This paper presents an overview of methodology and findings from research that aimed to demonstrate, describe, and discuss actual cases of audience research conducted by museums with living collections (i.e. botanical gardens, arboreta, zoological parks, and aquaria). This research analyzes these museums' rationales for conducting evaluation studies, their chosen methods of implementation, the advantages and disadvantages of the chosen methods, and the consequences of the resulting data. The cumulative results of this research serve as a guide for professionals responsible for the operation of
This paper outlines the methodology and findings of a front-end evaluation conducted by staff at the Science Museum at the National Autonomous University of Mexico in preparation of opening a new Biodiversity Hall. Researchers surveyed junior high teachers and students to better understand this audience's attitudes about the environment, evolution, taxonomy, biodiversity, etc. as well as their general knowledge of these topics.
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TEAM MEMBERS:
Silvia E. ZamoraSusana Lopez de LaraAdriana Bravo
This paper discusses a collaboration between the Brooklyn Children's Museum and Brooklyn Botanic Garden on a series of educational programs and exhibits entitled "Breaking Ground." Developers aimed to create programs to teach basic science principles related to botany, ethnobotany, and urban ecology, promote urban children's understanding of the importance of plants to humans, biologically and culturally, and foster positive environmental ethics in children 6 to 12 years of age. Findings from a research study to support the development of these programs are briefly outlined in this paper.
In this paper, interpretive consultant Theresa Southam describes the process of developing a Local Advisory Committee, made up of representatives of the supporting agencies and visitors to three small interpretive centers adjoining freshwater fish hatcheries in British Columbia. Southam warns of the pitfalls and rejoices in the benefits of meaningful participation.
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TEAM MEMBERS:
Theresa SouthamVisitor Studies Association
The Brooklyn Children's Museum and the Brooklyn Botanic Garden aim to cooperatively and cost-effectively develop, evaluate, and produce three permanent exhibits (2600 sf at BCM, 1200 sf at BBG, and a 3600 sf outdoor Discovery Garden at BBG) and two copies of an 800 sf traveling exhibit in a project called Breaking Ground: Plants and People. When complete in 1996, these exhibits will teach 1.5 million annual public visitors about basics in botany, ethnobotany, and urban to ecology, promote an understanding of plants' importance to human life, and foster positive environmental ethics among children 6-12 years old. This project is important because collaboration with professional botanists will teach a leading children's museum how to effectively present in-depth science content, and allow a major public garden to experiment with interactive exhibits in a natural setting. Joint promotions using NSF-funded program materials will encourage children in culturally and economically diverse areas around New York City to return again and again to two important community resources for informal science education. This strategy will reinforce learning and promote lifelong appreciation for experiential exhibits in botanical gardens and for a meaningful depth of science in children's museums.
The Milwaukee Public Museum will develop two test stations: A Wetland/Wood Station and a Mobile Testing Station that will be used to evaluation how hands-on activities that incorporate scientific tools and methods can be applied to supplement the educational experience of traditional natural history museum dioramas. As a result of the MPM's work, visitors will become engaged in a "field experience" by means of techniques to encourage observing, recording of data, and hypothesizing using tools that a scientists might use to study the natural environment such as a hand lens, radio telemetry receiver, scales, rulers, and/or calipers. Visitors will also have the opportunity to investigate further in the "lab". Here visitors will use such tools as a computer, microscope, measuring grid, and they will be encouraged to experiment, infer, predict, and classify. The intent is to have the visitor discover how scientific information is used to support decisions in every day life. The development of these stations will be accompanied by considerable formative and summative evaluation studies. The results will be disseminated in order that other natural history museums with dioramas may replicate these ideas in order that visitors might move beyond the primary "animal identification" phase in their examination and enjoyment of dioramas.
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TEAM MEMBERS:
William HackbarthW. Carl TaylorJames KellyAllen YoungMary Korenic
resourceprojectProfessional Development, Conferences, and Networks
The Museum of Life and Science will use this planning grant to bring together zoo, botanical garden, and science center professionals to a) assess the feasibility of an "interactive zoo," b) identify animals species that exhibit behaviors in a zoo environment that provide natural opportunities for related interactive exhibits, and c) generate a White Paper reviewing relevant exhibits in zoos and science centers and proposing design criteria for the interactive exhibits. The planning activities include: the development of a "White Paper" that will include a review of key research findings in developmental psychology and visitor behavior as they apply to playgrounds, zoos, and interactive exhibit environments, an overview of relevant exhibit techniques and technologies, and case studies of existing exhibits; a 2-day meeting to discuss the issues; and travel to exemplary museums, zoos, aquaria, and botanical gardens. These results will be used in the development of interactive exhibits in an outdoor setting included in the museum's Master Plan 2000. They have proposed the analogy of a field research station in their approach to learning in an outdoor setting. They envision three thematic "field stations": "Down to Earth," "Watery Worlds," and "Catch the Wind." The specific exhibit plans will be finalized after the completion of the planning grant. Although the Museum of Life and Science will be the primary beneficiary of this planning activity, the background information gathered, the issues discussed, and the critical appraisals will be relevant to other museums with and interested in developing exhibits in an out-of-door setting. The results will be broadly disseminated by means of publications and presentations at professional meetings.
