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resource evaluation Exhibitions
The Oakland Museum of California (OMCA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the reinstallation of the Gallery of California History (History Gallery). Timing and tracking observations were used to examine visitors' experiences in the reinstalled History Gallery. A total of 108 observations were collected in February and March 2011. RK&A conducted timing and tracking observations of visitors to the History Gallery. Trained data collectors unobtrusively observed visitors and documented time spent in the exhibition overall, exhibits stopped at, and
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TEAM MEMBERS: Randi Korn & Associates, Inc. Oakland Museum of California
resource evaluation Media and Technology
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
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TEAM MEMBERS: Christopher Horne Tennessee Aquarium
resource project Media and Technology
In this Communicating Research to Public Audiences project, the University of Colorado at Boulder -- in partnership with the University of Colorado Museum of Natural History, the City of Boulder Open Space and Mountain Parks, and the CU-Boulder Office of Diversity, Equity and Community Engagement -- is building on the work they have done via their NSF research award, A Meta-Design Framework for Participative Software Systems, in which they have been developing participative software systems (PPS) and applications of the framework. Community of Soundscapes will employ newly developed mobile computing and collaborative mapping technology in programs that help users gain greater insights and stake into the shared environment in which they live and visit. Sound Camera, a digital recording device outfitted with GPS mapping software, allows users to collect audio clips of their sonic experiences as they explore their cities, parks and other environments and upload them online onto a digital map through a Web 2.0 application. They can then compose, annotate, and share soundscapes of the places where the sounds were recorded. A Web site will be developed to expand the project's reach to audiences not in the Boulder programs. Professional development training will be provided for collaborators and through the Colorado Alliance for Environmental Education. The educational goals are to promote literacy of PSS and engage the public in personally meaningful activities that benefit environmental education (cognitive goal) and expand environmental awareness (affective goal). The project work and its evaluation processes (by Wells Resources, Inc.) are intended to advance the field of informal science education with respect to PSS and to study how these new technologies might affect shifts in the kinds of experiences various audiences prefer to have.
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TEAM MEMBERS: Gerhard Fischer Elisa Giaccardi Gerhard Fischer
resource project Media and Technology
Glaciers: A Chronology of Climate Change is a CRPA project that seeks to explain the historical cycling of glaciers in the context of climate change. By using chemical isotopes (Beryllium 10), the age of rocks that have been covered with glacier ice and exposed to sunlight later can be determined fairly accurately. Through this method, the glaciation cycles have been determined for the last 70,000 years. In collaboration between the Lamont-Doherty Earth Observatory at Columbia University and the American Museum of Natural History (AMNH), this project is designed to impact adult audiences, youth in grades 6th-12th, and teachers writ large. The research results shall be expressed via an eight-minute high definition film for large screen viewing in the \"Science Bulletins\" section of the AMNH and the affiliated museums. A rigorous front-end evaluation will be used to inform the presentation and assess audience impact. Subsequent formative evaluations are designed to measure the learning impact of the film and the retention of longer term concepts. It is anticipated that more than 700,000 individuals will have access to current, scientifically accurate data and related information on glaciation cycles and climate change through the educational film and website. Materials will be easily accessible to teachers and the film will be closed captioned in both English and Spanish.
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TEAM MEMBERS: Joerg Schaefer George Denton Michael Kaplan
resource project Exhibitions
This project comprises the NSF-funded portion of the renovation of a 25,000 sq. ft. natural history gallery called "CHANGING CALIFORNIA." ORIGINAL PROJECT DESCRIPTION: The Oakland Museum of California (OMCA) will develop, implement, and evaluate Hotspot California, a research-based natural science gallery transformation that will explore the educational potential of wildlife dioramas to engage the public in urgent environmental issues. The exhibition will showcase five real places in California that exemplify high biological diversity and complex environmental issues. Innovative approaches to interpretation will emphasize personal connections to these places and infuse static dioramas with visualization technologies that illustrate environmental change over time. The project will explore how such enhancements to dioramas might help visitors develop place-based connections to the natural world. The project has four major deliverables: 1) an innovative 25,000 sq ft gallery exhibition installation featuring five specific California places where California's unique biodiversity is threatened; 2) an application and evaluation of a new participatory exhibit design model involving community contribution, collaboration, and co-design; 3) a two-day "synthesis symposium" for informal science education professionals to consider broad applications of project findings for the field; and 4) "Diorama Dilemmas: A Source book for Museums," synthesizing relevant literature, case studies, and findings from the project's research and evaluation generalizable to the field. The project has evolved since the NSF award, but it remains aligned with its original goals. The team increased the number of California places from five to seven and worked to add a strong human presence within a gallery previously devoted almost entirely to other species. Innovative reuse of OMCA's dioramas and habitat cases continues to be the project's core, but the team's approach has emphasized re-contextualizing rather than revising those exhibits. New elements include iconic artifacts and environments reflecting recent human impact on California, relevant objects from OMCA's art and history collections, digital visualizations of dynamic natural phenomena, and spaces for hands-on investigation. Community focused elements include multiple co-created exhibits and media programs offering inspiring encounters with Californians deeply involved in these seven places.
