The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
"Birds in the Hood" or "Aves del Barrio" builds on the Cornell Laboratory of Ornithology's (CLO) successful Project Pigeon Watch, and will result in the creation of a web-based citizen science program for urban residents. The primary target audience is urban youth, with an emphasis on those participating in programs at science centers and educational organizations in Philadelphia, Tampa, Milwaukee, Los Angeles, Chicago and New York. Participants will develop science process skills, improve their understanding of scientific processes and design research projects while collecting, submitting and retrieving data on birds found in urban habitats. The three project options include a.) mapping of pigeon and dove habitats and sightings, b.) identifying and counting gulls and c.) recording habitat and bird count data for birds in the local community. Birds in the Hood will support CLO's Urban Bird Studies initiative by contributing data on population, community and landscape level effects on birds. Support materials are web-based, bilingual and include downloadable instructions, tally sheets, exercises and results. The website will also include a web-based magazine with project results and participant contributions. A training video and full color identification posters will also be produced. The program will be piloted at five sites in year one, and then field-tested at 13 sites in year two. Regional dissemination and training will occur in year three. It is anticipated that 5,000 urban bird study groups will be in place by the end of the funding period, representing nearly 50,000 individuals.
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TEAM MEMBERS:
Rick BonneyJohn FitzpatrickMelinda LaBranche
This exhibition was created to attract and appeal to families with children based on a major strategic planning effort targeting a specific audience. Summative evaluation was commissioned to reflect on the original goals for the exhibition as well as to inform future decisions regarding institutional and exhibition planning for family audiences. Several complementary research methods were used to address a variety of questions about family experiences in Splash Zone: two methods of exit interviews (281 family interviews where parents were asked most of the questions, and 55 interviews with
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TEAM MEMBERS:
Jeff HaywardMonterey Bay AquariumJolene Hart
Underground Adventure opened at The Field Museum in March 1999. Covering 15,000 square feet, it continues to be a major draw in the museum. Determining the extent to which the exhibition is achieving its original goals and assessing the nature of its visitor experience will help us plan for future modifications. The Field Museum asked Selinda Research Associates (SRA) to plan, set up, and conduct such a final summative/remedial evaluation. We collected data from November 1999 through June 2000 using a naturalistic methodology and qualitative methods. A qualitative approach to visitor research
The Outdoor Exploratorium Project is a five-year project, funded by the National Science Foundation (NSF0104478), that aims to encourage and support visitors in noticing the subtleties of the outdoor environment. The study described here is one in a set of evaluation studies conducted for this project. It is a first look at what and how visitors notice in the area immediately outside the Exploratorium at the Palace of Fine Arts. In particular, we look at visitors' experiences with a noticing toolkit, a set of simple tools we gave visitors to encourage them to explore the outdoors. The study 1)
A $50,000 Planning Grant will be awarded to the American Association for the Advancement of Science (AAAS) to develop an environmental science education program that targets adult learners in literacy programs. The planning grant will support a survey of literacy agencies, a pilot program and a focus group evaluation. AAAS will first survey literacy programs across the U.S. to assess the need for science related programming. Using the results, they will then modify and pilot previously developed environmental science activities at the Learning Bank in Baltimore, a community literacy center. Participants will then take part in focus groups to determine the effectiveness of the materials used. The overall goal is to develop a program model that can be disseminated at literacy centers throughout the country.
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents findings from a comprehensive summative evaluation conducted by Randi Korn & Associates, Inc. (RK&A), of Exploring Life on Earth, a National Science Foundation funded exhibition developed by the Milwaukee Public Museum (MPM). The evaluation documents the effectiveness of the exhibition and provides recommendations for remediation. Data were collected from May to August 2002 and include in-depth interviews, group discussions, timing and tracking observations, self-reported path identifications, and focused observations and interviews.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Milwaukee Public Museum
JOURNEY TO PLANET EARTH is a new television science series and outreach initiative from Emmy award- winning producers Marilyn and Hal Weiner. With a comprehensive informal and formal education program designed by the Chicago Academy of Sciences, the project will educate and motivate millions of people about the most important health and environmental issues of the 21st century. Against a backdrop of scientific findings illustrating the complexity and fragility of the Earth's natural systems, the series will provide a much needed perspective to help students and the general public understand and cope with the difficulties of developing a global agenda that addresses the health and environmental concerns of the next millennium. JOURNEY TO PLANET EARTH's outreach initiative targets middle-school aged youth in a variety of informal and formal educational contexts, including ten of the country's leading science museums. It is supported by a comprehensive evaluation program and strategic outreach partnerships with organizations such as the North American Association for Environmental Education, the Geological Survey, the International Food Policy Research Institute, the National 4-H, the Department of Agriculture's Classroom Program, the GLOBE Program and AAAS.