The San Francisco Zoological Society will use this planning grant to involve representatives of their audience in the development of the learning experiences that will be encorporated into their new exhibit program "ZooWEB: Worldwide Education for Biodiversity." They will bring together an Advisory Panel made up of representatives of a broad spectrum of potential and current zoo visitors (traditionally underserved groups, formal education specialists, people with special needs, family groups, scientists) and science educators to meet with the zoo's Planning Team who are developing the master interpretive plan called ZOO Web. ZooWEB will adapt ecological themes and topics from the section of Systems and Interactions in the California State Science Framework for Public Schools. The planning activity is a modification of a business model designed to understand and meet customer needs by constant improvement of product and service quality pioneered by W. Edwards Deming. This is a considerable departure from the traditional manner in which zoo interpretation is developed. Thus, the Zoo will implement a new approach to exhibit development, one that begins with focusing on visitors' interests in science, their needs, learning styles, perceptions of zoos, etc. Data will be gathered by a number of techniques including focus groups, interviews, and surveys. Results of the planning activity will be broadly disseminated.
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TEAM MEMBERS:
Diane Demee-Benoit
resourceprojectProfessional Development, Conferences, and Networks
The Museum of Life and Science will use this planning grant to bring together zoo, botanical garden, and science center professionals to a) assess the feasibility of an "interactive zoo," b) identify animals species that exhibit behaviors in a zoo environment that provide natural opportunities for related interactive exhibits, and c) generate a White Paper reviewing relevant exhibits in zoos and science centers and proposing design criteria for the interactive exhibits. The planning activities include: the development of a "White Paper" that will include a review of key research findings in developmental psychology and visitor behavior as they apply to playgrounds, zoos, and interactive exhibit environments, an overview of relevant exhibit techniques and technologies, and case studies of existing exhibits; a 2-day meeting to discuss the issues; and travel to exemplary museums, zoos, aquaria, and botanical gardens. These results will be used in the development of interactive exhibits in an outdoor setting included in the museum's Master Plan 2000. They have proposed the analogy of a field research station in their approach to learning in an outdoor setting. They envision three thematic "field stations": "Down to Earth," "Watery Worlds," and "Catch the Wind." The specific exhibit plans will be finalized after the completion of the planning grant. Although the Museum of Life and Science will be the primary beneficiary of this planning activity, the background information gathered, the issues discussed, and the critical appraisals will be relevant to other museums with and interested in developing exhibits in an out-of-door setting. The results will be broadly disseminated by means of publications and presentations at professional meetings.
The Zoological Society of Florida and Miami Metrozoo will use this award to plan their strategy for "Attracting New Neighbors". During their planning activities they will address issues involved in attracting the traditionally underserved and large Hispanic population of Dade County, Florida to the educational programs of the zoo. The planning grant will support 1) audience research within Dade County, 2) a national study to see what others have done to attract diverse audiences, 3) a three-day invitational planning conference, 4) site visits and focused research by Metrozoo staff on attracting a diverse audience, and 5) dissemination of the information about marketing strategies and programming techniques developed during the planning activities to zoos and science museums across the country. The planning process will culminate in the development of a long-range exhibition, educational program, and marketing plan for the zoo's new Education Court scheduled to open in 1998.
The University of Florida, in collaboration with the Florida Museum of Natural History and Institute of Food and Agricultural Sciences Extension, National 4-H, Association of Zoos and Aquariums, Jacksonville Zoo and Gardens, and the Institute for Learning Innovation will implement Call the Wild, a proof-of-concept project to investigate the educational outcomes of promoting understanding of the nature of science (NOS) through visitor engagement in outdoor exhibits that incorporate mobile technology to further focus attention and deliver unique content. The project will explore: (1) zoo visitor ownership of cell phones, use of the different cell phone features, and likelihood to access interactive content and activities through their phone; (2) the potential of wildlife viewing experiences and technology applications for engaging visitors in learning about NOS; and (3) the potential to measure visitor understanding of NOS related to zoo experiences. This project seeks to advance our understanding of the educational impacts of mobile telephony in informal learning environments such as zoos.
