In this article, Rita Mukherjee Hoffstadt, Assistant Director for Traveling Exhibits and Special Projects at The Franklin Institute, summarizes the conversations discussed at the American Association of Museums (AAM) awards session for the 23rd Annual Excellence in Exhibition Competition held at the AAM annual conference in Houston, Texas in May 2011. The winners all embraced and managed an element of risk in the process of creating their exhibitions.
Living Liquid will identify strategies for creating visualization tools that can actively engage the public with emerging research about the ocean's microbes and their impact on our planet. It addresses a critical issue for the ISE field: creating ways for visitors to ask and answer their own questions about emerging areas of science with visualizations. This Pathway project will provide important lessons learned for a future full-scale development project at the Exploratorium's new location over San Francisco Bay, and for informal science educators and other professionals working to create interactive visualization tools using the vast data sets now available. Living Liquid is a collaboration between developers, educators and learning researchers at the Exploratorium, computer scientists at the Visualization Interface and Design Innovation Group at UC Davis, and marine scientists at the Center for Microbial Oceanography Research and Education. The project's research and development process includes a front-end study of visitors' interests and prior knowledge related to ocean microbes, interviews with scientists to identify potential datasets and activities, a survey of candidate visualizations, and a series of prototypes to identify promising strategies to engage visitors with and allow visitors to explore large scientific datasets through visualization tools.
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC) are highlighting the results of Dr. Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (OCE-0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at PSC. Kelley\'s graduate students are actively involved in the exhibit and outreach components. The target audience for "Life in Extreme Environments" is the approximately 800,000 U.S. and international visitors to PSC, including a significant number of urban, underserved minorities. This CRPA project will become a component of the existing Portal to the Public exhibit. This exhibit kiosk will subsequently be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit will be fabricated and evaluated by PSC staff.
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC, Seattle) are highlighting the results of PI Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (NSF award OCE 0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at the PSC. Kelley's graduate students are actively involved in the exhibit and outreach components of this CRPA. The target audience for 'Life in Extreme Environments' is the ~800,000 U.S. and international visitors to the PSC, which also includes a significant number of urban, underserved minorities. This CRPA project is a component of the existing Portal to the Public exhibit. After \'Life in Extreme Environments\' ends at the PSC, this exhibit kiosk will be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit is being fabricated and evaluated by the staff at the Pacific Science Center.
The National Science Festival Network project, also operating as the Science Festival Alliance, is designed to create a sustainable national network of science festivals that engages all facets of the general public in science learning. Science Festivals, clearly distinct from "science fairs", are community-wide activities engaging professional scientists and informal and K-12 educators targeting underrepresented segments of local communities historically underserved by formal or informal STEM educational activities. The initiative builds on previous work in other parts of the world (e.g. Europe, Australasia) and on recent efforts in the U.S. to create science festivals. The target audiences are families, children and youth ages 5-18, adults, professional scientists and educators in K-12 and informal science institutions, and underserved and underrepresented communities. Project partners include the MIT Museum in Cambridge, UC San Diego, UC San Francisco, and the Franklin Institute in Philadelphia. The deliverables include annual science festivals in these four cities supported by year-round related activities for K-12 and informal audiences, a partnership network, a web portal, and two national conferences. Ten science festivals will be convened in total over the 3 years of the project, each reaching 15,000 to 60,000 participants per year. STEM content includes earth and space science, oceanography, biological/biomedical science, bioinformatics, and computer, behavioral, aeronautical, nanotechnology, environmental, and nuclear science. An independent evaluator will systematically assess audience participation and perceptions, level/types of science interest stimulated in target groups, growth of partnering support at individual sites, and increasing interactions between ISE and formal K-12 education. A variety of qualitative and quantitative assessments will be designed and utilized. The project has the potential to transform public communication and understanding of science and increase the numbers of youth interested in pursuing science.
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TEAM MEMBERS:
Loren ThompsonJeremy BabendureBen Wiehe
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.
