In 1999 The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.
The Institute for Learning Innovation (ILI) will undertake a rigorous study of the public learning impact of the Science on a Sphere (SOS) museum education program that was began by NOAA in 2005. As proposed, this study will identify and evaluate the range and depth of SOS audience impacts and outcomes to provide the essential baseline understanding for its ongoing and future uses. The study will further explore the role and impact of data visualization in contemporary society as an effective means of deepening public understanding of such complex issues as Earth natural systems.