A new exhibition at Liberty Science Center called "Infection Connection" will tell how our choices determine the impact that infectious diseases have on people around the world. A front-end evaluation was conducted to assess potential visitors' familiarity with the topic. This information will give exhibit developers ideas about how to connect with and build on visitors' interest in, understanding of and feelings about infectious diseases. This report will summarize the findings, which include the demographics of the 160 respondents; their definitions of "infectious diseases"; which diseases
Marvelous Molecules: The Secret of Life is a 3,500-square-foot exhibition installed on the lower exhibit floor of the New York Hall of Science (NYHoS) between Hidden Kingdoms and Realm of the Atom. The 27 exhibit elements are grouped in sections that feature molecules for sensing, moving, reproduction, defending, and other biological functions. The big idea of the exhibition is: Inside what appear to be very different living things, molecules interact in similar ways to make things happen. In Spring 2001, a summative evaluation of Marvelous Molecules was conducted by Serrell & Associates
This 6,000-square-foot temporary exhibition ran from March 2003 to January 2004 and was located in two galleries on the second floor, connected by a "bridge" across the atrium. The exhibition contained 55 elements grouped in six sections by sports venue and community settings: neighborhoods, Soldier Field, Comiskey Park, Wrigley Field, the Chicago Stadium/United Center, and school sports. The main message of the exhibition was, "In a city of strangers, sports brings people together." The 55 elements included two large video theaters (one in the south gallery, one in the north), four large wall
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
This study was commissioned to provide systematic feedback regarding visitor experience of the Low-Carb Craze exhibits (about nutrition and dieting) in Current Science Central. The principal issues to be investigated were about the interpretive experience: are visitors getting the idea that this is about current science information?; do visitors perceive the information to be recent?; are they learning any new information or not? To address these issues, an evaluation strategy was developed that focused on people's perceptions of the content and reactions to the activities; specifically
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TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
Nanoscale science and engineering study and create materials and devices on the molecular scale. The Nanobiotechnology Center, a National Science Foundation supported Science and Technology Center, collaborated with Ithaca, New York's Sciencenter, a hands-on museum, and Painted Universe, Inc. an exhibition design-and-fabrication team, to create It's a NanoWorld, a 3,000 square-foot, hands-on traveling exhibition. Edu, Inc., an external evaluation group, led front-end research and formative evaluation to guide and refine development of the exhibition. Summative evaluation investigated visitors'
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TEAM MEMBERS:
Douglas SpencerCornell UniversityVictoria AngelottiSciencenter
This is a report from the supplemental summative evaluation of the exhibition, Genetics: Decoding Life at the Museum of Science and Industry, Chicago. The evaluation was designed to measure visitors' attention to the main messages of the exhibition, visitors' thinking and attitudes about genetics, and whether visitors made connection among their genes, themselves, and their families. The evaluation was designed to establish findings that complemented and built upon a previous summative evaluation. Two types of exit interviews were used to gather qualitative and quantitative data. A total of
The John G. Shedd Aquarium opened an exhibition entitled Wild Reef: Sharks at Shedd in April 2003. Wild Reef immerses visitors in an Indo-Pacific ecosystem where they experience firsthand the connections among animals, habitats and people. This 2,800 square-foot exhibition spans nine rooms and contains one of the largest and most diverse collections of sharks in North America, along with the Midwest's largest public display of live corals. The primary message of Wild Reef is: Philippine coral reefs support an amazing abundance of life and anchor a delicate network of dependencies between
A three-pronged summative evaluation of the San Francisco Zoo's new African Savanna exhibit shows it to be very well received by visitors and successful at meeting key affective and cognitive goals. Visitors to this exhibit, especially those who attend a giraffe feeding, enthusiastically demonstrate admiration and wonder towards wildlife, emotional connections to the animals, and excitement at close and unusual viewing opportunities. Visitors care deeply about the quality of life for these animals and readily state that they feel the animals have a good home in this exhibit. Respondents are
This report presents the findings of a summative evaluation of The Search for Life conducted by Randi Korn & Associates, Inc. (RK&A), for The New York Hall of Science (NY Hall) in Queens, New York. The Search for Life was developed by NY Hall staff and funded by the National Science Foundation, NASA and NASA Astrobiology Institute, New York City Department of Cultural Affairs with funds from the Office of the Mayor, Institute for Library Services, Anonymous and Wyeth. Data collection took place in October 2005.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.New York Hall of Science
This study is the first phase of a two-part summative evaluation of a National Science Foundation-funded research/development project to investigate the development of exhibits that elicit active prolonged engagement (APE) among casual museum visitors. Naturalistic methodology was used to frame the research. Methods included unobtrusive observations, depth interviews, and tracking-and-timing. Forty-six unobtrusive observations and 35 related depth interviews were conducted on site at the Exploratorium from August 5 through 10, 2003. After all observations/interviews had been completed
Going APE! is a National Science Foundation-funded research/development project to investigate how to develop Exploratorium exhibits that elicit active prolonged engagement (APE) among casual museum visitors. As part of this research/development process, Selinda Research Associates, Inc. (SRA) conducted a summative evaluation to assess how and to what extent the exhibit units developed by the Exploratorium team were in fact APE exhibits. This report is the second of two distinct phases of the summative evaluation study. The first phase of the summative evaluation compared visitor engagement at