Community Television of Southern California (KCET/Los Angeles) proposes to create a national television series supported by outreach activities designed to motivate parents to participate in and support children's learning and enjoyment of mathematics. This proposal requests National Science Foundation funding of $1 million towards a total twenty-two month project costing approximately $1.7 million. The proposed television series Math Smart (working title) will include 5 lively half-hour programs designed specifically to aid parents and other adult family members of children in first through third grade. The series will be offered for broadcast nationally on the Public Broadcasting System (PBS). Videocassettes of the series and an accompanying Resource Guide will also be made available for home use. National promotional and outreach activities will complement the PBS broadcast, including presentations of national educational conferences and one-day orientation workshops for parents and teachers at selected sites. Over the course of the project, process and outcome evaluation will be conducted to ensure the effectiveness of the MATH SMART materials and activities. The primary goal of the MATH SMART Project is to empower parents to participate in and reinforce the learning of mathematics and a vital par t of everyday life. It is from parents that children develop the foundation for their educational success. Unfortunately, many parents do not possess the mathematical skills or confidence needed to help their children. By providing examples of hands-on learning activities which families can do together at home, MATh SMART offers parents the tools to help excite young children about mathematics. While special emphasis will be given to encouraging minority participation, this project seeks to help all parents and other primary caretakers prepare children for the 21st century.
Award-winning Scholastic Productions, Inc. proposes to produce 39 fully animated, half hour television programs, based on the successful children's science book series, The Magic School Bus. We are seeking funding for the initial three seasons (13 episodes per season) which will be produced over a four year period. Designed as an informal science education series for PBS, it is targeted primarily for 6-9 year-olds, with special attention given to reaching girls and minority children. The series has clear science pedagogical goals: 1) to motivate children to further science study, 2) to present science facts, concepts and systems, and 3) to inspire positive attitudes towards science and education for students and teachers. Throughout the production, audience research and field testing will ensure that the programming is effectively meeting these goals. The series features a remarkable teacher, Ms. Frizzle, who takes her class on equally remarkable field trips. While other teachers may go to a museum, Ms. Frizzle leads her class onto a yellow school bus that shrinks (along with its students) to the size of a cell to journey through the human body, rocket into outer space, or travel into the eye of a hurricane. Thus, the series makes science tangible and relatable for an audience of children who are still concrete thinkers. We will create a broad outreach program, utilizing the publishing and distribution resources of Scholastic Productions' parent company, Scholastic Inc., (the largest publisher of children's materials in the English-speaking world), and other targeted organizations. Through viewer guides, series publicity and promotion, magazine editorials, community and after-school programs, we expect to reach a large and culturally diverse audience, including minorities frequently not served by PBS.
Reading Rainbow is an eighty (80) part PBS children's series (15 of which are science programs) that entices children five to eight years old to read good books, thus addressing the national tragedy of more and more young Americans reading less and less. The Emmy award winning series employs television to sell the joy of science and reading to young viewers. This proposal seeks funding for five additional Reading Rainbow programs which will focus on scientific themes. These programs will be added to the previously funded science programs (22) to become part of the on-going series in demonstrating to children how science is integrated into all aspects of our lives. The Reading Rainbow series premiered in the summer of l983 to phenomenal critical and popular acclaim. In the fall of 1990, Reading Rainbow expanded ta a year round, daily schedule-- after having spent seven years as a summer series. According to formal studies, the science shows are of great interest to children and pique children's interest in related science topics and books. The series is no in its tenth season and its popularity has grown among young viewers as well as with parents.
BILL NYE THE SCIENCE GUY is a half-hour, weekly children's science education series produced in Seattle, Washington by McKenna/Gottlieb Producers Inc. and KCTS Television in association with Rabbit Ears Production. The series is designed to make science assessable and interesting to children in the of forth and fifth grades by relating science at the interests and everyday activities of children and presenting basic concepts from elementary science curricula in a humorous and exciting format. Programs are set in a variety of studio and field locations and utilize special effects and the creative techniques of host Bill Nye, a popular television entertainer and science aficionado. In each program, studio demonstrations/experiments and field segments feature Nye and a diverse cast of children, scientists and celebrity guests. Experiments and demonstrations use inexpensive, safe household items to enable viewers to follow along at home or in the classroom. As part of the promotion and outreach for the series, ancillary materials such as a teacher's guide, parent's guide, activity packages and newsletters will be developed and made available to schools as well as in the home and such informal setting as community centers, libraries, and clubs.
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TEAM MEMBERS:
Elizabeth BrockWilliam NyeJames McKennaErren Gottlieb
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
CTW is approaching completion of the fifth and final season of new show production for Square One TV -- a daily PBS television series designed to promote interest in and enthusiasm for mathematics among eight- to twelve-year-olds, with special attention given to girls and minority children. Research has shown that Square One TV is educationally effective, and the series has received numerous awards, from both the educational and broadcasting communities.
