The NewsHour with Jim Lehrer received a three-year National Science Foundation grant from Fall 2003 to Spring 2006 to develop, produce and air science reports during the regularly televised news program. The Online NewsHour Web site extends the reach of the science reports by housing the broadcast transcripts of the science reports, as well as information, graphics, and links that enhance the televised segments. In addition, EXTRA, a feature within the Web site designed for teachers and students, provides lesson plans and resources to support the use of the science segments in the classroom
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Rockman et alMacNeil/Lehrer Productions
Bill Nye the Science Guy is a widely-viewed, children's television series on science. Designed for eight-to-ten year olds, this series is shown in late afternoons Monday through Friday on PBS stations and on commercial television over the weekends. Rockman et al, an independent research group in San Francisco, was contracted by KCTS, Seattle, WA, to undertake an evaluation of the Bill Nye the Science Guy television series. The evaluation was charged with exploring the impact of the series on children at home, in school, and in other settings where children can watch television. Both the
During fall 1998, KCTS produced 50,000 “Bill Nye Family Fun Science Packets"" that included a family calendar and a ten-minute video. This outreach packet was meant for distribution to families with school-age children and designed to encourage family science activities at home. KCTS distributed these Packets in sets of 25-1,000 to community organizations, PBS stations, and member agencies of the Association of Science-Technology Centers (ASTC). This study focused on capturing information about family and child involvement in science activities before and after they receive the BILL NYE
Rockman et al (REA) conducted an impact study of the educational, two-hour, television special, Exploring Time, and the value-add of its associated web site, www.exploringtime.org. The program's objective is to increase the public's understanding of change over time the multitude of changes that are occurring in the present, but at rates too slow or too fast to be seen. This evaluation explored the extent to which the programs and web site met this overall objective by looking at three impacts of the resources: (1) Comprehension of the program's content, (2) Knowledge and understanding gained
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Saul RockmanTwin Cities Public Television
In 2008, Goodman Research Group, Inc. (GRG) conducted summative evaluation of Absolute Zero, a collaborative effort of the University of Oregon's Cryogenic Helium Turbulence Laboratory and Twin Cities Public Television. The films were produced by Meridian/Windfall Productions, Washington DC, and/Windfall Films in London, UK. Outreach was spearheaded by Devillier Communications, Inc. The Absolute Zero project was centered on a two-part documentary about low-temperature physics, which aired on PBS/NOVA in early January 2008, as well as an outreach campaign, which included approximately 20
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Irene GoodmanUniversity of OregonLaura HousemanMarianne McPherson
GRG conducted summative evaluation of Ganga, a NSF-funded six-segment series of NPR radio programs about the culture and ecology of the river Ganga in India and Bangladesh and its companion Website. Through a web-based survey, GRG assessed the study participants' knowledge gain from and the satisfaction with the series and the Website. The appendix of this report includes the online survey used in the study.
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Irene GoodmanIndependent Broadcasting Associates, Inc.
Watching a long unedited video is usually a boring experience. In this paper we examine a particular subset of videos, tour videos, in which the video is captured by walking about with a running camera with the goal of conveying the essence of some place. We present a system that makes the process of sharing and watching a long tour video easier, less boring, and more informative.
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Michael CohenJue WangSuporn Pongnumkul
LOOP is the working title for a multiplatform project to promote environmental and scientific literacy about sustainability for children ages 6-9 and their families. Unlike most educational materials for this age group, the LOOP approach requires the audience to learn about the interconnectedness of environmental and human systems in a cross-disciplinary manner. Produced by WGBH, the center piece of the project will be a television series designed for PBS with accompanying digital media on the web and an extensive "Get to Know Your World" outreach initiative. The U.S. Forest Service is one of the project's partners. At this development stage, the project will: -Conduct front-end research to obtain a baseline understanding about what kids know about environmental sustainability. -Further develop and test LOOP's proposed creative style. -Produce an animatic (a simple mock-up) of a full episode and accompanying live-action video, with input from Content Directors. -Perform formative evaluation to assess the learning impact of the animatic and live-action video to inform series production. Concord Evaluation Group will conduct the front-end research to assess children\'s knowledge of environmental sustainability and formative evaluation of the animatic pilot. Global Mechanic is the animation producer. The project has the potential to (1) inform the field on how to enhance young children\'s understanding of complex ecological concepts; and (2) "push the envelope" by exploring how mass media can support local environmental investigation and promote outdoor family explorations. Introducing children to systems thinking, especially around environmental subjects, could make a significant contribution to their understanding of and approach to STEM.
The Science Source Pathways Project will conduct initial work designing and testing a new model for providing news on STEM related topics to the rural and Native American communities in Montana. This project will enhance understanding of how the communication of scientific research reaches and impacts underrepresented audiences. A collaborative model will be developed between the environmental journalism program at the University of Montana and various local television, radio, and online media outlets that are either operated by or reach Native Americans on reservations and throughout the state. Project deliverables include a survey and analysis of current science reporting reaching this audience; and production and testing of prototype science news stories for dissemination on various platforms (print, radio, TV, web). The development of science news pieces will be led by graduate students in the School of Journalism under the careful guidance and mentorship of experienced professors. This project will enhance the communication and amount of STEM content delivered to underserved groups, and provide diverse opportunities for them to engage in STEM related environmental issues that affect their local communities.
During the spring of 2006, American Institutes for Research (AIR) conducted an evaluation study on behalf of WGBH. The purpose of the study was to gather data related to the effectiveness of the FETCH! Activity Guide, which was designed to extend the teachings of a new children's show, "FETCH! with Ruff Ruffman. The four main study objectives were to: Assess the activities' appeal for children (for example, do children enjoy the activities, do they realize they are learning about science, etc.?) Assess whether the facilitators liked the Activity Guide and deemed it appropriate for their after
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the educational resources kit for Forgotten Genius, a program from the PBS television series Lives in Science. Forgotten Genius explored the life of the scientist Percy Julian, an African American chemist who persevered in the face of racism to become one of the great scientists and inventors of the 20th century. GRG's evaluation focused on how public librarians used and assessed the educational resources kit, as well as their suggestions for revising the kit and conducting future science-related library outreach. The
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Marianne McPhersonJennie MurackIrene F GoodmanWGBH