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TEAM MEMBERS: Lori Fogarty Don Pohlman Douglas Long Mary Jo Sutton Kathleen McLean Cecilia Garibay Beverly Serrell
resource project Exhibitions
This Communicating Research to Public Audiences project is based on current NSF-funded research, BCS-0342661, a study that is modeling the demographic collapse that occurred in the Hohokam region of southern Arizona between A.D. 1300 and 1450. The Center for Desert Archaeology in Tucson, AZ is partnering with the Pueblo Grande Museum (PGM), operated by the City of Phoenix, and the Huhugam Heritage Center (HHC), operated by the Gila River Indian Community in Chandler, AZ. The primary deliverable of the 24-month project is the development of a 700 sq. ft. traveling exhibit that provides visitors with experiences related to how archaeologists research questions such as, how to date pre-historic populations, how to estimate the numbers of people in these populations, how to determine their migration patterns, and how to model the decline of their numbers and "coalescence." The exhibit is based CDA's research philosophy of practicing "preservation archaeology" that uses methods that avoid or limit the disturbance of exiting archaeological sites. The exhibit, being designed and fabricated by PGM staff, incorporates some of the latest innovations in computer animation and GIS that help scientists approach these questions. CDA will create a special section of its website devoted to the research and exhibit, along with an exhibit guide and a special issue of its Archaeology Southwest magazine. The project is positioned also as a vehicle for stimulating continued conversations between archaeologists and Native American peoples.
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TEAM MEMBERS: J. Brett Hill Patrick Lyons
resource project Media and Technology
This full-scale development project would use a multi-platform approach (TV, Field School, and Web site) to engage public audiences and underserved youth in archaeology research and discovery. The project will advance knowledge and practice in the field of ISE by establishing the utility of archaeology as an entry point to multiple STEM fields showing how it answers important questions about human origins-culture, history, and the natural environment. The target audience includes a broad demographic of viewers who will watch the PBS broadcasts. The other key audience is underserved youth who will participate in the archeology digs and be featured in the national broadcast. They will engage other underserved youth who will have the opportunity to participate in the interactive online virtual field school. Primary organizational partners include the Crow Canyon Archaeology Center in Colorado and other archeology organizations at the 4 field sites. Deliverables include four hours of PBS programming filmed at four archaeological sites telling the stories of diverse cultures (Native American, African American, Hispanic); field schools designed for underrepresented youth both onsite and online; blogs, online discussions, and user-generated videos. The evaluation will determine the impact of the television series, online content, and the on-site Field School on audiences' understanding of, interest in, and interactions around STEM topics within the context of archaeology. Formative evaluation will provide input and help refine the television programs, web site, and field school. The summative evaluation will use a variety of methods and artifacts to determine the degree to which the process of the TV series, web site, and Field School was successful. The television programs are expected to reach 13 million viewers via broadcast, 300,000 via streaming video and 50,000 unique web site visitors. The lessons learned from this project will be disseminated to other media and ISE organizations.
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TEAM MEMBERS: David Davis Noel Broadbent Margaret Watters Jennifer Borland
resource project Media and Technology
This project identifies TV meteorologists as a potentially important source of informal science education on the topic of climate change. These professionals are a well-respected source of scientific information in their local communities, yet rarely address climate change in their weather broadcasts. Proposers will conduct a series of studies that explore both mechanisms and obstacles to using TV broadcasts as effective informal communication vehicles for scientific information about climate change. In Study 1, they will identify methods already in use by "early adopters," compare them to best explanatory practices in informal science education, and make recommendations to improve practice. In Study 2, they will survey meteorologists and their news directors to determine their motivations and needs for information and materials regarding climate change. Based on their findings, and informed by prior work, they will develop a set of educational materials, principally a set of 30-second segments that can serve as a resource for TV meteorologists nation-wide. In Study 3, they will conduct a quasi-experimental evaluation of the materials with a TV station in Columbia, South Carolina to determine their impact on viewers. The core project team includes experts in science communication and education, physical oceanography, broadcast meteorology, and media effects evaluation, and the advisory board includes the Vice President of Programs at the National Environmental Education Foundation and the Chief Meteorologist at The Weather Channel. Dissemination mechanisms will include a range of publications and presentations for the research findings, and a website for the sharing of materials used by the early adopters. Overall, the project will advance the informal science education field's understanding of both effective explanatory practices in broadcast media and the motivations and practices of an understudied group of professionals. It will investigate an innovative means of increasing public awareness and understanding of important topics in climate change, and as well as creating a set of video-clips and related materials based on careful study and best practices.
