The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
WNET is conducting planning for Wild TV, a new environmental education public television series for children ages 8-13. The planning activities consist of post-production and evaluation of a new version of the pilot episode of the series. WNET will reversion the pilot episode to address concerns raised by the reviewers to a previous proposal, as well as incorporating recommendations from the formative evaluation conducted by RMC Research Corporation. During the planning phase, the producers will work closely with Dr. Betty Faber and Mark Testa, two environmental educators with expertise in extra-curricular settings. These educators have been added to the advisory committee and Dr. Faber will serve as lead content advisor to the project. After production of the revised pilot is completed, RMC Research Corporation will conduct another evaluation to determine the effectiveness of the revisions to the project.
This project creates and implements a national parent engagement and education campaign. It provides a framework for all parents to explore existing and alternative forms of assessment within the context of changes in current classroom math curriculum and practices. The campaign also provides a mechanism for enhancing communication between teachers, schools and parents in order to ensure support for math strategies and practices by all members of learning communities nationwide. Project products include: * A thirty-minute documentary on mathematics reform and assessment, to be broadcast by public television stations, that will also include a viewer's guide and local publicity materials. * A Community Education Kit containing a Leader's Guide, Parent's Handbook, and short videotapes. Project materials and activities are designed for parents of elementary-age children, with a specific emphasis for materials on grades 3-5.
The Children's Museum of Manhatten is requesting $267,220 over two years to create a 2,500 sq.ft. interactive exhibition about the physical and acoustic properties of sound. The exhibition will use music as a high-interest point of entry into learning about science, and also as a demonstration of science as part of our everyday lives. The entire exhibit will be displayed for two years. Certain elements will then be retired, others displayed indefinitely. Target audience is children in kindergarten through sixth grades.
The Cincinnati Museum of Natural History and Science (CMNHS) is producing a large format film on caves. The film will be a multidisciplinary introduction to the little-understood world of caves and cave science. Caves will introduce viewers to the alien beauty and wonder of caves and the scientists and explorers who study them. It will explore the formation of caves and speleothems, the highly adapted life-forms found in caves and the varied use of caves by people, past and present. A comprehensive educational package of ancillary materials will be available to schools and to the general audience. The PI for the project will be Kit Anderson, Director of Film Projects for CMNHS. The principal science content specialist will be Jacqueline Janine Belwood, a researcher in vertebrate zoology at CMNHS. She will work closely with an advisory committee of eighteen experts in caves, in the various science disciplines relevant to the cave environment, and in large format films. She also will have access to the expertise found among the staff of the CMNHS. The film will be produced by MacGillivray Freeman Films, the company that produced the large format film, "To Fly".
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TEAM MEMBERS:
Kit AndersonJacqueline BelwoodBarbara Flagg
Lawrence Berkeley Labs developed a CD containing educational materials, staff training and the software necessary for informal science education centers to offer to middle school students one- hour sessions, multiple-day workshops, and ongoing participation in a drop-in computer lab. Hands-On Universe (HOU) is an active science education program that provides participants access to observing time on professional telescopes through the use of a personal computer and the Internet. The CD contains: exploration experiences and challenge games; resource material including images from other national labs, descriptions and animations of related topics, and astronomical catalogs; image processing software; a telecommunications package to interface with HOU telescopes and support network, the Internet, and World Wide Web; staff training material. The target audiences are youth in grades three through high school, and adults.
The New England Aquarium (NEAq) will develop "Sounds of the Sea", a 2000 sq. ft. traveling exhibit that will provide visitors an opportunity to learn about the importance of sound in the ocean and acoustic oceanography as a tool for research, for such issues as global change. Both natural and anthropogenic sounds will be examined. The goals of the exhibit are to demonstrate the richness of sounds in the ocean, to educate visitors about the physics of sound in the air and under water, and to present current scientific research on the physics and biology of underwater sounds. One of the special features will be real ocean sounds in real time. Visitors will be able to hear sounds picked up by hydrophones in the inner and outer Boston Harbor and view spectral data. The exhibit will reach a broad audience including those with visual and aural impairments. NEAq will collaborate with MIT's Department of Ocean Engineering, the MIT Sea Grant College Program, Wood Hole Oceanographic Institution, and the WGBH Educational Foundation's National Center for Media Accessibility in the development of the exhibit. Supplementary materials for visitors to the exhibit will include an exhibit guide and a web site. Complementary programming for use by formal educators will include pre and post visit materials and special programming for school groups.
