The Sports Legends Museum at Camden Yards approached Randi Korn & Associates, Inc. (RK&A) to conduct visitor research. This project was one of several the Museum engaged in to better understand its audience. Data were collected between May and July 2008 through 319 standardized questionnaires and 34 in-depth interviews with groups of visitors. While a "sports museum" is a focused type of museum, one major consideration was whether sports museum visitors are homogenous, prompting us to ask, what types of sports fan does the Sports Legends Museum at Camden Yards attract? To answer this, RK&A
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Randi Korn & Associates, Inc.Sports Legends Museum at Camden Yards
Columbia University Materials Research Science and Engineering Center (MRSEC) and New York Hall of Science (NYHOS) partnered to create Research and Rolling Exhibits (RARE). The project's goal is to showcase current research in science and make it accessible to the general public. Five Wondercarts were created over three years, from 2005 through 2008, highlighting topical scientific research and its relevance to the museum's target audience. The carts were programmed to engage families in conversation, letting their interest determine the direction of activities. In this manner Wondercarts
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Ellen GiustiNew York Hall of ScienceKathleen Condon
Liberty Science Center (LSC) received National Science Foundation (NSF) funding to develop, install and evaluate a 12,800-square foot, two-story permanent exhibition about skyscrapers. Skyscraper! is meant to showcase the architectural design and engineering, physics, and urban-related environmental science of skyscrapers. The Institute for Learning Innovation (ILI), a Maryland-based research and evaluation organization that focuses on lifelong learning in informal or free-choice settings, was contracted to conduct the summative exhibition evaluation. The purpose of the summative evaluation
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Kerry BronnenkantLiberty Science CenterClaudia Figueiredo
The University of Pennsylvania Museum received a grant from the National Science Foundation to develop, install, and evaluate an exhibition on human evolution. The exhibition, entitled Surviving: The Body of Evidence, opened in May, 2008. It was produced and first exhibited in Philadelphia at the University of Pennsylvania Museum of Archeology and Anthropology and will travel to other venues across the United States. Surviving is a ground-breaking exhibition which looks at contemporary human beings in the context of their evolutionary history. Containing approximately 4,000 square feet of
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Minda BorunUniversity of Pennsylvania Museum of Archeology and Anthropology
This front-end evaluation study provided information about how potential visitors to the Dena'ina exhibition (scheduled to open at the Anchorage Museum in 2010) might think and feel about the exhibition's themes. Twenty interviews were conducted with a diverse group that included people with Dena'ina and other Native American cultures. The key findings were: There was a lot of diversity about what participants knew, or didn't know, about the Dena'ina, and how the Dena'ina culture was similar to others. People knew about the effects of contact on religion, education, and dress. Non-Natives (as
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
resourceevaluationMuseum and Science Center Exhibits
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct concept testing to inform the reinstallation of the Cenozoic/Age of Mammals Hall. The study was designed to examine visitors' perceptions and understanding of potential content, including their engagement with and knowledge of fossils, in general, and fossil mammals, in particular, and their familiarity with climate change. Open-ended, in-depth interviews were conducted with a random sample of English- and Spanish-speaking drop-in Museum visitors as they entered the existing Cenozoic/Age
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Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
National Canal Museum (NCM) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate three National Science Foundation-funded exhibitions: Engineering America, Towpath Town, and Waterworks. All three exhibitions were designed to facilitate multi-generational learning of science within an historical context using a variety of interactive and hands-on learning activities, a unique approach for this history museum. The exhibitions' target audience was broadly defined as families, including visitors 6 years of age and older. To examine visitors' experiences and the exhibitions' impact, RK
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Randi Korn & Associates, Inc.National Canal Museum
resourceevaluationMuseum and Science Center Exhibits
Children's Museum of Houston (CMH) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate Cyberchase: The Chase is On!--a National Science Foundation-funded exhibition designed to facilitate children's development of mathematical strategies and build their confidence in using these strategies in daily life. The exhibition used the popular children's television show, Cyberchase, as a vehicle to facilitate this learning. CMH identified the exhibition's target audience as children between the ages of 5 and 10 years, with an emphasis on children 7 years and older. To document the
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Randi Korn & Associates, Inc.Children's Museum of Houston
Chicago Children's Museum (CCM) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate Skyline a National Science Foundation-funded exhibition designed to facilitate family learning of Science, Technology, Engineering, and Math (STEM) concepts relevant to building stable structures. RK&A conducted all three phases of evaluation for Skyline front-end, formative, and summative; select findings from the summative evaluation are presented here. Skyline's target audience is families with children between the ages of 5 and 10 years of age. RK&A conducted 100 observations of children in the
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Randi Korn & Associates, Inc.Chicago Children's Museum
With the support of a Wallace Excellence Award, the Isabella Stewart Gardner Museum (the Gardner) contracted with Randi Korn & Associates, Inc. (RK&A) to study its young adult visitors. The study is part of an initiative to engage young adults between 18 and 34 years old, and to create conditions for a compelling experience at the Gardner that will foster continuing relationships with the Museum. Data for this study were collected from in-depth interviews with 55 groups of young adult visitors (184 individuals) between 18 and 43 years of age. After the interview, each participant completed
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Randi Korn & Associates, Inc.Isabella Stewart Gardner Museum
The Museum of Science and Industry (MSI) in Chicago, Illinois partnered with Randi Korn & Associates, Inc. (RK&A) to evaluate its exhibition Explore: Blue Planet-Red Planet. A front-end evaluation was undertaken to help MSI staff find common ground between the proposed content and interpretation of the exhibition and potential visitors. Data were collected in May 2008 from drop-in visitors at MSI and consist of 35 in-depth interviews with 105 people.
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Randi KornMuseum of Science and Industry