This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
Small Matters is a scientific storytelling project in response to a supplemental funding opportunity designed to pair an NSF Center for Chemical Innovation with an Informal Science Education organization. Meisa Salaita, Director for Education & Outreach for the Center for Chemical Evolution, and Ari Daniel, independent radio and multimedia producer and science journalist, collaborated on this project designed to increase chemical literacy in the general public and promote partnerships between scientists and informal science educators. In the tradition of folklore, educators have used storytelling to stimulate students’ critical thinking skills across and within disciplines, demonstrating an improvement in comprehension and logical thinking, enhancing memory, and creating a motivation and enthusiasm for learning. Within science, storytelling allows learners to experience the how of scientific inquiry, including the intellectual and human struggles of the scientists who are making discoveries. Accordingly, our project uses multimedia and live performance to engage the public in learning about chemistry through storytelling. We have developed a series audio pieces entitled Small Matters aimed at enriching public science literacy, namely within the chemical sciences. The format of these pieces includes standard public radio narrative style, short scientist-narrated nuggets, and imaginative sonic explorations of key chemistry concepts. The stories have been disseminated through a variety of broadcast media connections, including "Living on Earth" and local Atlanta public radio station WABE. In addition to the audio-based science journalism pieces that we have been producing, we have taken the stories we uncovered and brought them to live audiences, integrating chemistry, journalism, and the arts to create a human connection between our scientists and the public. The radio pieces were woven in with performances of poetry, comedy and satire in collaboration with literary performing arts group The Encyclopedia Show to create a live variety show (May 2013). In addition, scientists identified through our production of Small Matters were trained in storytelling techniques and brought together for an evening of live storytelling in Atlanta with The Story Collider (March 2014).
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NSF/NASA Center for Chemical EvolutionMeisa Salaita