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resource project Media and Technology
This grant provides support for Season IV of The Magic School Bus, the fully animated PBS series targeted at youth ages 6-9. Components of Season IV will include 13 new episodes, educational support for teachers and youth leaders, dissemination and presentations at major educational conferences, promotion, and summative evaluation. The new programs will bring the total number of programs to 54 making it possible to broadcast the series as a daily strip without undue repeat broadcast which might cause the series to loose its freshness. All of the current principal staff of the project will remain for the fourth season. Cheryl Gotthelf will be PI and Executive Project Director. Jane Startz will be Co-PI and Executive Producer for the series and Michael Templeton will be a Co-PI and Science Content Director. Kristin Martin will continue as Supervision Producer.
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TEAM MEMBERS: Deborah Forte Cheryl Gotthelf Jane Startz Michael Templeton
resource project Media and Technology
National Public Radio will produce and distribute a weekly, one-hour program entitled, "Weekly Edition: Science, The Environment, and Technology," which consists of a compilation of the best science stories aired during the previous week on "Morning Edition," "All Things Considered," and "Weekly Edition." Each program will be varied, looking back at the week in science and reviewing main stories. The hour format also will enable the producers to go into greater depth than was done in the daily coverage. They will expand the news pieces with additional interviews and/or out-takes reporters were unable to use on the daily programs. As part of the NPR outreach program, the project will develop "Weekly Science" on "Kids Connection (Science Friday)" as part of the World Wide Web. Each week, that week's program as well as additional science information and bibliographies will be entered on the "Science Friday" homepage. The PI and executive producer for the series will be Anne Gudenkauf, Senior Editor at NPR. Richard Harris and Joe Palca will host the series. Harris has been an on-air host for NPR produced summaries of congressional action on health reform and both have substituted for Ira Flatow on NPR'S TALK OF THE NATION: SCIENCE FRIDAY. The program producer will be Jane Greenhalgh.
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TEAM MEMBERS: Anne Gudenkauf
resource project Media and Technology
The Science Education Department of the Harvard-Smithsonian Center for Astrophysics will produce and evaluate a pilot for a series of after school television program targeted at youth aged 9 -12. The series, which is based on the research into children's misperceptions about science conducted by the applicant, will help viewers make sense of often poorly understood or misunderstood science principles. The project will be highly interactive through the use of the Internet and 800 numbers. In the television series, viewers will see "evidence" for different ways to interpret basic science concepts and will be called upon to make sense of the key evidence, conduct further investigation on their own, and register their findings via the Internet and World Wide Web or by calling an 800 number. In response to the viewer's verdict, local stations will air either a "guilty" or "innocent" resolution -- both of which will clarify the science concept being considered. The PI for the project will be Philip Sadler, Director of the Science Education Department at the Harvard-Smithsonian Center for Astrophysics. The Project Manager will be Matthew Schneps, Director of the Science Media Group. Education and science content will be the responsibility of Hal Coyle, a science teacher and curriculum developer, and Roy Gould, an Education Specialist at the Center. The principal science advisor will be Irwin Shapiro, Director of the Center for Astrophysics, and the chief educational advisor will be Charles Whitney, Prof. Emeritus Harvard University. The video will be produced in cooperation with Terra Associates in New York.
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TEAM MEMBERS: Philip Sadler
resource project Media and Technology
READING RAINBOW, produced by Nebraskans for Public television/Great Plains National ITV Library, is a fifty part continuing PBS children's television series which entices children ages five through eight to read good books. The present project seeks to integrate quality science books into their nationally successful PBS series, thus encouraging children's interest in science and making science books more visible. Six science programs have been produced with prior NSF support; this award will support the production of nine additional half hour READING RAINBOW programs with scientific themes that will become an integral part of the on-going series. A special promotional effort will also be funded to reach early elementary teachers who have not yet discovered Reading Rainbow programs. Targeted at five to eight years olds, READING RAINBOW receives heavy in- school use as well as at-home viewing. It is carried by virtually all PBS affiliates, reaching 95% of the nation's households and 8 million series viewers. In addition to receiving all major children's television awards, READING RAINBOW has demonstrated both increased summer reading and increased requests by title for the books reviewed. The opportunity for increasing attention to science books for early readers is outstanding. NSF support is 31% of the total budgeted; the remainder will be provided by the Kellog Company, the Corporation for Public Broadcasting, and by PBS station.
