READING RAINBOW is a 25 part PBS children's television series produced by the Great Plains National Instructional Television Library, a part of the Nebraska Educational Television Network. It addresses the national problem of more and more youngsters reading less and less. This award-winning television series has been successful in using television to stimulate children ages five through nine to read good books. The series attracts an audience of 7.8 million children with ratings equal to those of THE ELECTRIC COMPANY and MR. ROGERS' NEIGHBORHOOD. Program evaluation shows equally enthusiastic responses from parents, teachers, librarians and, most importantly, children. Support will be provided for a series of five READING RAINBOW programs which focus on scientific themes. These episodes will be integrated into the on-going series and build on young children's curiosity and interest in the world as well as demonstrating to children how science relates to all aspects of their lives. In an increasingly technological society, children need stimulation to seek out books related to science, reinforcing early curiosity and strengthening life-long interest in science. Women and minorities are well represented on READING RAINBOW staff and in the productions themselves. Great care is taken to ensure a broad representation of people including racial and cultural groups, female and male, senior citizens and people with varying physical disabilities. Community outreach organizations involved include: the National PTA, American Booksellers Association, American Library Association, National Educational Association and the International Reading Association. In connection with the science series, Reading Rainbow staff will involve the National Science Teachers Association and a special public relations effort will be organized to promote READING RAINBOW to science museums and other organizations that conduct science education program activities for children.
Maryland Instructional Television, in conjunction with the National Science Teachers Association, will use the expertise of scientists and educators and the medium of television to create an exciting science video series for children ages four through seven. The activities of the project include the identification of content, design of instructional video and ancillary print materials, and formative evaluation. Fifteen video programs will be developed, each containing two or three separate sub-programs. These will be supplemented by teacher and parent guides which will suggest activities designed to expand upon the material covered in the program. The series content and materials will explore everyday events in the lives of young children and will integrate science and mathematics concepts, skills and application into a variety of curricular areas. The companion activities will make use of objects already in the child's world or easily accessible in the home. This project is funded jointly with the Instructional Materials Development Program.
Children's Television Workshop(CTW) has produced a special 30 minute program for their "3-2-1 CONTACT" science series on the space program in response to the recent space shuttle tragedy. CTW has extensive footage on the scientific aspects of the space program along with interviews with astronauts Charles Bolden, Sally Ride, Mary Cleave and Franklin Chang-Diaz. The program is hosted by Robin, one of the regulars on "3-2-1 CONTACT." This program, aimed at children ages 8-12, reviews the scientific aspects of space exploration, examines the risks, explores the many- faceted life of being an astronaut, and places the space program in an understandable context for children.