Oceanus (working title) is a multi-platform media project designed to increase ocean literacy and communicate the latest oceanographic research and exploration. Produced by National Geographic Television, the project will focus on the complex science behind the global ocean systems and the many challenges involved in deep-ocean exploration. Oceanus is designed to reach a broad public audience across both genders and all demographics. The project also includes links to formal education, with special outreach efforts to Spanish-speaking students. The project goals are to increase viewer literacy about 1) the essential principles and fundamental concepts underlying ocean systems and functions, and 2) the impact of the ocean on humanity and our influence on it. The deliverables include a 5-part "landmark" television series featuring Dr. Robert Ballard and a host of international scientists, which will premiere on the National Geographic Channel in 2012. The series will employ a new generation of underwater exploration technology which allows for an unprecedented view of the ocean floor. The project also includes digital and online content, a companion book, coverage in National Geographic magazine and National Geographic Kids magazine, formal and informal materials for teachers and students and an outreach program for underserved youth. Multimedia Research will conduct formative evaluation in two phases, and Knight Williams Inc. will conduct summative evaluation in three separate studies to assess the project\'s learning impacts with respect to the television series, web and outreach activities. Oceanus will showcase technical innovations which advance deep-sea film making. The project aims to engage a broad audience with compelling stories about a critical area of science and related cutting-edge engineering. The television series is expected to reach 25 million viewers in the U.S., and the outreach material millions more. The summative evaluation will add to the body of research on the impact of science educational television on adults, and the impact of outreach to underserved audiences with respect to ocean-related topics.
The STAR Library Education Network: a hands-on learning program for libraries and their communities, (STAR_Net for short) is led by the National Center for Interactive Learning (NCIL) at the Space Science Institute (PI: Paul Dusenbery). STAR stands for Science-Technology, Activities and Resources. Team members include NCIL staff, the American Library Association (ALA), Lunar and Planetary Institute (LPI), and the National Girls Collaborative Project (NGCP). STAR_Net is developing two comprehensive, informal education programs: Discover Earth and Discover Tech. The project also includes a comprehensive evaluation plan and a research component that explores how public libraries can serve as a STEM learning center in rural, underserved communities. STAR_Net is supported through a grant from the National Science Foundation. The STAR_Net project includes two traveling library exhibits: Discover Earth: A Century of Change and Discover Tech: Engineers Make a World of Difference. The Discover Earth exhibition features interactive, multimedia displays that allow exhibit visitors to interact with digital information in a dynamic way, encouraging new perspectives on our planet. Discover Tech introduces the many extraordinary ways that engineers solve problems to help people and societies around the world. Similar to a science center experience, visitors and families will be able to explore and tinker with their own engineering solutions. A number of STEM activities and resources will be developed by project staff and by other organizations to help librarians and community partners offer a wide variety of programs for their patrons. Besides the traveling exhibits and programs, STAR_Net also includes library staff training (online and in-person) and a Community of Practice (CoP) for librarians (including non-host librarians) to interact and partner with STEM professionals and organizations. NCI's Kate Haley Goldman and staff from Evaluation and Research Associates are conducting the project's evaluation.
The purpose of the ETOM project is to develop a "user's guide" to the present and projected energy resources of our planet and the relationship to climate change. It will prototype and evaluate new ways of providing the public with the information and online tools to make wiser choices about powering homes, schools, businesses, and communities. The project uses a hybrid model of science communication that includes video, in-person presentations, and Web 2.0 social networking. National PBS broadcasts of three hour long programs, with two new specials premiering on Earth Day 2012, will reach large audiences influencing the understanding of climate change and the potential of renewable energy in measurable ways. Events at four science centers and natural history museums located across the country will explore how increased knowledge of Earth Science through in-person presentations informs behavior. The project's social networking tools and resources will motivate and support accessible real-world activities. An online "Energy Gauge" will allows users to find rebates, explore driving and diet, and make choices that can save money and reduce carbon emissions. The core project team includes Richard Alley, chair of the National Academy of Sciences panel on Abrupt Climate Change, who will host the television programs. Outreach partners include science centers across the nation and the Society for the Advancement of Chicanos and Native Americans in Science. The project will leverage existing NSF-supported projects such as the Future Earth Initiative led by the Science Museum of Minnesota. Rockman Et Al will evaluate the project impacts working from front-end to summative stages to understand the reactions of media, online, and on-site users. Proposed project impacts include increasing participants' understanding of how the Earth's system is affected by human uses of energy and the impact of those energy uses on climate. Other impacts include changes in attitude and behavior affecting individual uses of energy. Evaluations will be conducted with TV show viewers as well as science center and website visitors using quasi-experimental, quantitative, and qualitative study designs.
