Rockman et al evaluated BURN: An Energy Journal, an NSF-funded radio series about the energy issues that impact our communities. Evaluation activities consisted of formative and summative focus groups, web usability studies, interviews with listeners, and surveys.
This research and development project would inform and engage audiences (especially middle school age girls) about the fundamental research under investigation at the Large Hadron Collider (LHC) at CERN in Geneva, Switzerland. A research plan and summative evaluation will fill a gap in what is known about the public's perception and understanding of the LHC/particle physics and include studies on girl's interest and engagement. Deliverables include a 40 minute giant screen film (3D/2D), full dome planetarium film, an interactive theater lobby exhibit, website, mobile app, materials and professional development workshops for educators. The giant screen film will use scientific visualizations and artistic interpretation to reveal compelling scientific stories recreating conditions following the Big Bang and the discovery in 2012 of the Higgs boson. CERN is providing unprecedented access to the collider and particle detectors including filming inside the 17 mile long underground tunnel while it is closed for upgrades in 2013-2014. There are 8 partner science museums (7 with planetariums) that will show the film/exhibit and serve as sites for research, evaluation, and outreach to underserved audiences ( Adventure Science Center, Carnegie Science Center, The Franklin Institute, Liberty Science Center, OMSI, Orlando Science Center, the Smithsonian, and the St. Louis Science Center). Additional distribution/marketing channels include giant screen theaters, planetariums, DVD, and social social media. Launch is targeted for 2016. Learning outcomes will focus on increasing awareness and interest in the LHC and increasing young people's engagement and excitement about the nature of scientific discovery. The research on girl's engagement and interest in physics will fill a gap in field. The project deliverables are projected to reach large audiences through national distribution of the giant screen film, the planetarium show, the exhibit, 3D/2D Blu Ray and DVDs, and access on computers, tablets, and other mobile devices.
In 2012, Concord Evaluation Group (CEG) conducted an evaluation of the impact of Peep and the Big Wide World (Peep) resources on Spanish-speaking families with preschool-aged children. The three-pronged evaluation included a National Family Study in which 112 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who did not use the Peep resources. It also included an In-Depth Family Study -- an experiment conducted in the metro Boston area in which 36 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who
In recent years academic, engineering, business, and other fields, have launched major research and development efforts into the study and application of nanoscale science, engineering, and technology. In spite of all these efforts and the investment of millions of dollars, the general public has had little access to research findings and knowledge about the application of nanoscience and technology. Several studies have been conducted to assess public knowledge and understanding; they show that a large percentage of the public is not aware of this emerging field (as compared with other fields
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TEAM MEMBERS:
Dawn RoblesTwin Cities Public TelevisionJen HelmsMichelle Phillips
In 2008, Goodman Research Group, Inc. (GRG) conducted summative evaluation of Absolute Zero, a collaborative effort of the University of Oregon's Cryogenic Helium Turbulence Laboratory and Twin Cities Public Television. The films were produced by Meridian/Windfall Productions, Washington DC, and/Windfall Films in London, UK. Outreach was spearheaded by Devillier Communications, Inc. The Absolute Zero project was centered on a two-part documentary about low-temperature physics, which aired on PBS/NOVA in early January 2008, as well as an outreach campaign, which included approximately 20
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Irene GoodmanUniversity of OregonLaura HousemanMarianne McPherson
SoundVision Productions is developing and distributing a series of ten, hour-long public radio documentaries that will explore the turbulent boundary between science and the humanities, capturing the present moment of tremendous scientific and scholarly ferment with the unique and intimate power of radio. By introducing the radio audience to the thoughts and voices of some of the world\'s most accomplished scientists, in conversations with the counterparts in the humanities, the series will look at recent developments in science including physics, molecular and cell biology, environmental science, cognitive psychology and neuroscience, and the multiple disciplines of the life sciences reflecting the increasingly subtle and widespread application of evolutionary theory. In each program, a careful account of new scientific ideas and discoveries will be placed within the context of historical and contemporary thought about the human and natural worlds. Barinetta Scott, the Executive Producer, has most recently been the Executive Producer for the highly regarded NSF funded NPR series, "The DNA Files." In developing this project, she will work closely with an advisory committee that includes: John Avise, Research Professor, Dept. of Genetics, University of Georgia Samuel Barondes, Professor and Director of the University of California San Francisco\'s Center for Neurobiology and Psychiatry Terrence Deacon, Associate Professor of Anthropology, Boston University Anne Foerst, Professor of Computer Science and Theology, St. Bonaventure University Ursula Goodenough, Dept. of Biology, Washington University, St. Louis William Irons, Professor of Anthropology, Northwestern University Gordon Kane, Professor of Physics, University of Michigan Jim Miller, Senior Program Associate for the AAAS Program of Dialogue Between Science and Religion W. Mark Richardson, Episcopal Priest, Associate Professor of Systematic Theology, General Theological Seminary Holmes Rolston, University Distinguished Professor in the Department of Philosophy, Colorado State University Michael Ruse, Professor of the Philosophy of Biology and Ethics, at Florida State University Mary Evelyn Tucker, Professor of Religion at Bucknell University Dorothy Wertz, Senior Scientist; Social Science, Ethics, and the Law; The Shriver Center.