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TEAM MEMBERS: Twila Liggett Lee Rockwell Jack McBride
resource project Media and Technology
Children's Television Workshop proposes to produce a fourth and fifth season of SQUARE ONE TV, a daily series on mathematics for children ages eight to twelve. Season Four will consist of 40 new half-hours for air on PBS stations beginning September 1991. Consistent with CTW's experimental mission in education, CTW also proposes to undertake a new programming approach to expand the reach of SQUARE ONE TV to a family audience by converting the daily detective serial featured in the series, MATHNET, into four one-hour specials for family viewing. These Season Four MATHNET Specials will be researched to test their effectiveness. Eleven hour-long weekly SQUARE ONE TV programs will be produced for Season Five to be aired in addition to re-broadcasts of the daily series starting January, 1993. Seasons Four and Five production will capitalize on the educational impact and appeal of prior seasons. Mathematical content will be based on research and in conjunction with the Series Advisory Committee and consultants. The additional seasons will be supported by a full range of promotion, community outreach activities, and school services, including teacher's guides.
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TEAM MEMBERS: David Connell Keith Mielke Eve Hall Joel Schneider
resource project Media and Technology
THE DR. FAD SHOW is a daily television series for children ages 6 to 12 that encourages creativity, inventiveness and problem solving in a lively half-hour format. Each program is taped before a studio audience and high-lights the inventions of young participants as well as the fads and inventions of the past, present and future. Created and hosted by Ken Hakuta, or Dr. Fad as he is known to millions of young viewers, the series will combine thirty-five brand new shows with thirty previously produced episodes for a total of sixty-five programs. The series will be produced and packaged next spring and summer at WETA-TV in Washington, D.C. and will be ready for national broadcast on the Public Broadcasting Service (PBS) as early as fall of 1991. THE DR. FAD SHOW will be accompanied by a significant outreach and promotion effort, as well as an educational component that will include an activity and teacher's guide. The programs have already won the endorsement of the National Education Association and the National Inventive Teaching Association (NITA) among others, as well as the enthusiastic support of parents, teachers and a legion of dedicated young viewers and participants.
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TEAM MEMBERS: David Thompson
resource project Media and Technology
Children's Television Workshop is embaring on a ground- breaking experiment in informal science education: the production of an entertaining animated series of 13 half- hour programs for Saturday morning commercial television, based on David Macaulay's bestselling book, The Way Things Work. The audience will be six- to eleven-year olds, with special focus on minority and economically disadvantaged children. The series' primary goal will be to entertain children with lively and appealing characters in a dramatic storyline, while stimulating children's interest in the scientific principles behind the workings of familiar machines and illustrating the action of their parts. NSF support will enable CTW to adapt the CTW Model -- the collaborative process used in earlier NSF-supported programs, 3-2-1 Contact and Square One Tv -- to the opportunities of the animation format and the realities of the partnership with a commercial network. Through a development agreement with CBS, CTW has begun the process of developing the series concept, characters, and storylines. Upon successful completion of this phase, production will follow with an anticipated broadcast premiere in fall 1992. NSF's $2.36 million support will allow this project to be possible by completing the series' funding; it will allow CTW to conduct significant formative research and summative analyses of educational impact, and to reach large minority and economically disadvantaged audiences through wider promotion and the creation and distribution of complementary print materials.
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TEAM MEMBERS: Franklin Getchell Edward Atkins
resource project Media and Technology
This project will produce and evaluate a pilot program with supplementary print material for a half-hour science radio series for Children. The series will target children 8 to 10 years old, but will be designed to include the entire family. Each program will consist of educational songs, interviews, stories, call-in questions and "hands-on" experiments. The support material will provide additional science activities that may appropriately be conducted in the home and in classrooms. The budget for this pilot phase is $266,521 of which $215,940 is being provided by the NSF. The full series, once produced, is planned to be broadcast through the Children's Radio Network. The AAAS will be responsible for development and management of the outreach component of the project.
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TEAM MEMBERS: Jerry Bell
resource project Media and Technology
National Geographic Television is creating multi-platform media to communicate the scientific and engineering stories unfolding in the Gulf region due to the major oil spill. The Deepwater Horizon oil spill is one of the worst environmental disasters to occur in the U.S., and though traditional news outlets continue to report on the spill, there is little discussion about the scientific factors at play. They include the technology and engineering skills needed to stop the leak and contain the oil; the scientific and engineering efforts to mitigate its effects; and the potential impacts on the Earth system. Communicating these scientific and engineering concepts to the public is both critical and urgent. National Geographic is uniquely positioned to take the lead in reporting on the science and engineering behind the spill and its implications. Deliverables will include: a 60-minute "Explorer" documentary television program to air on the National Geographic Channels in September 2010; 16 weekly online "Science Journal" segments featuring interviews with scientists, engineers, and other experts, promoted through National Geographic's social media channels; ongoing online news coverage and blog reports from the Gulf region; and online content for children. Funding from the National Science Foundation will specifically support coverage of the yet-to-be-filmed science and engineering segments for the television program and digital content. The television program and digital content will reach a broad public audience with critical science and engineering concepts. The entire project is designed to communicate scientific messages from the Gulf in real time and over the longer term, and in so doing, to enhance public understanding of science and engineering as it relates to the oil spill crisis.
