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resource evaluation Public Programs

Whole Museum Tracking Study for the Natural History Museum of Utah

This tracking and timing study was carried out by Serrell and Associates in April of 2013 as a second phase of the Museum's visitor research program for its new facility and exhibition experiences (see Whole-Museum Stay-Time Study of April 2012 for the first phase of this work). The Natural History Museum of Utah (NHMU) at the Rio Tinto Center opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help staff members understand the experiences that visitors have during their visits to the new building. The
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TEAM MEMBERS: Natural History Museum of Utah Becky Menlove Beverly Serrell Barbara Becker Ellen Bechtol
resource evaluation Public Programs

Whole Museum Exit Interview Study for the Natural History Museum of Utah

The third and final study, completed by Serrell and Associates in April 2014 in a program of visitor research at the Natural History Museum of Utah. The Natural History Museum of Utah (NHMU) opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help museum staff understand the experiences visitors have during their visits to the new building. The overall purpose of the research is to assess the degree to which the museum is meeting visitor needs and is having the desired impacts, so that future decisions
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TEAM MEMBERS: Natural History Museum of Utah Becky Menlove Barbara Becker Beverly Serrell Ellen Bechtol
resource evaluation Media and Technology

NHMU Trailhead to Utah Visitor Research Findings

An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key
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TEAM MEMBERS: Natural History Museum of Utah Becky Menlove Lindsey Green Paul Tourle
resource project Media and Technology

Ocean GEMS (Girls Explore Marine Science)

Ocean GEMS is a multi-media series and outreach program that connects girls to women marine scientist role models to inspire investigation of ocean science adventures & careers.
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TEAM MEMBERS: The Baum Foundation Beth Davidow