This paper discusses the whole evaluation process and draws from a new communications evaluation program which covers live communication programs as well as exhibitions at Parks Canada, Quebec Region. This paper address the client's role and the evaluator's conduct: addressing a request, choosing a consultant, giving support, and applying results.
In this paper, researchers from Colorado State University (CSU) discuss rising concern of public land managers, ranchers, and the general public about public lands grazing and the conflicts that arise between industry and recreation-seeking citizens. The authors present findings from a research project conducted under a cooperative agreement between the College of Natural Resources at CSU, the Grand Mesa/Uncompaghre National Forest, and the Rocky Mountain Forest Experiment Station. The first phase of this research was a visitor perception study conducted on the Big Cimarron Allotment in
SOUNDPRINT, the weekly half-hour nationally broadcast public radio documentary series, proposes a 16-program SOUNDPRINT SCIENCE SERIES comprising four thematic components of four programs each, which explore and examine current issues and ideas in the areas of 1) Biodiversity and Species Management; 2) Invasions: The Predator and the Prey; 3) Cultural Geography; and 4) The Meanings of Science. The series offers listeners a variety of experiences illustrative of the breadth of what is defined as science. Scientific thought and method are presented through a humanistic storytelling approach that capitalizes on the imaginative quality of sound to immerse listeners in the exploration of phenomena. Each documentary explores a single subject, placing it in a meaningful context, and taking listeners beyond the surface of simple fact reporting. Programs translate complex scientific ideas into accessible, memorable stories that increase awareness and understanding of science for a broad population (SOUNDPRINT REACHES OVER 250,000 LISTENERS EACH WEEK). The SOUNDPRINT SCIENCE SERIES will be broad cast as a series of quarterly, month-long specials, with promotional, education and community outreach materials provided to stations. Post- broadcast application of the programs includes development of teacher guide packets targeted to the middle school level and repacking of programs for educational purposes in multi-media and interactive settings. Cassette copies of programs are shared by listeners in professional, educational, and informal settings. Major scientific disciplines involved include: biology, environmental sciences, geography, life sciences, mathematics and physics. The Proposed SOUNDPRINT SCIENCES SERIES is submitted to the National Science Foundation Informal Science Education Program. Programs in the series are geared to a broad, general audience, elementary through adult populations.
The Milwaukee Public Museum will develop two test stations: A Wetland/Wood Station and a Mobile Testing Station that will be used to evaluation how hands-on activities that incorporate scientific tools and methods can be applied to supplement the educational experience of traditional natural history museum dioramas. As a result of the MPM's work, visitors will become engaged in a "field experience" by means of techniques to encourage observing, recording of data, and hypothesizing using tools that a scientists might use to study the natural environment such as a hand lens, radio telemetry receiver, scales, rulers, and/or calipers. Visitors will also have the opportunity to investigate further in the "lab". Here visitors will use such tools as a computer, microscope, measuring grid, and they will be encouraged to experiment, infer, predict, and classify. The intent is to have the visitor discover how scientific information is used to support decisions in every day life. The development of these stations will be accompanied by considerable formative and summative evaluation studies. The results will be disseminated in order that other natural history museums with dioramas may replicate these ideas in order that visitors might move beyond the primary "animal identification" phase in their examination and enjoyment of dioramas.
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TEAM MEMBERS:
William HackbarthW. Carl TaylorJames KellyAllen YoungMary Korenic
resourceprojectProfessional Development, Conferences, and Networks
The Museum of Life and Science will use this planning grant to bring together zoo, botanical garden, and science center professionals to a) assess the feasibility of an "interactive zoo," b) identify animals species that exhibit behaviors in a zoo environment that provide natural opportunities for related interactive exhibits, and c) generate a White Paper reviewing relevant exhibits in zoos and science centers and proposing design criteria for the interactive exhibits. The planning activities include: the development of a "White Paper" that will include a review of key research findings in developmental psychology and visitor behavior as they apply to playgrounds, zoos, and interactive exhibit environments, an overview of relevant exhibit techniques and technologies, and case studies of existing exhibits; a 2-day meeting to discuss the issues; and travel to exemplary museums, zoos, aquaria, and botanical gardens. These results will be used in the development of interactive exhibits in an outdoor setting included in the museum's Master Plan 2000. They have proposed the analogy of a field research station in their approach to learning in an outdoor setting. They envision three thematic "field stations": "Down to Earth," "Watery Worlds," and "Catch the Wind." The specific exhibit plans will be finalized after the completion of the planning grant. Although the Museum of Life and Science will be the primary beneficiary of this planning activity, the background information gathered, the issues discussed, and the critical appraisals will be relevant to other museums with and interested in developing exhibits in an out-of-door setting. The results will be broadly disseminated by means of publications and presentations at professional meetings.
