This exhibition was created to attract and appeal to families with children based on a major strategic planning effort targeting a specific audience. Summative evaluation was commissioned to reflect on the original goals for the exhibition as well as to inform future decisions regarding institutional and exhibition planning for family audiences. Several complementary research methods were used to address a variety of questions about family experiences in Splash Zone: two methods of exit interviews (281 family interviews where parents were asked most of the questions, and 55 interviews with
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TEAM MEMBERS:
Jeff HaywardMonterey Bay AquariumJolene Hart
In 2006 the Exhibits department conducted a summative evaluation of Ocean's Edge, the aquarium's original and permanent galleries. From 2002-2005 the original galleries underwent a renovation to bring the original exhibits and interpretation up-to-date and to add additional exhibits. This area covers approximately 10,000 square feet. Ocean's Edge is a dramatic transformation of the aquarium's original exhibit galleries. Rockwork and wharf pilings and touchable models transform galleries into the habitats they represent. Visitors can walk under a crashing wave or delve into multimedia exhibits
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TEAM MEMBERS:
Steven YalowitzJenny Sayre RambergJaci Tomulonis
During 2007, the Exhibits Department conducted a summative evaluation of Wild About Otters to document visitors' interest in and their responses to this temporary exhibition. This study was conducted in three parts to examine visitors' behaviors and responses to aspects of the exhibition, including conservation content, emotional reactions and bilingual graphic panels. Research questions 1. How are visitors using the exhibition? Which exhibits are they attending to and for how long? 2. What did visitors think Wild About Otters was about? 3. What conservation content did visitors remember
The Natural History Museum of Los Angeles County (NHMLAC) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a hybrid evaluation that was both front-end evaluation and formative evaluation. NHMLAC created a full-size prototype of a portion of Nature Lab, an exhibition that prompts visitors to think about LA's urban nature and their connection to it, while highlighting the main idea that LA is a biodiversity hotspot. The prototype was installed in the space where the completed exhibition will live, and the evaluation explored visitors' responses to the proposed exhibition content and
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This evaluation report summarizes the extent to which the Aquarium accomplished these goals over the 3-year project period. The five project components and their key associated evaluation findings follow. 1. Classroom-based activities
The purpose of the Handbook is to inform the co-creation of a new wave of iSaveSpecies interactives designed to deepen engagement in science and conservation at zoos, aquariums, and other living-exhibit institutions. The Handbook allows participating institutions to easily collect visitor data, to better understand how visitors currently engage at exhibits, and to apply visitor data to the development of iSaveSpecies inquiry and action tools. We describe some common methods of data collection including: timing and tracking of visitors, prototyping exhibit mock-ups, and language testing using
CEG (formerly Veridian inSight, LLC) performed a formative study, including six focus groups, in October 2009 on behalf of WGBH. The focus groups took place in Boston, MA, Nashville, TN, and Phoenix, AZ. In each city, we conducted two focus groups. We divided the groups with respect to age (e.g., 6-7 year olds were recruited for one group in each city, 8-9 year olds were recruited for the second focus group in each city). A total of 41 children participated in the study. The goal of the formative study was to gather kids' feedback on the animated LOOP Six-Minute Sample. The focus group
The Sam Noble Museum contracted Randi Korn & Associates, Inc. (RK&A) to evaluate their Whitten-Newman ExplorOlogy Program. The program offers hands-on, immersive experiences in scientific field research to classroom teachers and middle and high school students. The evaluation study explored how participants experienced the program and how their sense of self and identity was affected during the year following the program's completion. How did we approach this study? The Whitten-Newman ExplorOlogy Program offers an in-depth program experience to a select number of teachers and students. We
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Sam Noble Oklahoma Museum of Natural History
In 2009, Insight Evaluation Services conducted a summative evaluation of Junior Zoo Crew (JZC), a summer service program at the Maryland Zoo in Baltimore (MZB) for teens ages 14 through 17. The goal of the evaluation was to assess the long-term impact of the JZC Program on its past participants in four main areas: 1. How and why participants are attracted to the Program and what support they get from their parents. 2. The extent to which the Program meets participants' expectations, as well as offers a satisfactory volunteer experience that also increases their appreciation for the value of
The Lost Ladybug Project is a citizen science project which, since its inception in 2008, has received contributions of over 13,000 images of ladybug specimens from citizen scientists in North America. Audiences impacted included adult participants (without children), families, and youth (5-12 years old) participating within classrooms or out-of-school groups. Summative evaluation, conducted in 2011, was guided by the following questions: -To what extent has the program achieved its intended science learning impacts? -How are learning outcomes different for different types of participants?
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TEAM MEMBERS:
Jessica SicklerTammy Messick CherryCornell University
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. One aspect of the evaluation was to assess the collaborative process within each of the five partner sites, across the project as a whole, and with project leadership to determine the strengths and challenges of