In this paper, Pedro J.E. Casaleiro of the University of Leicester, Department of Museum Studies, discusses research that considers the investigation of evidence in mass media other than museums to help define a communications policy that bears the visitor in mind. In doing so, Casaleiro aims to broaden understanding about audiences' concerns with science, recognizing the presence of shared symbolic values created by both museums and traditional mass media. Casaleiro cites findings from studies of Portuguese newspapers and a natural history museum to support his claims.
The SOUNDPRINT Media Center is producing a series of radio documentaries entitled 'Science and Technology on SOUNDPRINT,' a set of related educational and outreach materials, and multimedia non-broadcast applications. The project will include 16 original science documentaries and 21 programs repackaged as special broadcasts distributed to over 200 public radio stations in the United States, reaching over 750,000 listeners, and ten countries around the world. The programs also will be distributed on Internet Talk Radio. The 16 new Programs will be grouped around three themes: 'The Butterfly Effect' which will bring large scientific concepts describing global change to a more human level, 'Technology and Culture' which will consider the implications of technology, and 'The Consequences of Science' which will look at the broad implications of scientific research. The Executive Producer for the project is Moira Rankin. Neenah Ellis will serve as Senior Producer and will work directly with independent producers in story and script development. The Science Editors will be Ann Finkbeiner, a freelance science writer, and Barbara Culliton, Deputy Editor of 'Nature.'
SOUNDPRINT is requesting $901,273 over 16 months to produce a series of radio documentaries entitled Making Connections: SOUNDPRINT Explores Science and Technology, related educational outreach materials, multimedia non-broadcast applications, and an aggressive distribution plan. Sixteen half-hour original science documentaries, distributed through national Public radio will address three broad areas of science and technology. These include: the limitations and possibilities of scientific achievement; the requirements of sustainability (surviving); and the explanation science offers for human behavior. An additional 21 programs will be repackaged as special broadcasts to be distributed to over 200 public radio stations. Target audiences include middle school and secondary school students, and adults.
Georgia Public Television is producing and evaluating one pilot program and accompanying ancillary material for a series of 30-minute television quiz shows for 8 to 10 year olds. The series would be designed to entertain a home audience while educating them about issues and facts relating to nature and the environment. The primary goals of the project are to increase knowledge about the world around us, to develop a concern for the conservation of wildlife and wild places, and to encourage critical and creative thinking skills in relation to the environment. The television programs and the formal and informal ancillary materials and activities will engage viewers in use and development of science process skills: observation, classification, measurement, prediction, inference, identification and manipulation of variables, interpretation of data, formulation of models, experimentation, construction of hypotheses, and drawing conclusions. The project is being developed in collaboration with the Zoo Atlanta, whose staff will have responsibility for content development, and with educational advisors who will help assure that age- and developmentally-appropriate skills are exercised and the topics have the maximum relevance to elementary and middle school science. The senior producers would be Carol Fisk, a producer with Georgia Public Television and previously a news producer and correspondent in Great Britain and with the BBC in Washington, and Nancy Lebens, a Georgia Public Television staff producer. Cindy Horton, a zoo education program coordinator with Zoo Atlanta, will be the host.
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
LIVING ON EARTH is a new weekly National Public Radio newsmagazine about the people and politics of environmental change. It goes beyond the ecological segments on NPR's ALL THINGS CONSIDERED and MORNING EDITION to meet the growing demand for consistent, high quality, balanced and in-depth coverage of the environment, and scientific discoveries and advancements relevant to the rapidly changing ecology of our planet. Audience research consistently shows that information about the environment is a priority to a broad majority of public radio listeners, and these listeners are twice as likely as all adults to take personal and political action in relation to environmental concerns. With the premiere of Living On Earth in April 1991, public radio in the U.S. began serving its national audience with its first journalistically strong environmental show, Living On Earth. Each week's edition of Living On Earth begins with a one minute billboard, followed by a five minute newscast summarizing national and world ecological and scientific developments. The newscast includes modular breaks so that stations can insert two minutes of local environmental news. The balance of each program is devoted to a theme, with produced reports followed by a five minute newscast summarizing national and world ecological and scientific developments. The newscast includes modular breaks so that stations can insert two minutes of local environmental news. The balance of each program is devoted to a theme, with produced reports followed by interviews, commentaries, and occasional humor. From time to time the show is devoted to a full-length documentary or debate special. Standards of thoroughness, fairness, and excellence result in shows that stimulate as well as inform. Distributed by National Public Radio, the program is available to more than 400 NPR stations in the U.S. Already 160 of those stations have signed up to air the program. Many environmental issues -- sustainable energy, population, biological degradation, sustainable economic development and pollution, for example -- are of global concern and cut across political, racial and cultural boundaries. Material and information for Living On Earth is obtained from diverse producers and will be exchanged with public radio services around the world.
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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Roberto SalazarGilbert SanchezRobert Russell
The program producers at the World Media Foundation seek $550,000 over three years to produce and present to listeners vital stories about scientific inquiry and technological developments related to environmental change. These presentations, entitled Living on Earth, are broadcast weekly on more that 240 National Public Radio member stations in the United States. The producer intends to develop the program into a one-hour format from the current 30 minute broadcast. Audience participation will be encouraged through call-in question and answer sessions about science and ecology.
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
The Challenger Center for Space Science Education located in Alexandria, Virginia, a nonprofit organization with a mission to increase the number of youth interested in science and space, is requesting $303,170 over two years from the National Science Foundation (NSF) to develop a new scenario for its Challenger Learning Centers. Located in science centers. museums and schools around the country. Learning Centers house equipment and educational programming for hands-on training during a simulated mission. Scenarios use mathematics, science and problem-solving skills to provide participants with simulated experiences of working in a space laboratory and a "Mission control" laboratory. Challenger Center requests assistance and partnership from NSF to develop, field test, implement and evaluate a new scenario on the environment, "Mission to Planet Earth" scenario. This project will involve collaboration of expert scientists, educators, Challenger staff, and science museum professionals. Annually more than 180,000 students and between 10,000 and 15,000 adults will participate in the scenario at Learning Centers, using space as a format for learning about environmental issues. Challenger is working on the preliminary planning stage between June and December 1991. Two years of funding are requested from NSF beginning in January 1992.
Three successful marine science curricula and teacher training packages, For Sea, Mare, and Living in Water, developed by the Marine Science Center, the Lawrence Hall of Science, and the National Aquarium in Baltimore, will be refined and enhanced in preparation for the production of two, multimedia compact discs (CD ROM). Advances in CD ROM technology coupled with increasing accessibility to the technology, make the compact disc an effective tool for curriculum development, utilization, and distribution. The compact disc will contain all text and graphic images from the three curricular projects; and, a comprehensive indexing system allowing materials to be utilized in a variety of manners, including thematically and topically, to effect curriculum integration. Training will be provided to an existing cadre of teacher trainers to maximize the implementation of the new curriculum and CD ROM disc.