In the Fall of 1994 The New York Botanical Garden will begin its second 100 years of commitment to science education with the opening of the Children's Adventure Garden and the Children's Adventure Trails. As two components of the Children's Adventure Project , these informal science education facilities will use participatory discovery to engage urban children and their families in learning botanical science, inquiry skills, positive attitudes towards science, and the methods of scientists. In the 1.5 acre Adventure Garden children will interact with living plants and fabricated exhibits to discover fundamental principles of plant biology; and in the one mile of Adventure Trails they will closely observe interdependencies of complex ecosystems using the framework of these fundamental principles. To expand visitor understanding of plant biology and the ways that scientists study it, Investigation Stations, integral components of each facility, will be placed so that visitors will handle, sense, and observe living plants in situ and interact with fabricated exhibits and scientific tools. The Project will be developed by NYBG staff educators and scientists with on-going participation of a broad spectrum of advisors and consultants, including exhibition designers, evaluators, community school teachers, and environmental education specialists.
The Ann Arbor Hands-On Museum is requesting $370,728 to create a traveling exhibit entitled "How Things Work, which will familiarize students and the general public with the science and engineering behind 15-20 "gadgets" which play vital roles in their everyday lives. A number of the exhibit elements will be based on the work of Dr. Richard Crane. Ancillary materials will be developed for classroom teachers as part of school outreach. An Exhibition Resource Guide will be developed for use by other museum venues, as well as teachers, students and others.
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.