We explored a long-standing community science partnership between the Science Museum of Virginia and Groundwork RVA, a local organization that connects youth with opportunities to enhance greenspaces in Richmond.
This research proposed a revised theory of how collective environmental identity is associated with engagement with the advancement of pro‐environmental behaviors. The research comprised three activities that examined the experiences of three groups of people who claim zoo visiting as an important part of their life‐story: conservation biologists who describe zoo experiences as having significant formative role in their childhood development of environmental values; parents who prioritize zoo visits as an important cultural experiences for their children; and active zoo volunteers. This
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Wildlife Conservation SocietyJohn Fraser