The United Nations Strategic Plan for Biodiversity 2011-2020 is a key initiative within global efforts to halt and eventually reverse the loss of biodiversity. The very first target of this plan states that "by 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably." Zoos and aquariums worldwide, attracting more than 700 million visits every year, could potentially make a positive contribution to this target. However, a global evaluation of the educational impacts of visits to zoos and aquariums is entirely lacking in
Access to high quality evaluation results is essential for science communicators to identify negative patterns of audience response and improve outcomes. However, there are many good reasons why robust evaluation linked is not routinely conducted and linked to science communication practice. This essay begins by identifying some of the common challenges that explain this gap between evaluation evidence and practice. Automating evaluation processes through new technologies is then explicated as one solution to these challenges, capable of yielding accurate real-time results that can directly
The Ebola virus disease outbreak in West Africa (2013–2016) claimed over 10 000 lives in less than 18 months. Low levels of familiarity with the disease, ease of transmission, scale of infection, gruesomeness of symptoms, lack of cure and high fatality rate created a global panic. From the perspective of the social psychology of communication and content analysis, this study examines media coverage of the crisis in Africa with a view to unpacking the scientific and non-scientific information that may have framed public understanding of the disease. Findings show that accepting scientific
Since 2000, the UK government has funded surveys aimed at understanding the UK public's attitudes toward science, scientists, and science policy. Known as the Public Attitudes to Science series, these surveys and their predecessors have long been used in UK science communication policy, practice, and scholarship as a source of authoritative knowledge about science-related attitudes and behaviors. Given their importance and the significant public funding investment they represent, detailed academic scrutiny of the studies is needed. In this essay, we critically review the most recently
Scientific institutions are increasingly embracing values of inclusivity and public engagement, but how do these two dimensions intersect? Science festivals have rapidly expanded in recent years as an outgrowth of these values, aiming to engage and educate the public about scientific topics and research. While resources invested in public engagement by scientists, universities, and governments are admirable in principle; this study indicates that their ambition to broaden the reach of science may be going unrealized in practice. Using data from three major UK science festivals, we demonstrate
The Tech Museum of Innovation (The Tech) in San Jose, California proposes to partner with NOAA to integrate Science On a Sphere (SOS) into The Tech's Exploration gallery and to facilitate the development of informal and formal learning programs. Exhibits and programs at The Tech focus on the integration of emerging technologies into hands-on visitor experiences. In 2004, The Tech partnered with NOAA, the Maryland Science Center (MSC), and a consortium of national science centers to explore the potential and effectiveness of SOS as a method of engaging and informing the general public about NOAA-related sciences. Initial testing of SOS at the Maryland Science Center revealed that SOS is a visually compelling and engaging medium for conveying complex scientific information to museum visitors. Ninety-eight percent of visitors tested regarded a facilitated SOS program as a good or excellent experience with strong visitor retention suggesting the potential of SOS as a compelling visitor tool. However, when the experience was not facilitated this retention dropped dramatically. Support from NOAA will enable The Tech to test SOS and NOAA data in a number of formats to determine the most effective ways to utilize this incredible technology. The results of this evaluation will be shared with other museums using SOS to improve its reach in teaching informal audiences and promoting interest in both STEM content and NOAA research. The SOS exhibit will bring together scientists, technologists, informal education specialists, and young users to unlock the educational potential of NOAA's datasets and further NOAA's educational plan. Hands-on experiences using SOS will engage visitors in meaningful explorations of NOAA data. The Tech Museum will make SOS accessible to people of all ages, backgrounds, and educational levels. All panel text, audio, and captions will be presented in both English and Spanish to allow greater accessibility for local audiences. SOS will provide the programming platform upon which to explore the educational opportunities of this gallery as it illustrates how data collected with remote sensing technologies is helping us understand and make predictions about our dynamic environment and the future of our planet. SOS will illustrate how these data collecting technologies assist us in developing our knowledge about our planet and its solar system.
Bishop Museum is installing Science On a Sphere (SOS) at the Bishop Museum in Honolulu , Hawaii. Science on a Sphere, a spherical multimedia display on which NOAA data can be displayed, provides an unparalleled opportunity for innovative and meaningful environmental education for all ages. Hawaii's natural environment is ideal for conducting research and education on significant topics of earth and ocean sciences, and NOAA scientists currently play a large role in ongoing research in and around the Hawaiian Islands. The addition of a SOS unit to the Museum will allow visitors to learn about the global earth systems that underlie the "science of Hawaii" featured in the Science Adventure Center at the Bishop Museum. The Science On a Sphere globe will feature a variety of data sets and serve as the centerpiece of live educational presentations. In addition, Bishop Museum staff and scientists will assist in creating new and exciting visuals for SOS.
The primary goal of MAST-3 is to increase the diversity of students, particularly those from underrepresented groups, electing careers in NOAA related marine sciences. This is done through a multidisciplinary program that engages students in NOAA-related marine research, and explores marine policy, the heritage of African Americans and Native Americans in the coastal environment, and seamanship. MAST students use the Chesapeake Bay to understand efforts to protect, restore and manage the use of coastal and ocean resources through an ecosystem approach to management. To do this, Hampton University has formed partnerships with various NOAA labs/sites, several university laboratories, the USEPA, various museums, the Chesapeake Bay Foundation, and the menhaden fishing industry.
A majority of Americans rely on general outlets for science news but more say specialty sources get the facts right about science. This report presents findings from a survey conducted among a nationally representative sample of 4000+ adults from May 30-June 12, 2017. The survey asked about a range of issues from how the public encounters science news and assesses what and who to trust to other ways that people engage with science information in everyday life, including participation in citizen science research projects, hobbies, and consumption of entertainment programming built around
Citizen science is public participation in research and scientific endeavors. Different models are proliferating across various disciplines. Citizens volunteer as data collectors in science projects, collaborate with scientific experts on research design, and actively lead and carry out research. The last form of citizen science, in which citizens exert a high degree of control and ownership over scientific activities, tends to be action-oriented, with research conducted to support interventional activities or policy change. We call this form community citizen science, and it can be of
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TEAM MEMBERS:
Ramya ChariLuke MatthewsMarjory BlumenthalAmanda EdelmanTherese Jones
The Community Collaborative Rain, Hail and Snow Network (CoCoRaHS) involves thousands of people of all ages in the observation and study of weather, climate and water resources. In CoCoRaHS, citizens of all ages help measure and report rain, hail and snow from their own homes, schools and businesses. These data are then efficiently collected via the internet, archived in a national database, and made immediately available to participants, scientists and the general public showing the fascinating patterns of precipitation from each passing storm (see http://www.cocorahs.org). The measurement of precipitation and the patterns, variations and impacts that result, open the door to creative study of our environment. It is the "lowest common denominator" of hydroclimatic exploration. In this project, data from the CoCoRaHS citizen science network will be shared with and utilized by NOAA partners to help monitor drought, to help detect local severe storms, to alert local authorities to developing flash flood situations, to provide "ground truth" for NOAA and NASA remote sensing technologies, and to provide verification for both local and national weather and climate forecast products.
Whitaker Center for Science and the Arts in Harrisburg, Pennsylvania is developing a new permanent public exhibition gallery focusing on environmental and earth systems science to be called Forces of Nature. With NOAA support, Science On a Sphere will be the centerpiece for this new gallery. A collaboration is planned between Whitaker Center and the Department of Meteorology at The Pennsylvania State University in which existing datasets provided by Penn State researchers with NOAA data and meteorological models will be prepared for presentation on spherical display systems.