Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This research oriented project integrates the informal and formal science education sectors, bringing their combined resources to bear on the critical need for well-prepared and diverse urban science teachers. It represents a partnership among The City College of New York (CCNY), the New York Hall of Science (NYHOS), and the City University of New York Center for Advanced Study in Education (CUNY-CASE). It integrates the Science Career Ladder, a sustained program of informal science teaching training and employment at the NYHOS, with the CCNY science teacher preparation program. The longitudinal and comparative research study being conducted is designed to examine and document the effect of this integrated program on the production of urban science teachers. Outcomes from this study include a new body of research related to the impact of internships in science centers on improving classroom science teaching in urban high schools. Results are being disseminated to both the informal science education community (through the Association for Science and Technology Centers and the Center for Informal Learning in Schools, an NSF supported Center for Learning and Teaching situated at the San Francisco Exploratorium) and the formal education community (through the National Science Teachers Association and the American Educational Research Association).
The Science Career Ladder program engages undergraduates as inquiry-based interpreters (Explainers) for visitors to the NY Hall of Science. Integrating this experience with a formal teacher certification program enables participants to coordinate experiences in the science center, college science and education classes, and K-12 classrooms. Participants receive a license to teach science upon graduating. The approach has its theoretical underpinnings in the concept of situated learning as noted by Kirshner and Whitson (1997, Situated Cognition: Social, Semiotic and Psychological Perspectives, Mahwah, NJ: Erlbaum). Through apprenticeship experiences, situated learning recreates the complexity and ambiguity of situations that learners will face in the real world. Science centers provide a potentially ideal setting for situational learning by future teachers, allowing them to develop, exercise and refine their science teaching and learning skills as noted by Gardner (1991, The Unschooled Mind, New York: Basic Books).
There is a well-documented shortage of science teachers in urban school districts. The causes of this shortage relate to all phases of the teacher professional continuum, from recruitment through training and retention. At the same time, the demographic composition of American teachers is increasingly out of synch with the demographics of the student population, raising concerns that a critical shortage of role models may be at hand, contributing to a worsening situation in urban schools. In the face of these challenges many innovative teacher recruitment and teacher preparation programs have been developed to augment traditional pathways to teaching. These programs range from high school academies for students expressing an interest in teaching to the recruitment and training of individuals making mid-life career changes. The CLUSTER program described above represents a new alternative. There are more than 250 science centers in the United States. Many of these have extensive youth internship programs and collaborative relationships with local colleges. Therefore, the proposed model is widely applicable.
In the Communities of Learning for Urban Environments and Science (CLUES) project, the four museums of the Philadelphia-Camden Informal Science Education Collaborative worked to build informal science education (ISE) capacity in historically underserved communities. The program offered comprehensive professional development (PD) to Apprentices from 8-11 community-based organizations (CBO), enabling them to develop and deliver hands-on family science workshops. Apprentices, in turn, trained Presenters from the CBOs to assist in delivering the workshops. Families attended CLUES events both at the museums and in their own communities. The events focused on environmental topics that are especially relevant to urban communities, including broad topics such as climate change and the energy cycle to more specific topics such as animals and habitats in urban neighborhoods.
The school field trip constitutes an important demographic market for museums. Field trips enlist the energies of teachers and students, schools and museums, and ought to be used to the best of their potential. There is evidence from the literature and from practitioners that museums often struggle to understand the needs of teachers, who make the key decisions in field trip planning and implementation. Museum personnel ponder how to design their programs to serve educational and pedagogical needs most effectively, and how to market the value of their institutions to teachers. This paper
The Adult Child Interaction Inventory (ACII) was developed as part of a research to practice collaboration between the Boston Children’s Museum and Evergreene Research and Evaluation. Preschoolers, Parents, and Educators: Strategies to Support Early Science Literacy (PPE), funded by the National Science Foundation and led by Boston Children’s Museum aimed to better understand the range of non-verbal as well as verbal interactions that occur between adults and children during collaborative science investigation. Results of project research contributed to the development of an exhibit, Peep’s
In the summer of 2010, the Denver Museum of Nature & Science (DMNS) spearheaded an effort to bring together a group of Denver Metro Area cultural institutions as part of an informal network of professionals interested in visitor evaluation (hereafter referred to as “the Network”). The founding purpose of the Network was to utilize the existing resources of DMNS to build evaluation capacity in other institutions, share instruments and data between cultural institutions, and to embark on citywide evaluation projects that would be of benefit to all institutions involved in the group. The Network
The work described in this white paper was undertaken in direct response to information WNET received from science museums describing certain challenges they face when partnering with public television stations on outreach initiatives. The PBS Series THE HUMAN SPARK provided the perfect opportunity to explore better ways to collaborate on large-scale initiatives, and to learn how these collaborations might provide the framework for attracting new audiences, increasing membership and revenue, and developing long-lasting partnerships.
