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resource project Public Programs
The National Ocean Sciences Bowl (NOSB) is a nationally recognized high school academic competition. NOSB provides a forum for talented students to excel in science and math and introduces team members, their teachers, schools and communities to ocean sciences as an interdisciplinary field of study and a possible future career path. The program operates within a supportive ocean science learning community that involves the research community in pre-college education. Its focal point is a national competition that expands high school students' knowledge of the ocean and career pathways in science, technology, engineering and mathematics. The program's goals are to: (1) cultivate environments which develop knowledgeable ocean stewards; (2) foster the use of the ocean as an interdisciplinary vehicle to teach science and mathematics; (3) reach out to and support the involvement of underrepresented and geographically diverse communities in the ocean sciences; and (4) provide students with interactive education and career opportunities that develop critical thinking and workforce development skills.
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TEAM MEMBERS: Kristin Yarincik
resource project Public Programs
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
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TEAM MEMBERS: William Mott
resource project Media and Technology
This award is funded under the American Recovery and Reinvestment Act of 2009 (Public Law 111-5).

Scientists and researchers from fields as diverse as oceanography and ecology, astronomy and classical studies face a common challenge. As computer power and technology improve, the sizes of data sets available to us increase rapidly. The goal of this project is to develop a new methodology for using citizen science to unlock the knowledge discovery potential of modern, large data sets. For example, in a previous project Galaxy Zoo, citizen scientists have already made major contributions, lending their eyes, their pattern recognition skills and their brains to address research questions that need human input, and in so doing, have become part of the computing process. The current Galaxy Zoo project has recruited more than 200,000 participants who have provided more than 100 million classifications of galaxies from the Sloan Digital Sky Survey. This project builds upon early successes to develop a mode of citizen science participation which involves not only simple "clickwork" tasks, but also involves participants in more advanced modes of scientific thought. As part of the project, a symbiotic relationship with machine learning tools and algorithms will be developed, so that results from citizen scientists provide a rich training set for improving algorithms that in turn inform citizen science modes of participation. The first phase of the project will be to develop a portfolio of pilot projects from astrophysics, planetary science, zoology, and classical studies. The second phase of the project will be to develop a framework - called the Zooniverse - to facilitate citizen scientists. In particular, research and machine-learning communities will be engaged to identify suitable projects and data sets to integrate into Zooniverse.

The ultimate goal with the Zooniverse is to create a sustainable future for large-scale, internet-based citizen science as part of every researcher?s toolkit, exemplifying a new paradigm in computational thinking, tapping the mental resources of a community of lay people in an innovative and complex manner that promises a profound impact on our ability to generate new knowledge. The project will engage thousands of citizens in authentic science tasks leading to a better public understanding of science and also, by the engagement of students, leading to interest in scientific careers.
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TEAM MEMBERS: Geza Gyuk Pamela Gay Christopher Lintott Michael Raddick Lucy Fortson John Wallin
resource research Public Programs
Citizen Science (or “Public Participation in Scientific Research”), has attracted attention as a new way of engaging the public with science through recruiting them to participate in scientific research. It is often seen as a win-win solution to promoting public engagement to scientists as well as empowering the public and in the process enhancing science literacy. This paper presents a qualitative study of interviews with scientists and communicators who participated in the “OPAL” project, identifying three potential flashpoints where conflicts can (though not necessarily do) arise for those
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TEAM MEMBERS: Hauke Riesch Clive Potter Linda Davies
resource research Media and Technology
This study assesses the correlation between reports on food risk published in scientific journals and in the printed mass media and changes in the meat market. It focuses on the case of bovine spongiform encephalopathy (BSE) in the United Kingdom. The findings suggest that during the time BSE and its related human disease were of noticeable public concern, there was a predominantly negative correlation between the number of reports on BSE published in the British printed mass media and meat market variables. In contrast, reports of scientific research on the disease contributed to reducing the
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TEAM MEMBERS: Fabiano Nunes Vaz Homero Dewes Antônio Domingos Padula Edson Talamini
resource research Media and Technology
Agriculture has adopted many scientific innovations that have improved productivity. The majority of innovations in agriculture have been communicated to end users through a simple diffusion and dissemination model. However, as the science underpinning the innovations becomes more complex, research and development organizations need to look at better ways to communicate their innovation to end users. This paper examines innovations in the beef industry in Australia and investigates how complex innovations are being communicated and identifies the nature and level of communication with end
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TEAM MEMBERS: Hayley Moreland Paul Hyland
resource research Media and Technology
Communicating science to scientists works well thanks to well-defined communication structures based on both printed material in peer-reviewed publications and oral presentations, e.g.\ at conferences and seminars. However, when science is communicated to practitioners, the structures become fuzzy. We are looking at how to implement Web2.0 technologies to Danish seed scientists communicating to seed consultants, agricultural advisors, and seed growers, and we are met with the challenge of securing effective knowledge diffusion to the community. Our investigation's focal point is on Rogers'
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TEAM MEMBERS: Svend Tveden-Nyborg Morten Misfeldt Birte Boelt
resource project Public Programs
Our goal is to attempt the identification of Sevengill sharks (Notorynchus cepedianus) that may be returning to San Diego from year-to-year, using the pattern recognition algorithm provided in ‘Wildbook,’ a web-based application for wildlife data management, designed by Jason Holmberg. 'Wildbook' which has been successfully used to ID Whale Sharks (Rhincodon typus ) by their spotting patterns.