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TEAM MEMBERS: Edward Maibach
resource project Media and Technology
This is a Communicating Research to Public Audiences (CRPA) award that addresses the issues around the Chacoan people and their impact on the Middle San Juan region of New Mexico during the era of 1050-1150 AD. This area and its people have been the subject of interest to the Archaeological field with studies and a PBS documentary suggesting solar system awareness and use. This prooject goes beyond the past data providing modern interpretation of the site and the Chacoan people's impact via migration. The primary collaborators on this project are the Center for Desert Archaeology, Aztec Ruins National Monument, Salmon Ruins Museum, and the Mesa Verde National Park (National Park system). The project design includes exhibits at two museums (Aztec Ruins National Monument and Salmon Ruins) with interactive touch-screen computer systems which enable the visitors to digitally tour the Aztec and Salmon pueblos viewing architecture, artifacts, and the landscape of the Middle San Juan area. Visitors will also be able to manipulate 3-D animations, deriving their own experiences and choices. Finally, there will be fixed interactive displays. In this way, the visitor will be able to go back and recreate the past. Using the methods and artifacts participants will be able to derive the migration of the Chaco peoples and their impacts on the pueblos. It is anticipated that the digital media will be shared on the internet for extended impact. Evaluation by outside consultants consists of front-end and summative analyses. The intended outcomes include increasing the knowledge of local citizens using the interactive exhibit with two languages and cultural correctness. Youth will be served in a similar manner. In addition, the participants will be acquainted with the techniques used by the scientists thereby imparting logic, methodologies, and interpretation skills.
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TEAM MEMBERS: Paul Reed Douglas Gann
resource project Media and Technology
In Terrascope Youth Radio, urban teens develop, report, write, produce and host radio programming on environmental topics. Their work is broadcast and distributed nationally and online through partnerships with the Public Radio Exchange and numerous local stations. Terrascope Youth Radio leverages the success of the rapidly growing youth radio movement, empowering teen participants while reaching thousands of their peers with relevant, interesting and scientifically accurate information. The project has major impacts on three primary audiences: Urban youth, a notoriously difficult audience for messages having to do with science, technology, engineering and mathematics (STEM). Who better than their peers to understand what will interest, inspire and excite them? Through Terrascope Youth Radio they hear stories told in voices like their own, by other young people who understand what they care about and want to hear. The program's teen participants, who emerge with greater interest in STEM subjects, greater communication skills and valuable work experience that empowers them to continue their studies. Other youth radio programs nationwide, with whom Terrascope Youth Radio collaborates, helping their participants to acquire greater appreciation and understanding of STEM topics and strengthening their ability to present these subjects to their listeners. Some Terrascope Youth Radio special projects: In collaboration with New Hampshire Public Radio and Generation PRX, created two nationally distributed, hour-long specials about teens and the environment, produced entirely by young people from around the country. Worked with Boston Children's Museum to create an audio tour of green features of the museum's new LEED-certified building. This is now the museum's only official audio tour. Partnered with Hudson River Clearwater to create a series of Clearwater Moments, broadcast weekly on Northeast Public Radio.
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TEAM MEMBERS: Ari Epstein Rafael Bras Irene Goodman Michelle Farnum
resource project Media and Technology
The Louisiana State Museum and Tulane University/Xavier University Center for Bioenvironmental Research and the University of Rhode Island Graduate School of Oceanography, along with several other research collaborators, designers, evaluators, and the Times-Picayune newspaper are partnering to develop a multi-pronged approach on educating the general public, school children, teachers and public officials on the STEM-related aspects of Hurricane Katrina and its implications for the future of New Orleans and other parts of the country. The major products will be an 8,500 square-foot semi-permanent exhibit, smaller exhibits for Louisiana regional libraries, a comprehensive Web site on hurricanes, a set of studies on informal learning, a case study for public officials about the relevance of science research to policy and planning, teacher workshops, and a workshop for interested exhibit designers from around the country. This project advances the field of informal science education by exploring how museums, universities, and their communities can work together to provide meaningful learning experiences on STEM topics that are critical to solving important community and national issues.
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TEAM MEMBERS: Gail Scowcroft Isaac Ginis
resource project Media and Technology
Based on discoveries made from an active research grant, Gruber, colleagues, and students will develop multimedia deliverables that highlight the biofluorescence found in coral reefs. They include development of a multimedia exhibit containing interactive, inquiry-based modules and new videos developed off the Cayman Islands. These deliverables will share the beauty of coral reefs, the source of biofluorescence (fluorescent proteins), and the fundamental importance of coral reefs in shallow marine ecosystems. The STEM content of this project is drawn from the biological sciences, including specific topics such as marine biology, physiology, ecology, and conservation. The exhibit will reach diverse audiences at public aquaria and at the principal investigator's institution. Learning will be studied by an external evaluator through formative assessment. The new science discoveries and related STEM content about coral reef biofluorescence also will be communicated via a web site that enables access by informal learners online. This Communicating Research to Public Audiences project is based on research grant MCB-0920572: Isolation, characterization, and evolution of fluorescent proteins from Indo-Pacific and Caribbean marine organisms.
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TEAM MEMBERS: David Gruber Vincent Pieribone Carrie Manfrino