Access to high quality evaluation results is essential for science communicators to identify negative patterns of audience response and improve outcomes. However, there are many good reasons why robust evaluation linked is not routinely conducted and linked to science communication practice. This essay begins by identifying some of the common challenges that explain this gap between evaluation evidence and practice. Automating evaluation processes through new technologies is then explicated as one solution to these challenges, capable of yielding accurate real-time results that can directly
The Ebola virus disease outbreak in West Africa (2013–2016) claimed over 10 000 lives in less than 18 months. Low levels of familiarity with the disease, ease of transmission, scale of infection, gruesomeness of symptoms, lack of cure and high fatality rate created a global panic. From the perspective of the social psychology of communication and content analysis, this study examines media coverage of the crisis in Africa with a view to unpacking the scientific and non-scientific information that may have framed public understanding of the disease. Findings show that accepting scientific
Since 2000, the UK government has funded surveys aimed at understanding the UK public's attitudes toward science, scientists, and science policy. Known as the Public Attitudes to Science series, these surveys and their predecessors have long been used in UK science communication policy, practice, and scholarship as a source of authoritative knowledge about science-related attitudes and behaviors. Given their importance and the significant public funding investment they represent, detailed academic scrutiny of the studies is needed. In this essay, we critically review the most recently
The Tech Museum of Innovation (The Tech) in San Jose, California proposes to partner with NOAA to integrate Science On a Sphere (SOS) into The Tech's Exploration gallery and to facilitate the development of informal and formal learning programs. Exhibits and programs at The Tech focus on the integration of emerging technologies into hands-on visitor experiences. In 2004, The Tech partnered with NOAA, the Maryland Science Center (MSC), and a consortium of national science centers to explore the potential and effectiveness of SOS as a method of engaging and informing the general public about NOAA-related sciences. Initial testing of SOS at the Maryland Science Center revealed that SOS is a visually compelling and engaging medium for conveying complex scientific information to museum visitors. Ninety-eight percent of visitors tested regarded a facilitated SOS program as a good or excellent experience with strong visitor retention suggesting the potential of SOS as a compelling visitor tool. However, when the experience was not facilitated this retention dropped dramatically. Support from NOAA will enable The Tech to test SOS and NOAA data in a number of formats to determine the most effective ways to utilize this incredible technology. The results of this evaluation will be shared with other museums using SOS to improve its reach in teaching informal audiences and promoting interest in both STEM content and NOAA research. The SOS exhibit will bring together scientists, technologists, informal education specialists, and young users to unlock the educational potential of NOAA's datasets and further NOAA's educational plan. Hands-on experiences using SOS will engage visitors in meaningful explorations of NOAA data. The Tech Museum will make SOS accessible to people of all ages, backgrounds, and educational levels. All panel text, audio, and captions will be presented in both English and Spanish to allow greater accessibility for local audiences. SOS will provide the programming platform upon which to explore the educational opportunities of this gallery as it illustrates how data collected with remote sensing technologies is helping us understand and make predictions about our dynamic environment and the future of our planet. SOS will illustrate how these data collecting technologies assist us in developing our knowledge about our planet and its solar system.
Bishop Museum is installing Science On a Sphere (SOS) at the Bishop Museum in Honolulu , Hawaii. Science on a Sphere, a spherical multimedia display on which NOAA data can be displayed, provides an unparalleled opportunity for innovative and meaningful environmental education for all ages. Hawaii's natural environment is ideal for conducting research and education on significant topics of earth and ocean sciences, and NOAA scientists currently play a large role in ongoing research in and around the Hawaiian Islands. The addition of a SOS unit to the Museum will allow visitors to learn about the global earth systems that underlie the "science of Hawaii" featured in the Science Adventure Center at the Bishop Museum. The Science On a Sphere globe will feature a variety of data sets and serve as the centerpiece of live educational presentations. In addition, Bishop Museum staff and scientists will assist in creating new and exciting visuals for SOS.