The National Science Festival Network project, also operating as the Science Festival Alliance, is designed to create a sustainable national network of science festivals that engages all facets of the general public in science learning. Science Festivals, clearly distinct from "science fairs", are community-wide activities engaging professional scientists and informal and K-12 educators targeting underrepresented segments of local communities historically underserved by formal or informal STEM educational activities. The initiative builds on previous work in other parts of the world (e.g. Europe, Australasia) and on recent efforts in the U.S. to create science festivals. The target audiences are families, children and youth ages 5-18, adults, professional scientists and educators in K-12 and informal science institutions, and underserved and underrepresented communities. Project partners include the MIT Museum in Cambridge, UC San Diego, UC San Francisco, and the Franklin Institute in Philadelphia. The deliverables include annual science festivals in these four cities supported by year-round related activities for K-12 and informal audiences, a partnership network, a web portal, and two national conferences. Ten science festivals will be convened in total over the 3 years of the project, each reaching 15,000 to 60,000 participants per year. STEM content includes earth and space science, oceanography, biological/biomedical science, bioinformatics, and computer, behavioral, aeronautical, nanotechnology, environmental, and nuclear science. An independent evaluator will systematically assess audience participation and perceptions, level/types of science interest stimulated in target groups, growth of partnering support at individual sites, and increasing interactions between ISE and formal K-12 education. A variety of qualitative and quantitative assessments will be designed and utilized. The project has the potential to transform public communication and understanding of science and increase the numbers of youth interested in pursuing science.
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TEAM MEMBERS:
Loren ThompsonJeremy BabendureBen Wiehe
MacNeil Lehrer Productions, producer of the PBS NewsHour, is awarded a RAPID grant to cover the research that is ongoing as a result of the unanticipated and disastrous earthquake, tsunami and nuclear crisis in Japan. The team of experienced producers and correspondents will produce at least 8 segments for broadcast, along with extensive material for online. All the stories will revolve around scientists (geophysicists, oceanographers) and engineers (structural, seismic, civic, nuclear) as well as social scientists and the work they are doing in wake of the disaster. The online material will include blogs and web-only video reports that will deliver content to augment broadcast coverage. The coverage will include not only what is being learned in Japan but how that knowledge will impact earthquake, tsunami and nuclear engineering and science, as well as social impact studies, in the United States. The NewsHour will encourage user engagement through regular posting of stories on social media outlets, including Facebook, Twitter, YouTube, UStream and Discus. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the related research. The NewsHour Extra, the website that reaches 170,000 educators per month, will use the science coverage on its Daily Video Clip Tool to provide educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the on-going story. The reach of the PBS NewsHour is significant. PBS NewsHour is seen five nights a week on more than 315 PBS stations across the country and is also available online, via public radio in select markets and via podcast. The national daily broadcast delivers an audience of approximately 1.1 million viewers and the Online NewsHour visitors reached 5.4+ million monthly page views in January 2011. The NewsHour public radio broadcasts reach an average of 63 thousand listeners daily across the U.S. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 U.S. military and State Department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa and Latin America tune into the service via various channels and satellite services. The deliverables produced under this award will be consolidated on the NewsHour website where they will create a permanent record of these resources.
This Full-Scale Informal Science Education award focuses on the physical and social science surrounding the extraction of natural gas from the Marcellus shale formation beneath the surface in north central and western Pennsylvania. The project targets the adult residents of the impacted or soon-to-be-impacted areas of Pennsylvania. This is a complex project involving the disciplines of geology, engineering, chemistry, social science, performance, and land management. Further, the project team includes a mix of physical scientists, educators, theater arts faculty, social scientists and engineers from Pennsylvania State University, the Pennsylvania State Cooperative Extension Service, and Juniata College. The project addresses several potential barriers to communication of science to the public. The proposal team provides four entry points for citizens of rural Pennsylvania to engage in learning about energy, its needs in the Nation, the economics behind these needs, the geology of the shale deposit and how to have productive discussions and make decisions using science-based evidence. The project will engage a multitude of communication mechanisms such as forums, community meetings, theater performances, data centers, blogs and workshops. The Pennsylvania State Extension will play a central role in working at the local level. The project is a complex effort wherein the residents of north central and western Pennsylvania will learn about the science and policies of natural gas extraction and how to derive and use scientific information for decision making. The proposal team will learn how to work and communicate with rural citizens. Further, the team will derive a variety of models from these activities that are likely to be adaptable for use in other areas of the Nation that have natural gas deposits.