The Great Lakes Museum of Science, Environment, and Technology will develop a 10,000 sq. ft. exhibit focusing on The Great Lakes Environment. Addressing the core mission of the museum, the exhibit will promote understanding about "the interdependence of scientific, environmental, and technological activities in the Great Lakes Region." The exhibit will focus on the Great Lakes as an ecosystem. By means of interactive activities, visitors will learn how this ecosystem was formed, the web of life it supports, the stresses it receives, and the efforts to restore its health. The Great Lakes Museum is a new 165,000 sq. ft. facility located in downtown Cleveland on the Lake Erie Shore and is scheduled to open in 1996. The exhibit area will cover 50,000 sq. ft. and will be fully accessible. An entire floor will be dedicated to the Great Lakes Environment. Complementary educational programs will consist of the following: take home activity guides to encourage the discovery and exploration of ecosystems in backyards or neighborhoods, pre and post visit activities for school groups, and teacher enhancement activities. Museum staff are participating in the planning process for the Urban Systemic Initiative of Cleveland and activiites and content of exhibits will be developed to complement the curriculum. The museum will develop a menu of activities and databases for electronic networking with homes and schools. They will have video conferencing capabilities to connect the museum with classrooms.
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TEAM MEMBERS:
Richard CoyneTimothy LargePauline Fong
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.
The Pratt Museum, a natural history museum in Southcentral Alaska, proposes to bring before the public an exhibition on oil pollution. Using the historic disaster of the March 1989 grounding of the Exxon Valdez, the museum presents a dramatic, grassroots story of the desperate struggle to protect the environment and preserve traditional lifestyles. The exhibit's purpose is to increase public awareness of national and global issues pertaining to the development, transportation, and use of petroleum. The 1,500 square foot presentation shows what an oil spill is like through photographs, maps, graphics, and three- dimensional participatory elements. The exhibit is scheduled to open at the Smithsonian's Museum of Natural History in early 1991, beginning a three-year tour of 12 museums that will reach between 1.5 and 2 million viewers. The NSF contribution will support the circulation of the exhibit and the development of interactive components to enhance both the permanent and traveling presentations. Computerized graphic displays and an educational chest of learning tools will enhance the basic exhibit through multi- sensory activities designed for hands-on gallery use, increasing accessibility for children and disabled visitors. This cooperative project invloves private foundations, individuals, the Environmental Protection Agency, U.S. Fish and Wildlife Service, and Alaska Department of Fish and Game.
The Science Museum of Connecticut (SMC) proposes a three- year exhibit project called The State of the Environment. This cost-effective project will serve over 500,000 citizens a year by producing two permanent exhibits - 2400 sf for SMC and 400 sf for SMD's Roaring Brook Nature Center -- and eight traveling exhibits for use primarily in connecticut's Priority schools. These innovative exhibits use highly accurate sculptural relief maps which are animated by laser graphics and responsive to visitor inquiries through a research-calibre database containing vast information on Connecticut's environment. Thorough evaluation will help SMC design visitor experiences that make map-database interaction attractive, easy to use and understand, and educationally satisfying. State accredited teacher workshops will give educators a firm grasp of database capabilities prior to its use in the traveling exhibits for schools. Traveling exhibits will support goals in Connecticut's NSF-funded Statewide Initiative. Teacher's Guides will facilitate in-dept investigations for high school science lessons. These exhibits will provide hands- on experiences with professional tools for environmental research, show how environmental maps are made, teach basic principles of environmental science, and provide-in-depth information about the ecology of an entire state.
The North Carolina State Museum of Natural Sciences requests $544,390 for the design and implementation of Freshwater Westlands: Habitats of Beauty and Function. This project consists of two main components: a 2,800 sq. ft. exhibit and related education program. The exhibit will communicate ecological principles and provide visitors of all ages with an appreciation of the diversity and beauty of freshwater wetlands habitats. The exhibit is comprised of three main areas: an introductory theater, an immersion diorama, and an interactive hall. Exhibits are designed to present many aspects of freshwater wetland habitats, including hydrology, dendrochronology, organism structure, and function, life- cycle, ecological research, and environmental policy. Through interactive exhibits on scientific concepts, visitors will gain an appreciation of both a particular habitat and the process of science and its application to their lives. The major objectives of the education program are to help teachers of grades 4-8 to bring the study of freshwater wetlands into their classrooms and to employ experientially oriented pedagogy. The project will offer a teacher resource guide, prepared in collaboration with state science curriculum staff, a satellite workshop for teachers, a freshwater wetlands edition of Wildlife in North Carolina, a statewide publication prepared in collaboration with the NC Wildlife Resources Commission, and a classroom program in the museum.