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TEAM MEMBERS:
William SpitzerJerry SchubelHenrik SchmidtCarolyn Levi
This exhibit will integrate graphics, artifacts, highly interactive electro-mechanical demonstration devices together with state of the art interactive educational computer technology to demonstrate how probability shapes nature. It will draw its examples from a variety of scientific fields including physics, chemistry, earth sciences, and biology. It is planned as a permanent addition to the Museum's exhibition program, but will be designed to facilitate easy reproduction for individual copies or for circulation as a travelling exhibit. Millions of visitors--families, teachers, children form diverse communities--will gain a first hand aesthetic appreciation of the pattern finding process of scientific investigation as well as a better understanding of the usefulness of mathematics in explaining how the natural world works.
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TEAM MEMBERS:
H. Eugene StanleyDouglas SmithEdwin Taylor
Scholastic Productions is producing thirteen additional episodes for the third season of the fully animated, half-hour television series, "The Magic School Bus." The series, which is targeted at 6-9 year olds, is designed to motivate children's interest in science, to introduce science concepts and ideas, and to inspire positive attitudes towards science and education in students and teachers. The series is unique to science educational television because it breaks the science gender barrier, showcases both education and science, and, through the use of animation which enables the series to transport children to places they literally could not go, presents content in a unique way. Season III topics include: spiders, the Arctic, light, color, the moon, structures, and sound. Outreach activities will include and expand upon those offered for Seasons I and II. During Season III, special emphasis will be placed on reaching families. The project also will use America On-line to promote the series and to communicate the value in and the methods for encouraging children's interest in science. The same basic administrative, content, and production staff will continue with the project. Management and editorial control will be the responsibility of Jane Startz, Executive Vice President of Scholastic Productions. Cheryl Gotthelf, Executive Director of Special Projects for Scholastic Productions will oversee series distribution and utilization, print, research, public relations, promotion, and community and museum outreach. Science content will continue to be supervised by Michael Templeton with the assistance of an Associate Science Content Director, Fran Nankin. Kristin Martin will remain in charge of series production.
KCTS Television is producing 20 new programs for the third season of "Bill Nye the Science Guy." The series, which has received an enthusiastic public response, will continue to be on PBS stations during the week and syndicated to commercial stations on weekends. The twenty topics for Season range from earth science, to physical science, to life science, to technology and include programs on such diverse subjects as spiders, time, life cycles, inventions, flowers, architecture, computers, probability, invertebrates, and forensics. Outreach activities for the third season are designed an emphasis on reaching out to new audiences, especially girls and children of color. The Season III outreach components consist of: o "The Big News of Science" - a newsletter distributed through youth serving organizations as well as being mailed directly to viewers at home o An at-home science kit - an easy to use kit that enables children and their families to perform science experiments together at home. Two-thirds of the kits to be distributed directly to youth and one-third will be distributed to children participating in afterschool and community programs. o Teacher's Kit - to be distributed to fourth grade teachers nationwide. o Special appearances - As Bill Nye's schedule permits, he will present a live, traveling science demonstration show in selected urban communities. The programs will be based at science museums, community centers, or similar venues and will include an explanation about the science content of the series, and demonstrations of science experiments where children are invited to participate. o A PBS station outreach kit - This material will provide PBS outreach and education staff with programs, tips for developing local science outreach projects, and a list of informal science resources. The staffing for Season III will remain basically the same as it has been for Seasons I and II. Bill Nye will remain as Chief Writer and Host, Elizabeth Brock will continue as Executive Producer, and James McKenna and Erren Gottlieb will remain the series producers.
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TEAM MEMBERS:
Elizabeth BrockJames McKennaErren GottliebWilliam Nye