This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
NNOCCI is a collaborative effort led by the New England Aquarium with the Association for Zoos and Aquariums, the FrameWorks Institute, the Woods Hole Oceanographic Institution, the National Aquarium in Baltimore, Monterey Bay Aquarium, the New Knowledge Organization in partnership with Penn State University and the Ohio's Center for Science and Industry. With support from the National Science Foundation Climate Change Education Partnership program, NNOCCI's goal is to establish a national network of professionals who are skilled in communicating climate science to the American public.
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
Presentation on NSF grant DRL-1010938 (Saving Species: Socially-Networked Exhibits for Science Inquiry and Public Action) presented at the CAISE Convening on Sustainability Science and Informal Science Education, February 6th, 2012.
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TEAM MEMBERS:
Christopher Myers
resourceresearchMuseum and Science Center Programs
Presentation on NSF grant DRL-0610409 (Wild Research: A Whole-Zoo Exhibit and Inquiry Program) presented at the CAISE Convening on Sustainability Science and Informal Science Education, February 6th, 2012.
Global Climate Change as Seen by Latin American Zoo Visitors reports on the findings of a summer 2011 survey conducted at eight Latin American zoos in five countries. The study was designed to characterize the readiness of Latin American zoo visitors to engage with the issue of global climate change. This included describing visitors’ cognitive, attitudinal, and behavioral predispositions toward climate change in addition to describing their attitudes and beliefs regarding wildlife, nature, and conservation actions. Results indicate that Latin American zoo visitors have a high degree of
Global Climate Change as Seen by Zoo and Aquarium Visitors reports on the findings of a summer 2011 survey conducted at 15 zoos and aquariums. The study was designed to characterize the readiness of U.S. zoo and aquarium visitors to engage with the issue of global climate change. This included describing visitors' cognitive, attitudinal, and behavioral predispositions toward climate change in addition to describing their attitudes and beliefs regarding wildlife, nature, and conservation actions. Results indicate that zoo and aquarium visitors are receptive audiences for climate change