The WCS/Bronx Zoo, in partnership with the United States Coalition for the Decade of Education for Sustainable Development (USCDESD), will host a two-day summit targeting professional educators working for institutions that maintain living collections (such as zoos, aquariums and botanical gardens). The goal of the summit is to provide an opportunity for sharing of best practices and development of strategies and recommendations that these institutions can utilize in supporting the UN Decade of Education for Sustainable Development (DESD). A key focus will be the fundamental role science has played and will continue to play in finding solutions to the challenges of sustainable development. The summit will involve staff from approximately 50 institutions across the nation and will result in a Recommendations Document and set of Action Plans that will guide the work of the participants, and the field, in the creation of science education programming focusing on sustainable development and the Decade.
Miami University - Ohio/Project Dragonfly is developing "Wild Research," a multi-faceted collaborative project with the Cincinnati Zoo & Botanical Garden and with a consortium of ten zoos and aquariums around the country, the American Zoo and Aquarium Association, the Society for Conservation Biology, and Conservation International. Project deliverables include a centrally-located 4,500 square-foot Wild Research Discovery Forest exhibit and six Wild Research Stations around the Cincinnati Zoo, a Wild Research Consortium and Wild Research Leadership Workshops for zoo professionals, conservation scientists and educators, a Wild Research Web site with visitor password access to exhibit data they collected, and 90-second radio pieces for the 90-Second Naturalist program. Institute for Learning Innovation is conducting the formative and summative evaluations. The Ohio Assessment and Evaluation Center is conducting a separate evaluation focused on this extensive institutional collaboration process. The primary public impact is to explore new ways zoos and aquariums can incorporate inquiry-based activities on site and to help visitors understand the work of conservation scientists. The project also aims to improve the practice of zoo and aquarium professionals nationwide in inquiry-based experiences and communicating about conservation science.
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
This is the summative evaluation of Sharks: Myth and Mystery, a temporary exhibition at the aquarium from 2004 to 2006, which explored how cultures from around the world incorporate sharks into their customs, stories and rituals. The evaluation included timing and tracking, structured interviews and post-visit web surveys, which can be found in the appendix of this report.
This article offers new research to the discussion about the role of museums in the context of changing society. The authors hoped to add to the community discourse by sharing how they promoted and recognized visitor action in their museums. The article examines the Social Diffusion of Ideas by John Fraser, the COURAGE project by Tom Hanchett, and Time's Running Out - Act Now by Jon Deuel and Jenny Sayre Ramberg.
This front-end evaluation assisted in design and development of the Wild About Otters special exhibition at the Monterey Bay Auqarium, which opened in 2007. The evaluation included structured interviews, both a short and a long form. This report includes short interview and long interview forms in the appendix.
In this article, Barbara A. Becker, independent exhibit developer and museum consultant and Kris Nesbitt, exhibit developer, share the benefits of traveling to the Amazon region to develop the "Amazon Rising: Seasons of the River" at Chicago's Shedd Aquarium. The authors describe the trips the teams made to research and collect artifacts and analyze how travel greatly strengthened the exhibit development process, the effectiveness of the exhibit, and the power of their message.
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Barbara A. BeckerKris NesbittNational Association for Museum Exhibition
Youth Volunteer Interpreters as Facilitators of Learning about Climate Change in Zoo Settings reports on a project to pilot test climate change education resources featuring youth volunteer interpreters as facilitators for zoo visitors’ experiences. Brookfield Zoo tested inquiry-based and specimen-based interpretation at the polar bear and Humboldt penguin exhibits, and Woodland Park Zoo tested a climate-change themed "activity cart" near their Sumatran tiger exhibit. Both the effects of youth volunteer interpretation on the zoo visitors and on the youth volunteer interpreters themselves were