This report represents the results of a summative evaluation study of visitor response to new interpretive signage in Brooklyn Botanic Garden's Tropical Pavilion. The evaluation aims to reveal the extent to which the new signage succeeds in providing the outcomes for the visitor experience identified in the Garden's Interpretive Master Plan (IMP). The IMP's overarching goal is: to create interactions and experiences with visitors of all ages and backgrounds which are rich, enjoyable, personally relevant, and communicate the key message,Plants are essential to life. The following content goals
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TEAM MEMBERS:
Ellen GiustiBrooklyn Botanic GardenKathleen Condon
"Megalodon: Largest Shark That Ever Lived", a 5000-square-foot exhibition, started with a gift of shark fossil specimens and models, inspiring curators and administrators to create an exhibition to educate the public about extinct and modern sharks. This summative evaluation was undertaken to investigate whether exhibition visitors come away with an understanding of the exhibition's main premise: Megalodon, a dominant marine predator for 15 million years before vanishing 2 million years ago, provides lessons for shark conservation today. The learning goals also included a number of subthemes
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TEAM MEMBERS:
Ellen GiustiFlorida Museum of Natural History
This summative evaluation report aims to examine the impact of Travels in the Great Tree of Life, a temporary exhibition at the Yale Peabody Museum of Natural History. The 1000-square-foot exhibition seeks to convey concepts of phylogenetic relationships based on recency of common ancestry. In addition, its goal is for visitors to come away with an understanding of the vast scope and complexity of the Tree of Life (herein referred to as ToL) and some practical applications of ToL research. Data collection employed a mixed methods approach. Structured exit interviews were conducted with 102
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TEAM MEMBERS:
Ellen GiustiYale Peabody Museum of Natural History
RK&A was contracted by Save Ellis Island (SEI) to conduct a front end evaluation, funded by a National Endowment for the Humanities planning grant. The objective for the evaluation was to examine Ellis Island's visitors' overall responses to the exhibit concepts, themes, and interpretive approaches for SEI's planned interpretation of Ellis Island's hospital and other medical facilities located on Ellis Island. RK&A first participated in planning meetings with SEI and their team of consultants to explore ideas for interpreting the medical facilities of Ellis Island. Upon reviewing the
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Save Ellis Island
The summative evaluation of Yuungnaqpiallerput used two evaluation strategies--tracking and timing (T&T) and an open-ended questionnaire (CQ)--to discover how visitors used the exhibition and what they could immediately recall about it. The combined data from these methods produced a well-rounded set of evidence for the degree of success achieved by the exhibition. Yuungnaqpiallerput was designed to be engaging to both an Alaska Native American audience and non-natives. Of the 61 people in the CQ sample, 69% said that they were first-time visitors to the Anchorage Museum, and 75% had no
Beautiful Science: Ideas that Changed the World, a 2,500-square-foot permanent exhibition, contains more than 100 rare, important, and beautiful books and manuscripts from the Huntington's collections, along with artifacts and interactive experiences. The content focuses on the changing role of science through the centuries, with particular emphasis on some of the astonishing leaps in imagination made by scientists and the importance of written works in communicating those ideas. There were 52 exhibit elements in subject areas of Astronomy, Natural History, Medicine, and Light. Feedback on the
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TEAM MEMBERS:
Beverly SerrellThe Huntington Library, Art Collections, and Botanical Gardens
The Sports Legends Museum at Camden Yards approached Randi Korn & Associates, Inc. (RK&A) to conduct visitor research. This project was one of several the Museum engaged in to better understand its audience. Data were collected between May and July 2008 through 319 standardized questionnaires and 34 in-depth interviews with groups of visitors. While a "sports museum" is a focused type of museum, one major consideration was whether sports museum visitors are homogenous, prompting us to ask, what types of sports fan does the Sports Legends Museum at Camden Yards attract? To answer this, RK&A
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Sports Legends Museum at Camden Yards
Columbia University Materials Research Science and Engineering Center (MRSEC) and New York Hall of Science (NYHOS) partnered to create Research and Rolling Exhibits (RARE). The project's goal is to showcase current research in science and make it accessible to the general public. Five Wondercarts were created over three years, from 2005 through 2008, highlighting topical scientific research and its relevance to the museum's target audience. The carts were programmed to engage families in conversation, letting their interest determine the direction of activities. In this manner Wondercarts
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TEAM MEMBERS:
Ellen GiustiNew York Hall of ScienceKathleen Condon
Liberty Science Center (LSC) received National Science Foundation (NSF) funding to develop, install and evaluate a 12,800-square foot, two-story permanent exhibition about skyscrapers. Skyscraper! is meant to showcase the architectural design and engineering, physics, and urban-related environmental science of skyscrapers. The Institute for Learning Innovation (ILI), a Maryland-based research and evaluation organization that focuses on lifelong learning in informal or free-choice settings, was contracted to conduct the summative exhibition evaluation. The purpose of the summative evaluation
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TEAM MEMBERS:
Kerry BronnenkantLiberty Science CenterClaudia Figueiredo
The University of Pennsylvania Museum received a grant from the National Science Foundation to develop, install, and evaluate an exhibition on human evolution. The exhibition, entitled Surviving: The Body of Evidence, opened in May, 2008. It was produced and first exhibited in Philadelphia at the University of Pennsylvania Museum of Archeology and Anthropology and will travel to other venues across the United States. Surviving is a ground-breaking exhibition which looks at contemporary human beings in the context of their evolutionary history. Containing approximately 4,000 square feet of
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TEAM MEMBERS:
Minda BorunUniversity of Pennsylvania Museum of Archeology and Anthropology
This front-end evaluation study provided information about how potential visitors to the Dena'ina exhibition (scheduled to open at the Anchorage Museum in 2010) might think and feel about the exhibition's themes. Twenty interviews were conducted with a diverse group that included people with Dena'ina and other Native American cultures. The key findings were: There was a lot of diversity about what participants knew, or didn't know, about the Dena'ina, and how the Dena'ina culture was similar to others. People knew about the effects of contact on religion, education, and dress. Non-Natives (as
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County