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TEAM MEMBERS:
Michael ArthurDouglas MillerJo BrasierRenae Youngs
This proposed Communicating Research to Public Audiences (CRPA) project outlines a pathway for communicating how climate change can affect a watershed area that supplies water for a specific region. The educational platforms will address the geology of the Caldera along with meteorology, ecology and hydrology. The project will focus on the ongoing scientific research processes and the impact of climate change to the physical system as well as to the citizens who depend on this resource. Partners in this endeavor include New Mexico EPSCOR, the University of New Mexico, the Valles Caldera National Preserve, the New Mexico Museum of Natural History and Science, Santa Fe Productions and Tim Aydelott Productions. The project team will create a PBS television documentary in English and Spanish, including a Native American Jemez Pueblo storyteller who will describe the natural environment of the Caldera. The team will also create a YouTube channel with updatable clips, a Facebook fan page, and a climate change exhibit. The evaluation will include front-end and summative components, and will be conducted by Minnick & Associates and Elsa Bailey Consulting. The intended impact of this CRPA is to educate the public about the importance of the Caldera in securing the region's water supply and how climate changes could impact their lives. Further, aspects of the multidisciplinary science used in this research will be described with the goal of encouraging more young people from the region to choose STEM careers.
In partnership with the University of Pennsylvania's Graduate School of Education, The Franklin Institute Science Museum will develop, test, and pilot an exportable and replicable cyberlearning exhibit using two cutting edge technologies: Augmented Reality (AR) and Virtual Reality (VR). The exhibit's conceptualization is anchored in the learning research vision of the NSF-funded workshop Cyberinfrastructure for Education and Learning for the Future (Computing Research Association, 2005). The incorporation of VR and AR technologies into the Franklin Institute's electricity and Earth science exhibits is an innovation of traditional approaches to hands-on learning and will improve the quality of the learning experience for the primary audience of families with children and elementary school groups. The project has implications for future exhibit development and more broadly, will provide new research on learning on how to incorporate cyberlearning efforts into traditional exhibits. Fifteen participating exhibit developers across the ISE field will assist in the evaluation of the new exhibit; receive training on the design and development of VR and AR exhibits for their institutions; and receive full access to the exhibit's new software for implementation at their informal learning sites. The technology applications will be developed by Carnegie Mellon University's Entertainment Technology Center--leaders in the field in Virtual Reality design and development. Front-end and formative evaluation will be overseen internally by the Franklin Institute. The Institute for Learning Innovation will conduct the summative evaluation. Research will be conducted by the University of Pennsylvania's Graduate School of Education on the effects of AR and VR technologies on exhibit learning.
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.
The Science Museum of Minnesota, in collaboration with six NSF-funded Science and Technology Centers (STCs) around the country, is developing several deliverables around the theme of the Anthropocene; that is, the idea that Earth has entered a new geologic epoch in which humanity is the dominant agent of global change. Deliverables include: (1) a 3,500 square-foot exhibit with object theater at the museum; (2) an Earth Buzz Web site that focuses on global change topics equivalent in design intent to the museum's popular current science Science Buzz website; (3) kiosks with Earth Buzz experiences installed in selected public venues; (4) Public programs with decision makers and opinion leaders on the implications of a human-dominated planet; and (5) youth programs and activities that engage them with the exhibit, web site, and careers in STEM. The exhibits and Web site will feature scientific visualizations and computational models adapted to public learning environments from research work being conducted by STCs and other academic research partners. First-person narrative videos of scientists and their research produced by Twin Cities Public Television now are on display in the Future Earth exhibit and also have been packaged into a half-hour program for broadcast statewide. The intended strategic impact on the field of informal STEM education is twofold: (1) explore how to accelerate the dissemination of scientific research to public audiences; (2) investigate ways science centers/museums can serve as forums for public policy dialogues.
The purpose of this Communicating Research to Public Audiences project is to develop a suite of media products to raise awareness about global-warming-induced sea level rise and how scientists study it. The project will focus on Dr. Maureen Raymo's NSF funded research which looks to the Pliocene era thought to be the most recent time in geologic history with a concentration of CO2 in the atmosphere with levels as high as today. The multimedia materials including video footage, photographic images, and audio recordings will be widely distributed on the internet, on kiosks in science centers, and through podcasts. Collaborations with numerous organizations will ensure widespread dissemination of the multimedia materials. Some of the collaborators include Climate Central, a new nonprofit science and media organization; Encyclopedia of Earth, a peer-review, open access electronic reference about the Earth; and Audubon magazine among others. The project will also disseminate its resources through organizations and websites that reach teachers and students in classrooms. Rockman Et Al will evaluate the project impacts conducting both formative and summative evaluations. Focus groups and online surveys will be conducted at various stages providing feedback to the project team as well as a summative evaluation of audience impacts.
This report includes six separate formative evaluations conducted to inform the design and development of the deliverables for the 3D Visualization Tools for Enhancing Awareness, Understanding and Stewardship of Freshwater Ecosystems project. Deliverables were tested with both students and general visitor groups, with a focus on groups including late elementary and middle school children. Many different components were tested, including prototype versions of 3D visualizations, high-tech interactive experiences, apps on tablets and phones, and table top exhibits. Results are reported in each of