With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental separate-sample pretest/posttest design was used to evaluate the film in its natural theater setting, focusing on the following major outcomes with adult audiences:
• To what extent did the program appeal to adult viewers? • To what extent did the
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
In the previous three years, 72 90-second Earth & Sky radio shows have been produced under sponsorship of the National Oceanic and Atmospheric Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NOAA shows focused on the topic of whales and a control group that listened to nine daily non-NOAA shows about Antarctica. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
In the previous three years, 144 90-second Earth & Sky radio shows have been produced under sponsorship of the National Aeronautics and Space Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NASA shows focused on the topic of Antarctica and a control group that listened to nine daily non-NASA shows about whales. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
Earth & Sky (E&S) is a short-format science radio series airing daily on more than 1,000 commercial and public radio stations and translators in the U.S. as well as on satellite and Internet radio outlets. The series is also widely heard beyond U.S. borders. Produced by a small non-profit, Earth & Sky, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy but also including emerging technologies like nanotechnology. Over the previous three
This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the second study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
Public communication about science faces a set of novel challenges, including the increasing complexity of research areas and the erosion of traditional journalistic infrastructures. Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on Twitter, can contribute to a scholar‟s scientific impact. Most importantly, being mentioned
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TEAM MEMBERS:
Xuan LiangLeona Yi-Fan SuSara YeoDietram ScheufeleDominique BrossardMichael XenosPaul NealeyElizabeth Corley
This dissertation focuses on an integral aspect of public opinion formation — individual selectivity of information. Principally, I seek answers about why individuals opt for certain media. Broadly, my research is guided by the following question: How do communication contexts and individual traits contribute to and motivate individuals’ selectivity? Though there have been many studies on the phenomenon of selective exposure in political science and political communication, my research is conducted in the context of a scientific issue. There is relatively little clear empirical data
This online experiment explored how contextual information embedded in new media channels such as YouTube may serve as normative social cues to users. Specifically, we examined whether the number of views listed under a YouTube video about climate change would elicit inferences regarding how “others” feel about the climate issue and, consequently, might influence perceptions of issue salience. Participants in this experiment were exposed to a YouTube video about climate change using two experimental conditions, one providing a small number of views under the video and the second listing a
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TEAM MEMBERS:
James SpartzLeona Yi-Fan SuRobert GriffinDominique BrossardSharon Dunwoody