Those studying the public understanding of science and risk perception have held it clear for long: the relation between information and judgment elaboration is not a linear one at all. Among the reasons behind it, on the one hand, data never are totally “bare” and culturally neutral; on the other hand, in formulating a judgment having some value, the analytic component intertwines – sometimes unpredictably – with the cultural history and the personal elaboration of anyone of us.
This report documents two formative evaluations on an interactive media piece that allows its users to zoom in from a human hand to an atom. This zoom uses a spiral to connote zooming and is a departure from a more conventional zoom in which each successive image is a magnification of a portion of the preceding image. Interview protocols are included in the appendix of this report.