This evaluation study examined Field Museum visitors' understandings of the research science that goes on behind-the-scenes. We conducted over 125 depth interviews with visitors, members, and museum staff, for a total of approximately 50 contact hours with respondents from May - September, 1995
DATE:
TEAM MEMBERS:
Deborah L. Perry, Ph.D.Emily ForlandThe Field Museum
The Garfield Park Conservatory Alliance is developing Sugar from the Sun, a project consisting of a 5,400-square-foot exhibition intended to help children and their families explore photosynthesis. This immersive exhibition will use real plants to delve into the process that plants use to manufacture sugar (food energy) from the sun (light energy). Selinda Research Associates (SRA) conducted a front-end evaluation as part of the exhibit development process. The first phase examined what was known in the research literature about the public's understanding of photosynthesis and also about
DATE:
TEAM MEMBERS:
Cecilia GaribayJane SchaeferBeth ChangGarfield Park Conservatory
The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
Goodman Research Group, Inc. (GRG), a research firm in Cambridge, Massachusetts specializing in program evaluation, has been conducting external evaluation of ZOOM for WGBH-TV Boston since 1998. GRG's Season VI evaluation comprised a pilot test to investigate the effectiveness of the new online ZOOMSCITM TRAINING: LEARN TO LEAD SCIENCE ACTIVITIES (ZOOMsci Training), a self-directed, online tutorial designed to help afterschool educators learn how to lead hands-on science activities with kids ages 8 to 11. The goal of the training is to motivate leaders, help them develop science-teaching
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of the design and interpretation presented in four conservatory rooms—Rare and Endangered Species, Plant Adaptations, Medicinal Plants, and Garden Primeval. Two rooms were quite small and the other two rooms were larger. Each room was designed to support a theme and included a variety of signage to support the theme (e.g., plant ID signs, ephemeral signs, thematic signs). Findings from this study will be used in part to inform a new interpretive strategy for the Garden. How did we
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of proposed “Context Clues.” A Context Clue is an interpretive strategy that uses images, product samples or other objects, and interpretive text to assist visitors in connecting to the big idea: plants are important to people. How did we approach this study? The overall purpose of the evaluation was to determine how to best use Context Clues to communicate the relationship between plants and people. Therefore, RK&A interviewed 40 walk-in visitors who experienced three Context Clues in
Living Liquid is an exhibit cluster focused on the charismatic microfauna and flora of the San Francisco Bay and the larger oceans, and is the first in an series of experiments to create a new marine life area in the East Gallery at the Piers. This formative evaluation examines what visitors found interesting and how they perceived the environment of the exhibit collection. Appendix includes interview protocol.
This summative evaluation study examines visitors' experiences of the "Plastics Unwrapped" exhibit at the Burke Museum of Natural History, Seattle, WA. The exhibit explores the complicated legacy of plastic, and the ways in which it has improved life, but not without serious impact on people and the environment. Within a framework of four evaluation questions, this study used multiple methods to assess what visitors do and where they spend their time in the exhibit, what knowledge they take away, and whether the exhibit impacts visitors' attitude toward plastic and their perception of the
This presentation outlines the front-end and formative evaluation of the redesigned Ancient Worlds Gallery at the Milwaukee Public Museum (MPM), set to open in the spring of 2015. The gallery will contain artifacts, props, and interactives pertaining to ancient Near Eastern, Egyptian, Greek, and Roman cultures. The previous MPM exhibition featuring these civilizations was presented chronologically; for this new gallery, six themes have been selected to guide the visitor experience: construction, communion, community, communication, commerce, and conflict. When affiliated with the Institute for
Randi Korn & Associates, Inc. (RK&A) was contracted to conduct a formative evaluation of The Conservation Trust of Puerto Rico’s (the Trust) National Science Foundation-funded Citizen Science Program, which recruits and trains local Puerto Ricans to conduct scientific research about the Rio Manati watershed alongside Trust scientists, staff, and interpreters. How did we approach this study? The purpose of this evaluation was to explore participants’ motivations, experiences with program logistics, level of engagement, and understanding of project and activity goals, as well as staff and
This evaluation provides feedback from a tracking and timing study from the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. The evaluation concludes that Seeing is a large, complex collection of loosely related exhibit elements that attract and hold visitors’ attention well, but not exceptionally well. Yet, given the size and scope of the exhibits, a longer average time and more stops would not be expected. The individual interactive elements range from many that are modestly engaging, to some that are highly engaging, with a few exceptionally
The Seeing Team wished to determine visitors what visitors understood from interacting with the Seeing section of the museum, before the section was to be renovated. In particular, they wanted to know what visitors took away from the exhibits as a group. We interviewed pairs of visitors after they had been directed to spend as much time as they wanted in the Seeing section (as marked off by blue tape on the floor). Seeing included the exhibits in the back of the museum as well as those near the south bathrooms. We collected approximately 55 interviews, of which 33 had been transcribed by the