provides study findings from the summative evaluation of "The Universe in Your Hands: Early Tools of Astronomy" permanent exhibition that opened in May 1995 at the Adler Planetarium and Astronomy Museum. The renovated and recontextualized exhibit portrays the museum's collection of early astronomical instruments in the social and scientific setting of the European and Islamic worlds during the Middle Ages (1200 to 1500 A.D.).
This report presents the findings of audience research conducted by Randi Korn & Associates, Inc. (RK&A), for the Lower East Side Tenement Museum. The evaluation identifies and examines the successes and shortcomings of the Museum's three major public tours--Confino Living History, Getting By, and Piecing It Together--as well as the facilitated Kitchen Conversation program that follows some tours.
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TEAM MEMBERS:
Randi KornLower East Side Tenement Museum
We expect people to look different. And why not? Like a fingerprint, each person is unique. Every person represents a one-of-a-kind, combination of their parents', grandparents' and family's ancestry. And every person experiences life somewhat differently than others. Differences - they're a cause for joy and sorrow. We celebrate differences in personal identity, family background, country and language. At the same time, differences among people have been the basis for discrimination and oppression. Yet, are we so different? Current science tells us we share a common ancestry and the
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TEAM MEMBERS:
Randi KornAmerican Anthropological Association
Summative evaluation of the NSF- and NEH-funded Hunters of the Sky exhibition, including remedial, timing and tracking, and summative. The 5,000 square foot exhibition takes a science and humanities perspective on birds of prey. A particular focus of the evaluation was the exhibition's impact on "getting visitors to explore their own values and beliefs about the human relationship to the natural world" as well as "getting visitors to critically examine questions of economics, public policy, and environmental ethics related to the survival of raptors and their habitats." Sample data collection
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TEAM MEMBERS:
Deborah PerryKarla NiehusScience Museum of Minnesota
This bilingual study for the Against All Odds: Rescue at the Chilean Mine exhibition was conducted by the Institute for Learning Innovation (ILI) for the Smithsonian Institution's National Museum of Natural History (NMNH). The Against All Odds exhibition was a partnership between NMNH, the Chilean Embassy in Washington, DC, and the U.S. State Department, and tells the story of the 69-day saga that ended when 33 miners were lifted to the surface as heroes. Against All Odds was one of the first bilingual exhibitions at NMNH, and the interpretive team chose to use bilingual graphics for three
A multifaceted evaluation study was conducted of the 2,000-square-foot exhibit "Darkened Waters: Profile of an Oil Spill" between September 14 and October 12, 1991, at the Oakland Museum, Natural Sciences Department. "Darkened Waters" is the second generation of an exhibit originally conceived and built by the Pratt Museum in Homer, Alaska, to provide information and a forum for the environmental impact of the 1989 Exxon Valdez oil spill. The exhibit will travel to the Smithsonian Institution in December 1991, and will be available to other institutions through the Association of Science
The Natural History Museum of Los Angeles County (NHM) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a formative evaluation of two prototypes Mexican Era section and Model Table for the Becoming Los Angeles exhibition. RK&A designed this study, which was preceded by a front-end and earlier formative evaluation, to help NHM further refine the development of the exhibition. How did we approach this study? RK&A utilized open-ended interviews to evaluate visitors' responses to the two prototypes. In order to accurately assess these responses, the prototypes were evaluated separately
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
In June 2010, the Gardner contracted with the Institute for Learning Innovation to augment the results of a large scale, Wallace Foundation funded quantitative study. Specifically, ILI was asked to conduct a focused, qualitative study that would provide in depth data about local visitors' long term perceptions of their Gardner Museum experience. Semi structured, retrospective interviews were conducted with 31 museum visitors, months after their Gardner experience. Key results include the following: 1) Study participants demonstrated a range of motivations for visiting the Gardner, but most
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TEAM MEMBERS:
Jeanine AnceletIsabella Stewart Gardner MuseumJessica J. LukeErin Johnson
In preparation for the development of the NSF-funded exhibition Places of Invention, the Lemelson Center for the Study of Invention and Innovation at the Smithsonian's National Museum of American History (NMAH) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation. The study explored interest in, misconceptions of, and potential barriers to the content in the Places of Invention exhibition, which tells stories of historic and modern communities where people, resources, and spaces have come together to spark inventiveness. RK&A conducted 50 in-depth interviews with
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Smithsonian InstitutionLemelson Center for the Study of Invention and InnovationNational Museum of American History
The Oakland Museum of California (OMCA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the reinstallation of the Gallery of California History (History Gallery). Timing and tracking observations were used to examine visitors' experiences in the reinstalled History Gallery. A total of 108 observations were collected in February and March 2011. RK&A conducted timing and tracking observations of visitors to the History Gallery. Trained data collectors unobtrusively observed visitors and documented time spent in the exhibition overall, exhibits stopped at, and
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Oakland Museum of California
The goal of the study was to inform an interpretive and master planning process at Eastern State Penitentiary Historic Site by documenting visitor motivations, interests, experience, and learning outcomes of four key audiences identified by Eastern State: walk-in visitors (adult only), walk-in visitors (groups with children), prearranged adult tour groups, and school groups. Specifically, the report focuses on the following evaluative questions: 1) Who are the visitors to Eastern State and why do they come? (e.g., entry conditions such as demographics, motivations for their visit, expectations
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TEAM MEMBERS:
Jill SteinEastern State Penitentiary Historic SiteJes A. Koepfler