A majority of Americans rely on general outlets for science news but more say specialty sources get the facts right about science. This report presents findings from a survey conducted among a nationally representative sample of 4000+ adults from May 30-June 12, 2017. The survey asked about a range of issues from how the public encounters science news and assesses what and who to trust to other ways that people engage with science information in everyday life, including participation in citizen science research projects, hobbies, and consumption of entertainment programming built around
Whitaker Center for Science and the Arts in Harrisburg, Pennsylvania is developing a new permanent public exhibition gallery focusing on environmental and earth systems science to be called Forces of Nature. With NOAA support, Science On a Sphere will be the centerpiece for this new gallery. A collaboration is planned between Whitaker Center and the Department of Meteorology at The Pennsylvania State University in which existing datasets provided by Penn State researchers with NOAA data and meteorological models will be prepared for presentation on spherical display systems.
Connecting Tennessee to the World Ocean is a three-year capacity building project of the Tennessee Aquarium and its partners, the Hamilton County Department of Education, Calvin Donaldson Environmental Science Academy, and NOAA's National Weather Service. Expanded capacity, in turn, allows the institution to reach a broader audience with a message connecting Tennessee's waterways to the world ocean. Primary project outcomes are increased ocean literacy and expanded ocean stewardship ethics in targeted Aquarium audiences. A series of specific activities focused on ocean literacy and global change make this possible, including expanding Aquarium classroom capacity by 60% to serve more students, expanded videoconferencing opportunities in partnership with NWS, free admission and programming for underrepresented students from across the region, expanded educational opportunities on the Aquarium s website, updated interpretive panels focusing on global change, installation of a NOAA WeatherBug station, a civic engagement series, and professional development for Aquarium educators.
The Nurture Nature Center (NNC) in Easton, PA, a joint project of the multi-state Nurture Nature Foundation and NNC, Inc., will install a Science on a Sphere and develop a new SOS module about climate and flooding. Working with the Maryland Science Center in Baltimore, the Da Vinci Science Center in Allentown, PA, and science advisers from NOAA and research universities, NNC will use existing SOS datasets, as well as new data formats, to create a docent-guided program that explains the connections between climate patterns and flooding. The Flood Forums: Education to Action program will engage audiences in deliberative forum programming to promote public understanding of the atmospheric, oceanic, and other climatic factors affecting flooding in some regional communities. Project deliverables include a program on climate change and flooding for SOS users; the same program calibrated for Magic Planet users; Forum models on issues related to climate change and flooding; project and evaluation reports; and training materials for SOS network members and other informal educators.
This 2-year program will advance the way informal ocean science education institutions reach underserved/underrepresented families by facilitating and formalizing relationships between informal science education centers and community based organizations. Project teams in five New England communities will collaborate to create a practicable, outdoor ocean-science learning experience specifically designed for families in their shared service area. Building on a needs assessment produced through target-audience focus groups, the program will combine coastal field experiences with web-based interactive and participatory learning activities developed and tested by the Encyclopedia of Life (EOL; www.eol.org/) and the Northeast Regional Association for Coastal and Ocean Observing Systems (NERACOOS) to support in-field and ongoing learning. Science content will be informed and vetted by NOAA research scientists and work between the science centers and community organizations will be professionally facilitated. Formats and effectiveness will be evaluated by external evaluators and revised throughout the project.
Most scientists say they got into science to make the world a better place and recognize this means sharing what they learn with a range of other people. But deciding to engage also means deciding what to communicate, and it’s at this stage that things get complicated.
Scientists’ most important communication decision may be figuring out their goals. Do they want to help shape local, state or national policy discussions? Do they want to influence individual behavior, such as diet choices, medical decisions or career paths?
Big-picture goal choice is, however, relatively simple, as it
The Environmental Scientist-in-Residence Program will leverage NOAA s scientific assets and personnel by combining them with the creativity and educational knowledge of the pioneer hands-on science center. To do this, the program will embed NOAA scientists in a public education laboratory at the Exploratorium. Working closely with youth Explainers, exhibit developers, and Web and interactive media producers at the Exploratorium, NOAA scientists will share instruments, data, and their professional expertise with a variety of public audiences inside the museum and on the Web. At the same time the scientists will gain valuable skills in informal science communication and education. Through cutting-edge iPad displays, screen-based visualizations, data-enriched maps and sensor displays, and innovative interactions with visitors on the museum floor, this learning laboratory will enable NOAA scientists and Exploratorium staff to investigate new hands-on techniques for engaging the public in NOAA s environmental research and monitoring efforts.