The Ross Sea Project was a Broader Impact projects for an NSF sponsored research mission to the Ross Sea in Antarctica. The project, which began in the summer of 2010 and ended in May 2011, consisted of several components: (1) A multidisciplinary teacher-education team that included educators, scientists, Web 2.0 technology experts and storytellers, and a photographer/writer blogging team; (2) Twenty-five middle-school and high-school earth science teachers, mostly from New Jersey but also New York and California; (3) Weeklong summer teacher institute at Liberty Science Center (LSC) where teachers and scientists met, and teachers learned about questions to be investigated and technologies to be used during the mission, and how to do the science to be conducted in Antarctica; (4) COSEE NOW interactive community website where teachers, LSC staff and other COSEE NOW members shared lesson plans or activities and discussed issues related to implementing the mission-based science in their classrooms; (5) Technological support and consultations for teachers, plus online practice sessions on the use of Web 2.0 technologies (webinars, blogs, digital storytelling, etc.); (6)Daily shipboard blog from the Ross Sea created by Chris Linder and Hugh Powell (a professional photographer/writer team) and posted on the COSEE NOW website to keep teachers and students up-to-date in real-time on science experiments, discoveries and frustrations, as well as shipboard life; (7) Live webinar calls from the Ross Sea, facilitated by Rutgers and LSC staff, where students posed questions and interacted directly with shipboard researchers and staff; and (8) A follow-up gathering of teachers and scientists near the end of the school year to debrief on the mission and preliminary findings. What resulted from this project was not only the professional development of teachers, which extended into the classroom and to students, but also the development of a relationship that teachers and students felt they had with the scientists and the science. Via personal and virtual interactions, teachers and students connected to scientists personally, while engaged in the science process in the classroom and in the field.
Youth participants in an informal after school science program created a multimodal digital video public service announcement video. This paper considers the counterstories that emerge within the video and during the making of the video that challenge existing definitions of science literacy. The investigation suggests youth engage in expansive learning where vertical knowledge and horizontal knowledge inform their actions toward community based energy issues. Vertical knowledge describes the scientific knowledge youth engage while horizontal knowledge refers to the locally situated knowledge
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
Stroud Water Research Center (SWRC) will partner with Longwood Gardens (LG) to develop educational materials that help visitors understand the links between the hydrologic and carbon cycles. The goal is to demonstrate how landscape aesthetics can influence land-use decisions, and to offer carbon-neutral methods the public and others can employ to reduce the impact of storm runoff. The intended audience is primarily adults among the 800,000 annual visitors to the Gardens who are landowners as well as professionals such as engineers, regional planners, landscape architects, developers and municipal officials. This project will also communicate research to public audiences through SWRC and LG websites.
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TEAM MEMBERS:
Louis KaplanJ. Denis NewboldSusan GillAnthony Aufdenkampe
The objective of this project is to develop resources for STEM learning by redesigning and expanding the "Jonathan Bird's Blue World" website; adding components to enable teachers and students to search episodes for specific themes, locations, or scientific concepts; and enhancing the lesson plans to explicitly match the content standards for teaching science. One of the major objectives is to make the "Jonathan Bird's Blue World" web site content more widely accessible as an open source via an internet connection with a dynamic search capability. The project adds a significant amount of educational material and uses ocean topics to illustrate nationally accepted standards for science learning. It is applicable to both formal and informal environments and contains a multi-faceted approach to achieve its goal including the following objectives: (a) build a web site search capability that includes National Science Educational Standards (NSES) and Ocean Literacy Principles with a link to segments illustrating specific NSES; (b) create webisodes that feature specific NSES and develop an interactive map on the web site; (c) create a user survey tool and outreach for these improvements. By partnering with researchers and educators to incorporate nationally accepted standards for science learning into the website redesign, the project has a broad impact on professional development for teachers. It has the potential to reach diverse audiences in schools, homes and afterschool programs. "Jonathan Bird's Blue World" is designed to complement other educational materials and provide a useful resource for teachers everywhere, improving public scientific literacy in informal and formal settings.
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TEAM MEMBERS:
Christine BirdBeth MeInikasJonathan Bird