The Great Lakes Museum of Science, Environment, and Technology will develop a 10,000 sq. ft. exhibit focusing on The Great Lakes Environment. Addressing the core mission of the museum, the exhibit will promote understanding about "the interdependence of scientific, environmental, and technological activities in the Great Lakes Region." The exhibit will focus on the Great Lakes as an ecosystem. By means of interactive activities, visitors will learn how this ecosystem was formed, the web of life it supports, the stresses it receives, and the efforts to restore its health. The Great Lakes Museum is a new 165,000 sq. ft. facility located in downtown Cleveland on the Lake Erie Shore and is scheduled to open in 1996. The exhibit area will cover 50,000 sq. ft. and will be fully accessible. An entire floor will be dedicated to the Great Lakes Environment. Complementary educational programs will consist of the following: take home activity guides to encourage the discovery and exploration of ecosystems in backyards or neighborhoods, pre and post visit activities for school groups, and teacher enhancement activities. Museum staff are participating in the planning process for the Urban Systemic Initiative of Cleveland and activiites and content of exhibits will be developed to complement the curriculum. The museum will develop a menu of activities and databases for electronic networking with homes and schools. They will have video conferencing capabilities to connect the museum with classrooms.
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TEAM MEMBERS:
Richard CoyneTimothy LargePauline Fong
The Science Museum of Connecticut (SMC) proposes a three- year exhibit project called The State of the Environment. This cost-effective project will serve over 500,000 citizens a year by producing two permanent exhibits - 2400 sf for SMC and 400 sf for SMD's Roaring Brook Nature Center -- and eight traveling exhibits for use primarily in connecticut's Priority schools. These innovative exhibits use highly accurate sculptural relief maps which are animated by laser graphics and responsive to visitor inquiries through a research-calibre database containing vast information on Connecticut's environment. Thorough evaluation will help SMC design visitor experiences that make map-database interaction attractive, easy to use and understand, and educationally satisfying. State accredited teacher workshops will give educators a firm grasp of database capabilities prior to its use in the traveling exhibits for schools. Traveling exhibits will support goals in Connecticut's NSF-funded Statewide Initiative. Teacher's Guides will facilitate in-dept investigations for high school science lessons. These exhibits will provide hands- on experiences with professional tools for environmental research, show how environmental maps are made, teach basic principles of environmental science, and provide-in-depth information about the ecology of an entire state.
WGBH/Boston in association with the Chedd-Angier Production plan the production of a series of five one hour public television programs on the environmental history of North America, "A Continent Transformed". Each of the programs will emphasize a key process which has shaped American environmental history: biological invasion, drawing boundaries, linking transportation and market systems, projecting ideals onto the landscape, and increasing the pace and complexity of systematic change. The principal author of the series and its on camera host will be William Cronin, a leading ecological historian. The series will be assisted by a prestigious Advisory Board, educational materials will be developed for series classrom use, and 8 million viewers should see each episode when the series airs in the Fall of 1992. NSF support will represent approximately 10% of the project total.
The museum of Science proposes to travel a 3,000 square foot exhibit entitled "Bogs". The exhibit will introduce a poorly understood habitat, acidic wetlands, in an interdisciplinary way. the peculiar physical features of bogs has led to a popular view of them as fearful and unhealthy places. This view has led in turn, to their destruction. To show the value of bogs, the exhibit will display their unique natural history. In addition, the exhibit will explore the relationship between people and bogs in modern and pre-historic times. in Europe and in North America. The exhibit will debut at the Museum of Science, and then tour to other museums in North America.
The program producers at the World Media Foundation seek $550,000 over three years to produce and present to listeners vital stories about scientific inquiry and technological developments related to environmental change. These presentations, entitled Living on Earth, are broadcast weekly on more that 240 National Public Radio member stations in the United States. The producer intends to develop the program into a one-hour format from the current 30 minute broadcast. Audience participation will be encouraged through call-in question and answer sessions about science and ecology.
The California Academy of Sciences produces a science news radio feature "EARTHNEWS" which has aired daily on twelve radio stations in California for nine years. "EARTHNEWS" is a background to regular news and provides in-depth interpretation of science and environmental events to assist the public in understanding what they hear or read. In response to a very large volume of mail from listeners, a quarterly newsletter was created four years ago to announce program schedules, enhance the information presented on the radio, and offer scientists and teachers a written forum for sharing ideas. Positive response from the listening audience suggests that this feature has tremendous potential for reaching a broad national audience. The Columbia Broadcasting System has agreed to air three 60-second "EARTHNEWS" features each week and to distribute these features nationwide via satellite. A total of 156 features will be produced annually, each reaching an estimated national audience of twelve to fifteen million people. The California Academy of Sciences is requesting funding for program research and production to develop this national radio program and to continue production of the newsletter.
The American Museum of Natural History and the Environmental Defense Fund will produce a major exhibition on global warming. The prospect of global warming is viewed by many with increasing attention and concern, but conflicting reports have resulted in public confusion about predictions of climate change. Thus, a need exists for education on this timely subject, particularly in the direct and vivid way that only an exhibition provides. Wide-spread awareness of the significance of potential climate change will lead to making informed decisions and taking necessary actions regarding this complex and serious problem. Visitors will learn about the forces that drive climate change, the sources and properties of greenhouse gases, how scientists study climate, and debates on the accuracy of global warming predictions. The exhibition will also focus on potential environmental, social, and economic consequences of global warming and what choices individuals and nations can make to reduce emissions of greenhouse gases. Visitors will be able to explore these topics in depth and integrate the information with personal experience. The exhibition will present scientific data objectively, clearly distinguishing between what is known and what is predicted. The American Museum and EDF will produce scientific symposia, educational programs, and publications for greater outreach to general visitors, schools and the media. Consultants will monitor and evaluate the content and design, from planning through fabrication and display, to ensure the educational effectiveness of the exhibition.