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TEAM MEMBERS:
Franklin Getchell
resourceprojectProfessional Development, Conferences, and Networks
Project A.S.T.R.O. is a program to bring both amateur and professional astronomers into the schools to assist fourth through ninth grade teachers in the classroom, with day and evening observing activities, with individual student projects, and with inspiration to provide a greater appreciation of science and lead students to science and engineering careers. Amateurs are a largely untapped resource for science education and this project will explore the impact their enthusiasm and experience can have in providing significant assistance to teachers and students in grades where crucial science attitudes are formed. The California-based pilot program will -- after the development of appropriate protocols and materials -- use 40 astronomers and 40 teachers to test the effectiveness of astronomers (especially amateur astronomers) as school resource agents. The project has four related components: 1) the assessment of existing programs of this type and of materials to help both the visiting scientists and the teachers; 2) workshops to train the astronomers, prepare the teachers, and continue developing activities and resources; 3) school visits and other activities by astronomers for a full school year; and 4) the production of a loose-leaf Teachers' Resource Notebook and a How-to-Manual for bringing astronomy to the schools. Formative and summative evaluation by those involved and a professional evaluator will be a key component of each phase. A set of guidelines for the national dissemination of the project will also be developed.
The goal of the three-year Science Education Enrichment Program is to provide 720 Puerto Ricans, six to fourteen years of age, with exploratory learning opportunities to observe, judge, and value scientific experiences. The program will be administered by the Agricultural Extension Service of the University of Puerto Rico. The 4-H curriculum will be strengthened by incorporating interactive learning in six science components: Composting as a Means to Conserve the Environment: The Role of Soil and Water in Protecting Life; Food Discoveries: Starchy (Farinaceous) Vegetables: From Field to Market; Getting to Know about Insects; and Hurricanes and Earthquakes: Events Requiring Disaster Mitigation. Extension Specialists in the subject matter and a research scientist from the Experiment Station will supervise groups of 10-20 children at 63 sites in sessions lasting from six months to a year. Trained volunteers and teen leaders will also participate. A distinguished group of external advisors will serve on an Advisory Committee to provide recommendations on scientific accuracy and future development. Three implementation phases ate planned. In Phase I a draft of a unique Puerto Rican science curriculum model for the Extension Service will be prepared. The skills and knowledge of component directors will be enhanced through collaboration with local and mainland groups to leverage resources for special training on exploratory approaches to learning science. In Phase II the curriculum will be tested and refined. Resources will be mobilized for exploratory science activities. A pilot session will be held for 80 youth. During Phase III all components will be operational. Approximately 640 youth will participate in 58 science session. A dissemination plan will allow for the curriculum materials to be distributed to groups in Puerto Rico and the mainland. The current level of effort will be continued and plans will be made for expansion to other sites. Institutional commitments to the development of this project include an in-kind contribution amounting to approximately 22 percent of the total project amount. In addition to creating an interest in science, the outcomes of the program will seek to build self confidence in science exploration, promote critical thinking, and develop knowledge in youth about career options in the agricultural sciences.
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TEAM MEMBERS:
Oscar Muniz-TorresYamil QuijanoAgenol GonzalezPedro VelezOsvaldo Cotte
This exhibit will integrate graphics, artifacts, highly interactive electro-mechanical demonstration devices together with state of the art interactive educational computer technology to demonstrate how probability shapes nature. It will draw its examples from a variety of scientific fields including physics, chemistry, earth sciences, and biology. It is planned as a permanent addition to the Museum's exhibition program, but will be designed to facilitate easy reproduction for individual copies or for circulation as a travelling exhibit. Millions of visitors--families, teachers, children form diverse communities--will gain a first hand aesthetic appreciation of the pattern finding process of scientific investigation as well as a better understanding of the usefulness of mathematics in explaining how the natural world works.
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TEAM MEMBERS:
H. Eugene StanleyDouglas SmithEdwin Taylor
The Museums of the Rockies will develop a 2450 sq. ft. exhibit titled Landforms/Lifeforms and complementary educational materials including teacher enhancement activities, outreach trunks, and other programming. The exhibit will serve as the pivotal experience for visitors as they engage the museum's theme One Place Through All Of Time and it serve to introduce all other permanent exhibit galleries. Using the important and spectacular geological and paleontological resources of the region and the museum's collections, the exhibit will bring to life the concept of the evolution and diversification of life in response to changing geological conditions from the Precambrian to the end of the Mesozoic. Visitors will experience the Northern Rocky Mountain Region and the life supported by that region over time. Critical thinking skills of visitors will be stimulated with the purpose of enhancing their overall science literacy. The exhibit is designed to promote adult-child interaction. Special attention is being given to attracting a rural audience. Complementary programming aimed at K-12 students and teachers will be developed. The content of these activities will address the goals set forth in Montana's systemic initiative and the Systemic Teacher Excellence Preparation program. The educational materials will also be shared with member museums in the Mid-Continent University Natural History Museum Consortium.
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TEAM MEMBERS:
Arthur WolfShelly WhitmanBeth MerrickBonnie Sachatello-SawyerSharon Horrigan