Many lives could have been saved on 26 December 2004, when the tsunami unleashed by an earthquake of magnitude 9.0 off the coast of the Indonesian island Sumatra struck a dozen coastal villages along the Indian Ocean. Those lives could have been saved if, on that day, science communication had not resulted in a complete failure to communicate scientific information adequately in many cases, in different places and at different levels. A long time passed between the violent shock and the devastation caused by the tsunami waves, in most cases, many hours.
The death of Pope John Paul II, the "Polish pope", in Rome and the subsequent election of Benedict XVI, the "German pope", have been two great events gaining world-wide media coverage and affecting the whole world. This was due to Karol Wojtyla's ability to reach everyone's heart thus once dubbed the "Great Communicator" and to the Vatican's spiritual, cultural, and political influence all over the world. The death of Pope John Paul II and the election of Benedict XVI also concern science and science communication issues.
The historian Marshall Berman wrote that living in modern times means "to find ourselves in an environment that promises us adventure, power, joy, growth, transformation [...] and, at the same time, that threatens to destroy everything we have, everything we know".
The tsunami that took place on 26th December 2004 in the Indian Ocean and hurricane Katrina, that last August struck the Mexican Gulf, are two recent natural events that turned into catastrophes for mankind, causing several thousands victims. One of the reasons behind this can be traced back to the fact that useful information in the hands of scientists and experts did not reach the right people within the right time. A crushing defeat for risk communication was witnessed in these two recent events. All the more paradoxical since we live in what we like to name “the era of communication and
The management of health risks related to scientific and technological innovations has been the focus of a heated debate for a few years now. In some cases, like the campaigns against the use of GMOs in agriculture, this debate has degenerated into a political and social dispute. Even risk analysis studies, which appeared in the 1970s in the fields of nuclear physics and engineering and were later developed by social sciences as well, have given completely different, and at times contradictory, interpretations that, in turn, have given rise to bitter controversies.
As recognized by United Nations Secretary General Kofi Annan, the human community has reached a point in which it is faced with an array of choices that will determine the quality of our lives and the state of the global environment for present and future generations. One possibility is that at long last we will pave a path toward environmental stewardship and sustainable development. But it is also quite possible that we will travel a less enlightened course, running down the earth's natural capital and severely limiting the choices our descendants will face.
"Knowledge and information are essential for people to respond successfully to the opportunities and challenges of social, economic and technological changes (...). But to be useful, knowledge and information must be effectively communicated to people", says the Food and Agricultural Organization. India is home to a number of ICT-enabled development initiatives, and we will look at one of them to learn how an effective communication strategy is used.