Underground Adventure opened at The Field Museum in March 1999. Covering 15,000 square feet, it continues to be a major draw in the museum. Determining the extent to which the exhibition is achieving its original goals and assessing the nature of its visitor experience will help us plan for future modifications. The Field Museum asked Selinda Research Associates (SRA) to plan, set up, and conduct such a final summative/remedial evaluation. We collected data from November 1999 through June 2000 using a naturalistic methodology and qualitative methods. A qualitative approach to visitor research
Evaluation of the Space Command Exhibit began in October 2002 with a tracking and timing study. A random sample of 100 visitors to the exhibit was tracked and timed. A member of a visiting group was selected at random as the subject. Subjects were tracked from station to station and the time spent at each exhibit or panel was recorded. This gives a measure of the relative attracting and holding power of each exhibit station. After a subject completed a visit, a "sweep" count was made, which involved counting the number of people at each exhibit station. Sweeps give another measure of the
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TEAM MEMBERS:
Minda BorunFranklin Institute Science Museum
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents the findings of a summative evaluation of Invention at Play, conducted by Randi Korn & Associates, Inc. (RK&A), for the Lemelson Center for the Study of Invention and Innovation at the Smithsonian Institution's National Museum of American History. Invention at Play is a traveling exhibition developed by the Lemelson Center in partnership with the Science Museum of Minnesota and is funded by The Lemelson Foundation and the National Science Foundation. Data collection took place at two venues: in December 2002 at the National Museum of American History in Washington, D.C.,
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Randi Korn & Associates, Inc.Smithsonian Institution
In early 2004 Explorit Science Center (Explorit) contracted with Visitor Studies Services (VSS) to design and conduct an evaluation of Explorit's Health In Your World Project (HIYW). HIYW is a traveling, science-based health education program for children and adults in low-income communities. HIYW features interactive experiments designed to make learning about the human body, health, and healthy choices fun and accessible. The program serves students in grades K-6, and is designed to engage parents and involve them as an integral part of the learning process. The HIYW Project was developed in
This 6,000-square-foot temporary exhibition ran from March 2003 to January 2004 and was located in two galleries on the second floor, connected by a "bridge" across the atrium. The exhibition contained 55 elements grouped in six sections by sports venue and community settings: neighborhoods, Soldier Field, Comiskey Park, Wrigley Field, the Chicago Stadium/United Center, and school sports. The main message of the exhibition was, "In a city of strangers, sports brings people together." The 55 elements included two large video theaters (one in the south gallery, one in the north), four large wall
Nanoscale science and engineering study and create materials and devices on the molecular scale. The Nanobiotechnology Center, a National Science Foundation supported Science and Technology Center, collaborated with Ithaca, New York's Sciencenter, a hands-on museum, and Painted Universe, Inc. an exhibition design-and-fabrication team, to create It's a NanoWorld, a 3,000 square-foot, hands-on traveling exhibition. Edu, Inc., an external evaluation group, led front-end research and formative evaluation to guide and refine development of the exhibition. Summative evaluation investigated visitors'
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Douglas SpencerCornell UniversityVictoria AngelottiSciencenter
This is a report from the supplemental summative evaluation of the exhibition, Genetics: Decoding Life at the Museum of Science and Industry, Chicago. The evaluation was designed to measure visitors' attention to the main messages of the exhibition, visitors' thinking and attitudes about genetics, and whether visitors made connection among their genes, themselves, and their families. The evaluation was designed to establish findings that complemented and built upon a previous summative evaluation. Two types of exit interviews were used to gather qualitative and quantitative data. A total of
The John G. Shedd Aquarium opened an exhibition entitled Wild Reef: Sharks at Shedd in April 2003. Wild Reef immerses visitors in an Indo-Pacific ecosystem where they experience firsthand the connections among animals, habitats and people. This 2,800 square-foot exhibition spans nine rooms and contains one of the largest and most diverse collections of sharks in North America, along with the Midwest's largest public display of live corals. The primary message of Wild Reef is: Philippine coral reefs support an amazing abundance of life and anchor a delicate network of dependencies between
A three-pronged summative evaluation of the San Francisco Zoo's new African Savanna exhibit shows it to be very well received by visitors and successful at meeting key affective and cognitive goals. Visitors to this exhibit, especially those who attend a giraffe feeding, enthusiastically demonstrate admiration and wonder towards wildlife, emotional connections to the animals, and excitement at close and unusual viewing opportunities. Visitors care deeply about the quality of life for these animals and readily state that they feel the animals have a good home in this exhibit. Respondents are
RK&A conducted 56 timing and tracking observations of visitors, 20 exit interviews with visitors, an interview with the Cell Lab Program Manager, and interviews with 13 Lab Crew in the summer and fall of 2003. The Cell Lab succeeded in engaging visitors in enjoyable and educational activities. It also excelled in providing Lab Crew teens with valuable employment and life experiences. The concept and design of the Cell Lab - its level of interactivity, staffing, and resource allocation - offers visitors a unique experience. In some ways, the SMM was taking a risk by offering in-depth
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Randi Korn & Associates, Inc.Science Museum of Minnesota