Knowledge of Climate Change Among Science & Technology Museum Visitors reports results from a national study of what the American public understands about how the climate system works, and the causes, impacts and potential solutions to global warming. This report describes how knowledge of climate change varies across Science and Technology Museum visitors. Using a straight grading scale, 38% of both occasional and frequent museum visitors received a passing grade (A, B, or C), compared to 19% of non-visitors. While knowledge levels vary across the groups, these results also indicate that
Climate Change Education produced climate change educational experiences for both professional and general public audiences. In particular, the Science Museum of Minnesota (SMM), in collaboration with NASA Goddard Institute for Space Studies (GISS), University of Minnesota’s Institute on the Environment, and the University of Wisconsin’s Cooperative Institute for Meteorological Satellite Studies (CIMSS), developed new content for SMM’s Earth Buzz online network, developed a climate change educational program for middle and high school teachers, invited audiences of policy- and decision-makers to SMM for climate change discussions, and recruited and mentored a climate change team of high school students through SMM’s Kitty Andersen Youth Science Center. The project goals were to increase the awareness and understanding in target audiences that (1) human activities are now surpass natural processes as driving forces of atmospheric change, (2) the behavior of Earth's atmosphere in the 21st Century will be increasingly determined by humans, and (3) human ingenuity is the key to adapting to and mitigating the climate changes underway. Highlights of the project included organizing and hosting the October 26-28, 2011 City of Saint Paul Climate Change Adaptation Scenario Planning Workshop, which catalyzed climate resilience as a city planning priority, organizing and hosting with Morris A. Ward, Inc. the October 5-6, 2012 Climate Change Science for Minnesota Broadcast Meteorologists workshop which brought together local TV and radio meteorologists with some of the best climate scientists in the U.S., helping to organize and host on November 7, 2013 the State of Minnesota’s first conference devoted exclusively to climate change adaptation, and the adoption by the museum of a public statement on climate change (www.smm.org/climatechange). The project endures although the grant has concluded through the continued delivery of the museum’s Climate Changed outreach program to a wide array of audiences and through the museum’s continued involvement with the many partnerships established during the Climate Change Education project, as exemplified by the museum working with the City of Saint Paul and Macalester College on an upcoming St. Paul Neighborhood Climate Adaptation Workshop and a Worldwide Views on Climate and Energy event (climateandenergy.wwviews.org/).
The project will conduct a mapping study to describe the contexts, characteristics and practices of a national sample of science-focused Out-of-School Time (OST) programs. The study targets OST programs for middle- and high-school-aged youth, including after-school programs, camps, workshops, internships, and other models. While millions of dollars are invested in these programs, and tens of thousands of students participate , as a community, we have no truly comprehensive view of the wide variety of formats, audiences, and approaches that are represented by the many active programs. Where, when, and by whom are these science-rich programs conducted? What types of experiences do they offer to what kinds of students, with what goals? What organizational and experiential factors affect the outcomes for these youth? Ultimately, we wish to understand how these differences in program design are related to youth outcomes such as STEM learning, attitudes and interest, and their later career and educational choices. To answer these questions, we are gathering data through documents, interviews, and the online MOST-Science Questionnaire.
This case study sought to understand why educators participate in museum summer institutes and how participation transferred to personal development and professional practice. The study found participation was affected by an interest in and need for learning about a particular time in history, ability to transfer institute content to curricula, the chance to share their experiences with peers, and factors such as museum reputation, design and facilitation of the institute, and institutes' speakers and presenters. Participants were able to transfer institute experiences into their professional
In this paper, we introduce the Exploratory Behavior Scale (EBS), a quantitative measure of young children's interactivity. More specifically, the EBS is developed from the psychological literature on exploration and play and measures the extent to which preschoolers explore their physical environment. A practical application of the EBS in a science museum is given. The described study was directed at optimizing parent guidance to improve preschoolers' exploration of exhibits in science center NEMO. In Experiment 1, we investigated which adult coaching style resulted in the highest level of