Marvelous Molecules: The Secret of Life is a 3,500-square-foot exhibition installed on the lower exhibit floor of the New York Hall of Science (NYHoS) between Hidden Kingdoms and Realm of the Atom. The 27 exhibit elements are grouped in sections that feature molecules for sensing, moving, reproduction, defending, and other biological functions. The big idea of the exhibition is: Inside what appear to be very different living things, molecules interact in similar ways to make things happen. In Spring 2001, a summative evaluation of Marvelous Molecules was conducted by Serrell & Associates
In early 2004 Explorit Science Center (Explorit) contracted with Visitor Studies Services (VSS) to design and conduct an evaluation of Explorit's Health In Your World Project (HIYW). HIYW is a traveling, science-based health education program for children and adults in low-income communities. HIYW features interactive experiments designed to make learning about the human body, health, and healthy choices fun and accessible. The program serves students in grades K-6, and is designed to engage parents and involve them as an integral part of the learning process. The HIYW Project was developed in
This 6,000-square-foot temporary exhibition ran from March 2003 to January 2004 and was located in two galleries on the second floor, connected by a "bridge" across the atrium. The exhibition contained 55 elements grouped in six sections by sports venue and community settings: neighborhoods, Soldier Field, Comiskey Park, Wrigley Field, the Chicago Stadium/United Center, and school sports. The main message of the exhibition was, "In a city of strangers, sports brings people together." The 55 elements included two large video theaters (one in the south gallery, one in the north), four large wall
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
This study was commissioned to provide systematic feedback regarding visitor experience of the Low-Carb Craze exhibits (about nutrition and dieting) in Current Science Central. The principal issues to be investigated were about the interpretive experience: are visitors getting the idea that this is about current science information?; do visitors perceive the information to be recent?; are they learning any new information or not? To address these issues, an evaluation strategy was developed that focused on people's perceptions of the content and reactions to the activities; specifically
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TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
Nanoscale science and engineering study and create materials and devices on the molecular scale. The Nanobiotechnology Center, a National Science Foundation supported Science and Technology Center, collaborated with Ithaca, New York's Sciencenter, a hands-on museum, and Painted Universe, Inc. an exhibition design-and-fabrication team, to create It's a NanoWorld, a 3,000 square-foot, hands-on traveling exhibition. Edu, Inc., an external evaluation group, led front-end research and formative evaluation to guide and refine development of the exhibition. Summative evaluation investigated visitors'
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TEAM MEMBERS:
Douglas SpencerCornell UniversityVictoria AngelottiSciencenter
This is a report from the supplemental summative evaluation of the exhibition, Genetics: Decoding Life at the Museum of Science and Industry, Chicago. The evaluation was designed to measure visitors' attention to the main messages of the exhibition, visitors' thinking and attitudes about genetics, and whether visitors made connection among their genes, themselves, and their families. The evaluation was designed to establish findings that complemented and built upon a previous summative evaluation. Two types of exit interviews were used to gather qualitative and quantitative data. A total of
The John G. Shedd Aquarium opened an exhibition entitled Wild Reef: Sharks at Shedd in April 2003. Wild Reef immerses visitors in an Indo-Pacific ecosystem where they experience firsthand the connections among animals, habitats and people. This 2,800 square-foot exhibition spans nine rooms and contains one of the largest and most diverse collections of sharks in North America, along with the Midwest's largest public display of live corals. The primary message of Wild Reef is: Philippine coral reefs support an amazing abundance of life and anchor a delicate network of dependencies between
A three-pronged summative evaluation of the San Francisco Zoo's new African Savanna exhibit shows it to be very well received by visitors and successful at meeting key affective and cognitive goals. Visitors to this exhibit, especially those who attend a giraffe feeding, enthusiastically demonstrate admiration and wonder towards wildlife, emotional connections to the animals, and excitement at close and unusual viewing opportunities. Visitors care deeply about the quality of life for these animals and readily state that they feel the animals have a good home in this exhibit. Respondents are
Goodman Research Group, Inc. (GRG), an evaluation research firm specializing in the evaluation of educational programs, services, and materials, is conducting an evaluation of PEEP and the Big Wide World (PEEP). The primary focus of the evaluation is to assess PEEP's appeal and the extent to which the various components of PEEP (e.g., television series, Web site, and educators' print guide) contribute to encouraging children ages 3-5 years to engage in hands-on science explorations of their everyday environments. GRG employed several data collection methods to assess PEEP, including a children
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TEAM MEMBERS:
Jennifer BeckWGBH-TV BostonJennie MurackIrene F Goodman
RK&A conducted 56 timing and tracking observations of visitors, 20 exit interviews with visitors, an interview with the Cell Lab Program Manager, and interviews with 13 Lab Crew in the summer and fall of 2003. The Cell Lab succeeded in engaging visitors in enjoyable and educational activities. It also excelled in providing Lab Crew teens with valuable employment and life experiences. The concept and design of the Cell Lab - its level of interactivity, staffing, and resource allocation - offers visitors a unique experience. In some ways, the SMM was taking a risk by offering in-depth
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Science Museum of Minnesota
In 2005, WGBH began production of a new television series for children called FETCH. FETCH is a competition-based game/reality show for 6-10 year-old children that includes both animation and live action footage. The show is hosted by a cartoon dog named Ruff Ruffman. FETCH is scheduled to begin airing on PBS in May of 2006. In December 2005, WGBH contracted Goodman Research Group, Inc. (GRG), a research firm specializing in the evaluation of educational programs, materials, and services, to conduct an early summative evaluation of the series. Because Season One was still in production, a