Sevengill sharks (Notorynchus cepedianus), are currently listed as Data deficient (DD) on the IUCN Red List: "This assessment is based on the information published in the 2005 shark status survey (Fowler et al. 2005).
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TEAM MEMBERS: Heather Moncrief Michael Bear
resource project Media and Technology
In this Connecting Researchers to Public Audiences (CRPA) project, the researchers from Florida State University, in partnership with their local public broadcasting station (WFSU-TV), will engage the audience in an exploration of the ecosystem services of coastal habitats. The main content focus is the important linkages among coastal foundation species (oysters and salt marsh plants), the human and ecological communities they support, and the ecosystem services they provide. In particular, the project illuminates the roles of biodiversity and consume-prey relationships in influencing ecosystem services, while conveying the excitement of ecological research. The complementary target audiences are the general WFSU viewers and listeners, groups that actively use or promote coastal habitats, and graduate students at Florida State University and Florida A&M University. The main deliverables include: 1) a TV documentary, a series of short videos and radio spots; 2) a research blog; and 3) a science communication three-day workshop for current and future researchers to converse with the public about key learning goals. In addition, in year two of the grant, the PIs will deliver a monthly seminar series focused on effective communication skills for scientists. The resulting documentaries will be broadcast by WFSU and offered to other PBS stations via APT and/or NETA. Other materials will be made available via PBS Learning Media and other portals. Community group project collaborators, such as SciGirls and the Science Cafe, will extend the reach and impact of the project. The project design includes formative evaluation which will focus on ways to improve the accessibility and usability of the research blog, and summative evaluation which will review each component of the deliverables. Results of the summative evaluation will be posted on www.informalscience.org. This proposal addresses the communication gap between scientists and the public by simultaneously targeting both audiences with deliverables designed to promote dialogue and understanding. By highlighting compelling natural history information and key ecological concepts associated with current research, the project will provide engaging educational experiences to a wide audience. These activities will not only educate the public about specific research but also demonstrate the process of science. Finally, the proposed seminar for students, along with the other informal learning opportunities throughout the project, will enhance the communication skills and outreach abilities of a diverse group of graduate students.
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TEAM MEMBERS: Randall Hughes David Kimbro Roberto Diaz de Villegas
resource project Media and Technology
This Pathways project will develop and evaluate a new model for a STEM career exploration program for at-risk Hispanic youth and their families in New Mexico where 46% of the population is Hispanic. The target audience includes Hispanic youth incarcerated in juvenile detention centers. The Hispanic Communications Network will partner with the Juvenile Justice Division of the New Mexico Children, Youth, and Families Department, Youth Development Inc.; and Youth Works in Santa Fe. STEM professionals from Los Alamos and Sandia labs and private sector companies in New Mexico will participate as role models. The evaluation findings will add to the knowledge base about strategies to increase interest and engagement in pursuing STEM careers among hard-to-reach Hispanic audiences including low income families, gang members and incarcerated youth. The project design includes using two main strategies: family evenings with STEM role models; and a social media and Facebook contest focusing on Green Jobs of the Future. The evaluation will use a mixed-methods approach for gathering data including brief questionnaires after the family evenings, pre-and past-activity surveys, observations, and telephone and online surveys. The evaluation will provide ongoing feedback to the project team on how well the strategies are working. The project will hold 8 family nights, involve approximately 16 STEM professionals (role models), and projects about 16 edited media submissions by the youth teams. Toward the end of the project the evaluation will comment on the viability, efficacy and potential transferability of this model to other communities.
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TEAM MEMBERS: Carlos Alcazar Trinity Treat Alliyah Noor Lynn Dierking
resource project Public Programs
OUTSIDE: Over Under and Through: Students Informally Discover the Environment will focus on conducting a pilot study of our informal environmental education nature program designed for underrepresented middle school students in Mississippi. We have partnered with the University of Southern Mississippi's (USM) well-established Biological Sciences Learning Center (BSLC) and newly developed Lake Thoreau Environmental Center (LTEC), the Mississippi Museum of Natural Science and the Hattiesburg Public School District (HPSD). We are focused on reaching two target populations of participants: future naturalists and underrepresented middle school students. During this pilot, we are training volunteer naturalists to lead engaging, inquiry-driven informal environmental education programs designed to immerse middle school students in nature. We have developed a training program for volunteer naturalists and captured patterns in learning and interactions between students and naturalists during OUTSIDE programming.
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resource project Professional Development, Conferences, and Networks
Expanding on the encouraging outcomes of an NSF-funded conference, this three-year project led by the National Center for Science and Civic Engagement at Harrisburg University of Science and Technology, in collaboration with the Koshland Science Museum of the National Academy of Sciences, will explore and evaluate ways to support new collaborations between professionals in institutions of higher education and informal STEM education around areas of common interest. The primary goal is to develop the educational infrastructure to grow and efficiently sustain multiple cross-organizational partnership activities at the intersection of learning about science, society and civic engagement around such possible topics as energy, environment, genetics, earth resources, computers and ethics, nanotechnology, etc. The initiative is: 1) creating a joint organizing "secretariat" to provide communications and support through low-cost shared services for at least six partnerships around the country; 2) providing partnership support and technical assistance to seed the six national partnerships, and 3) sharing evaluation and analysis services across all the partnerships. The outcomes of the work pertain to improvements in professional knowledge and practice in higher education and informal science education, as well as the improvement of learning by undergraduates and by the general public.
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TEAM MEMBERS: William Burns Hailey Chenevert