In 2004, WGBH received partial funding from the National Science Foundation to create Einstein's Big Idea, a two-hour docudrama on Einstein and the history of the formula E=mc2. Based on the book E=mc2, A Biography of the World's Most Famous Equation by David Bodanis, the program highlights the stories of those who helped develop the key concepts that make up the equation, with a particular focus on how Einstein pulled together these concepts to create E=mc2. Through these stories, Einstein's Big Idea focuses on four themes that served as learning goals for the project. The four themes are: (1
WGBH is requesting funds to produce a four-hour NOVA television special with accompanying Web and outreach activities about the pervasive role of materials in our lives. The overarching goals of the project are to: 1) enhance public engagement in and understanding of materials science, including appreciation of its effects on society; 2) promote collaboration among educators, scientists and community-based organizations to reach a broad audience; and 3) create effective methods of expanding informal science learning that can be evaluated for their lasting impact on the field. The mini-series, "STUFF: The Materials that Shape our World," will offer an appreciation of the human and scientific factors that drive innovation in materials science, from ancient breakthroughs to today's explosion of biological and nanomaterials. The four episodes, themed around "Stronger," "Smaller," "Smarter" and "Cleaner" will provide a clear focus on the interdisciplinary nature of materials science and showcase dramatic stories of past inventions and exciting new discoveries. The NOVA team in association with the Materials Research Society (MRS) will produce the series. The "STUFF" series is anticipated to be broadcast on PBS in the fall of 2008. WGBH and MRS will work with local PBS stations to train local scientists in public outreach. Multimedia Research will conduct formative evaluation of the project components, and Goodman Research Group will conduct summative evaluation of both the series and the outreach efforts.
SPYHOUNDS is a new transmedia learning experience for 6- to10-year old children. SPYHOUNDS represents an effort to extend the value of the successful TV series FETCH! with Ruff Ruffman by moving to a new media platform and revamping the storyline. The popular character Ruff Ruffman becomes a super spy through top-secret missions. Ruff needs help (both on and offline) from kids at home, who become the spyhounds. Each mission is designed to have kids watch new animation, complete online activities designed to promote STEM exploration, and participate in offline activities that require kids to investigate real world phenomena. This Pathways grant provides development support to fund a pilot phase of the project. The STEM content in the pilot phase will focus on physical science. Deliverables will include 3 x 60-second mini animated episodes, 3 interactive games rolling out over a 6-week period, 6 x 60-second audio updates from Ruff, daily in-character blog updates as Ruff plays out the mission, offline decoding activities supported by video clips, daily social media updates through Facebook and Twitter, editorial staff reviewing/posting user generated content, and Web-based survey data. WGBH and Concord Evaluation Group will conduct formative and summative evaluation using a wide array of success metric and analytics. While the project design is rooted in an evidence-based curriculum and lessons learned from prior work, the Spyhounds concept offers a new educational media model. The pilot phase supported by this grant will help inform the future development of a year-long effort. The project's goal is help audience members develop understanding of science and math concepts, enhance problem-solving skills, and expand their understanding of how science and math are used in the real world. Spyhounds has potential to contribute to theory development, especially as it evaluates how young audiences take information learned online and apply it in the real world.
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS:
Ellen HorneJad AbumradRobert KrulwichBarbara Flagg
WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers. Key Project Personnel: Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. Apsell Writer/Director: Kevin Macdonald Producer: John Smithson Formative Evaluation: Multimedia Research Summative Evaluation: Goodman Research Group
WGBH is producing a three-hour television series about the scientific quest for a unified set of laws governing the universe. The programs, to be broadcast as part of the on-going NOVA series, will place special emphasis on the new development in physics known as string theory. Inspired by Columbia University physicist Brian Greene's best-selling book of the same name, "The Elegant Universe" will explore the ways in which our understanding of matter and forces, space and time have shifted over the years, most recently with the emergence of string theory in the 1980s and its resurgence in the last five years. Greene will play a prominent role in the series, both on camera and as a consultant helping the producers shape the programs. The series, planned for broadcast in the fall of 2002, will communicate critical scientific concepts through filmed experiments, carefully crafted explanations, and the latest in computer animation. Interviews with scientists and historians, re-creations of key breakthroughs in the history of science, and sequences featuring physicists working on today's most pressing problems will allow viewers to share in the excitement of scientific discovery. Outreach material will be developed for the public and for teachers. NOVA Online will produce a rich companion Web site to allow viewers whose interest is piqued by the series to enhance their learning in a number of ways, including interactive animations of famous experiments and essays that go deeper into subjects than the programs could.
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TEAM MEMBERS:
Margaret DrainPaula ApsellBarbara Flagg