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TEAM MEMBERS: Maryanne Culpepper
resource project Media and Technology
READING RAINBOW is a 25 part PBS children's television series produced by the Great Plains National Instructional Television Library, a part of the Nebraska Educational Television Network. It addresses the national problem of more and more youngsters reading less and less. This award-winning television series has been successful in using television to stimulate children ages five through nine to read good books. The series attracts an audience of 7.8 million children with ratings equal to those of THE ELECTRIC COMPANY and MR. ROGERS' NEIGHBORHOOD. Program evaluation shows equally enthusiastic responses from parents, teachers, librarians and, most importantly, children. Support will be provided for a series of five READING RAINBOW programs which focus on scientific themes. These episodes will be integrated into the on-going series and build on young children's curiosity and interest in the world as well as demonstrating to children how science relates to all aspects of their lives. In an increasingly technological society, children need stimulation to seek out books related to science, reinforcing early curiosity and strengthening life-long interest in science. Women and minorities are well represented on READING RAINBOW staff and in the productions themselves. Great care is taken to ensure a broad representation of people including racial and cultural groups, female and male, senior citizens and people with varying physical disabilities. Community outreach organizations involved include: the National PTA, American Booksellers Association, American Library Association, National Educational Association and the International Reading Association. In connection with the science series, Reading Rainbow staff will involve the National Science Teachers Association and a special public relations effort will be organized to promote READING RAINBOW to science museums and other organizations that conduct science education program activities for children.
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TEAM MEMBERS: Twila Liggett
resource project Media and Technology
READING RAINBOW is a multi-part PBS children's television series that encourages children ages five through nine to read good books. The program format involves book reviews through narration and illustration with an overall program theme set by a lead book. With support from NSF they have produced and aired five half hour programs devoted to science books and science topics as part of the READING RAINBOW series. The present proposal will add an additional eight programs that focus on scientific themes over the next four seasons of the program, demonstrating to children how science is integrated into all aspects of their lives and encouraging them to read science books. The series utilizes a thorough system of book and program topic review before material is selected for each program. Scientists, educators, librarians, teachers, parents, and children evaluate candidate books for interest, appropriateness, readability, and suitability for television treatment. READING RAINBOW programs are evaluated for effectiveness after they are produced to provide feedback for future programs. The resulting programs are having a substantial effect on home, school, and library. Booksellers are reporting dramatic increases in sales of reviewed books; librarians greatly increased requests for and use of materials. Recent READING RAINBOW book reviews have led to new covers and new marketing programs for books, and teachers are using materials during the school year following summer broadcast. Publishers, seeing an increased market for books for young children, are encouraging new work by authors and illustrators. A $750,000 award over three years is recommended: $250,000 for FY 87, and additional amounts of $250,000 in FY 88 and $250,000 in FY 89.
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TEAM MEMBERS: Twila Liggett Stephen Lenzen Jack McBride
resource project Media and Technology
The Mississippi Museum of Natural Science proposes to build on its program of activities that involve children in science and bring them into contact with the approaches, objects and equipment that scientists use, with each activity designed to stimulate thinking and heighten interest in science. Cardinal features of the program are the development of hands-on exhibits, science kits for classroom use and a studied tie with the children's television program, "3-2-1 Contact." The goals are to coordinate these activities with hands-on science activities for students in grades 3-6, and to coordinate classroom activities with those at the museum, which conducts "3-2-1 Contact Days" throughout the year when students come to the museum and take part in experiments, observations and enrichment lessons and actively manipulate museum objects. The museum now will refine the program components, including improvement and duplication of the hands-on kits, continuation of the workshops for elementary teachers and development of new participatory exhibits dealing with insects and endangered species, and will present them to an expanded audience. One-third of the children in the state live below the poverty level, and fifty per cent represent minority populations. As most of these children lack such out-of-school experiences these informal science activities are particularly meaningful.
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TEAM MEMBERS: Elizabeth Hartfield Martha Cooper