NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
The Lawrence Hall of Science (LHS) will collaborate with the Children's Museum of Houston, Miami Museum of Science and the New California Media (an association of over 500 ethnic media organizations) to provide youth ages 7-10 with standards-based science and math activities using newpapers as a vehicle. Mathematics and science challenges, already field-tested by the LHS, are presented as educational inserts using cartoons, on a weekly or monthly basis. The content to be addressed includes numbers and operations, algebra, geometry, science as inquiry and life science through engaging formats in Spanish-language newspapers. While building on the "Newspapers in Education" program, strategic impact will be realized by demonstrating the ability of a more intensive approach to reach families of underserved and underrepresented audiences through a collaboration of print media, museums, libraries, schools and community organizations. The ultimate goal is to increase exposure to informal science education activities at museums and in Spanish-language media. Deliverables include the newspaper activities (designed for families to use at home), family sessions at local libraries, science centers, after school programs and community organizations as well as a festival and website. Promotional sessions at New California Media Expos and workshops at the Asociation of Science and Technology Centers conferences will introduce the project to media and museum partners. This project will target underserved communities in California, Texas and Florida and is estimated to reach more than 450,000 families by year three.
This project creates and implements a national parent engagement and education campaign. It provides a framework for all parents to explore existing and alternative forms of assessment within the context of changes in current classroom math curriculum and practices. The campaign also provides a mechanism for enhancing communication between teachers, schools and parents in order to ensure support for math strategies and practices by all members of learning communities nationwide. Project products include: * A thirty-minute documentary on mathematics reform and assessment, to be broadcast by public television stations, that will also include a viewer's guide and local publicity materials. * A Community Education Kit containing a Leader's Guide, Parent's Handbook, and short videotapes. Project materials and activities are designed for parents of elementary-age children, with a specific emphasis for materials on grades 3-5.
Michigan Technological University will collaborate with David Heil and Associates to implement the Family Engineering Program, working in conjunction with student chapters of engineering societies such as the American Society for Engineering Education (ASEE), the Society of Hispanic Professionals (SHP) and a host of youth and community organizations. The Family Engineering Program is designed to increase technological literacy by introducing children ages 5-12 and their parents/caregivers to the field of engineering using the principles of design. The project will reach socio-economically diverse audiences in the upper peninsula of Michigan including Native American, Hispanic, Asian, and African American families. The secondary audience includes university STEM majors, informal science educators, and STEM professionals that are trained to deliver the program to families. A well-researched five step engineering design process utilized in the school-based Engineering is Elementary curriculum will be incorporated into mini design challenges and activities based in a variety of fields such as agricultural, chemical, environmental, and biomedical engineering. Deliverables include the Family Engineering event model, Family Engineering Activity Guide, Family Engineering Nights, project website, and facilitator training workshops. The activity guide will be pilot tested, field tested, and disseminated for use in urban, suburban, and rural settings. Strategic impact will result from the development of content-rich engineering activities for families and the dissemination of a project model that incorporates the expertise of engineering and educational professionals at multiple levels of implementation. It is anticipated that 300 facilitators and 7,000-10,000 parents and children will be directly impacted by this effort, while facilitator training may result in more than 27,000 program participants.
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TEAM MEMBERS:
Neil HutzlerEric IversenChristine CunninghamJoan ChaddeDavid Heil
The Queens Borough Public Library (QBPL) will develop "Science in the Stacks," an integrated, multi-sensory, self-paced informal learning environment within its forthcoming Children's Library Discovery Center. It will include 36 Discovery Exhibits developed by the Exploratorium, three Learning Carts for scripted activities by librarians, six Information Plazas, a Discovery Teens program, a web site and supporting educational activities. The theme will be multiple pathways to the world of information. QBPL will be collaborating locally with the New York Hall of Science and the Brooklyn Children's Museum. Overall, QBPL receives some 16 million visits per year; the target audience for this project is children ages 3 to 12. In addition to its public impact, "Science in the Stacks" will have professional impact on both the science center and library fields, showing how it is possible to combine their different modes of STEM learning in complementary ways. Although library-museum colaaborations are not new, this one is the first attempt to combine their respective learning resources on a large scale. It offers the potential to serve as a new model for both fields, enabling visitor (patron) entry into self-directed STEM learning through books, media, programs or hands-on activities.
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TEAM MEMBERS:
Nick BuronLorna Rudder-KilkennyThomas RockwellMarcia Rudy
In 2002, Delta Sigma Theta Sorority, Inc. and the Delta Research and Educational Foundation (DREF), in partnership with the AAAS, under funding from the National Science Foundation (NSF), began the Science and Everyday Experiences (SEE) Initiative. SEE helps those involved with African American elementary and middle school age children (K-8) develop effective ways to support the children's informal science learning experiences.
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TEAM MEMBERS:
Patricia CampbellRosa CarsonTom KiblerDelta Research and Educational Foundation
Visitors to the Science Museum of Minnesota provided feedback on the books, How Small Is Nano? and Is That Robot Real? in order to assess the books and their ability to impart knowledge of nanoscience. The visitors, 63 adults in all, read one of the books to the child or children accompanying them, then answered a series of questions about their experience including their interest in and enjoyment of the book they read, as well as the age appropriateness of the book. The report compares and contrasts the two books throughout.
The Science Museum of Minnesota conducted the StretchAbility program on January 25th, and February 1st, 2010, and the Children’s Museum of Houston conducted the program on November 10th, 14th, and 25th, 2009. A total of 20 paired adult and child groups provided feedback through a survey designed to measure their engagement with and comprehension of the activity. After the activity, evaluators targeted participating children 8 or younger who were verbal for the interview, and gave a survey to the child’s parent to complete. Paired surveys were used due to the lower verbal nature of the younger
In 2004, the City of Menomonie updated its storm water management plan to minimize storm water runoff, encourage storm water infiltration and reduce sediment and nutrient deposition in the storm water conveyance system and waterways. This plan complies with the requirements of the EPA Phase II and the Wisconsin Department of Natural Resource (WDNR) NR 151 and NR 216 storm water regulations that affect the City of Menomonie. Under the education and information chapter of the plan, the following recommendation is mentioned: “We recommend that the City and the University of Wisconsin-Stout partner and work together to ensure that positive steps are taken within the City of Menomonie watershed and Galloway Creek sub-watershed”. In order to meet that specific storm water management recommendation, students enrolled in the BIO 111 course (Science, Society and the Environment) collect and analyze water quality data within specific sections of Galloway Creek and submit their results in a stream report.
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TEAM MEMBERS:
Krista JamesWisconsin Water Action Volunteers ProgramCity of Menomonie
To quantify how much of the night sky has been lost to light pollution, students in grades 3-8 compare their backyard view of Orion to six star charts of the constellation with varying limiting magnitudes. Using thousands of observations from across the local community, teams of students from individual schools plot the collective results by constructing a 3D model out of LEGO blocks. Beforehand, all teachers integrate some aspect of the topic in their regular classroom instruction. The website offers supporting lessons, resources, and ideas for teachers and families alike.
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TEAM MEMBERS:
Penn-Harris-Madison School Corporation
Join us in the search for interstellar dust! In 2006, the Stardust spacecraft returned particles of interstellar dust that originated in distant stars. But before they can be studied, these tiny dust grains will have to be found. This is where you come in! Our volunteers are using an online Virtual Microscope to search for these elusive particles, which were captured in aerogel. In addition, the discoverer of an interstellar dust particle will appear as a co-author in the discovery announcement, and will name the particle!
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TEAM MEMBERS:
University of California, BerkeleyThe Planetary SocietyNASAAndrew Westphal