The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
The Lawrence Hall of Science (LHS) will collaborate with the Children's Museum of Houston, Miami Museum of Science and the New California Media (an association of over 500 ethnic media organizations) to provide youth ages 7-10 with standards-based science and math activities using newpapers as a vehicle. Mathematics and science challenges, already field-tested by the LHS, are presented as educational inserts using cartoons, on a weekly or monthly basis. The content to be addressed includes numbers and operations, algebra, geometry, science as inquiry and life science through engaging formats in Spanish-language newspapers. While building on the "Newspapers in Education" program, strategic impact will be realized by demonstrating the ability of a more intensive approach to reach families of underserved and underrepresented audiences through a collaboration of print media, museums, libraries, schools and community organizations. The ultimate goal is to increase exposure to informal science education activities at museums and in Spanish-language media. Deliverables include the newspaper activities (designed for families to use at home), family sessions at local libraries, science centers, after school programs and community organizations as well as a festival and website. Promotional sessions at New California Media Expos and workshops at the Asociation of Science and Technology Centers conferences will introduce the project to media and museum partners. This project will target underserved communities in California, Texas and Florida and is estimated to reach more than 450,000 families by year three.
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
ZOOM! is the Emmy Award-winning series for 8 to 11 year olds that ran on PBS for six years in the 1970's. WGBH, where the series was produced, is hoping to update the series and produce new programs for national broadcast. This planning grant will enable WGBH to make planning for math and science education an integral part of the piloting phase the station is about to enter. Specific activities to be conducted with the NSF support include such things as: Holding a series of science and math brainstorming sessions; Revamping the series advisory committee by adding more people with expertise in math, science, and elementary education; Hiring a science and mathematics content director; Consulting with outreach partners to develop ways to extend the series' impact beyond the television audience; Refining the science and mathematics goals; Developing methods to integrate science and math into the programs; Producing sample math/science segments, using different approaches; Testing the sample segments for audience effectiveness.
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TEAM MEMBERS:
Brigid SullivanAlison BassettCandace JulyanKate Taylor
This project creates and implements a national parent engagement and education campaign. It provides a framework for all parents to explore existing and alternative forms of assessment within the context of changes in current classroom math curriculum and practices. The campaign also provides a mechanism for enhancing communication between teachers, schools and parents in order to ensure support for math strategies and practices by all members of learning communities nationwide. Project products include: * A thirty-minute documentary on mathematics reform and assessment, to be broadcast by public television stations, that will also include a viewer's guide and local publicity materials. * A Community Education Kit containing a Leader's Guide, Parent's Handbook, and short videotapes. Project materials and activities are designed for parents of elementary-age children, with a specific emphasis for materials on grades 3-5.
Reading Rainbow is a long running, highly acclaimed children's television series designed to engage children in reading. Over the years, the series has incorporated both a science strand and a mathematics strand. Nebraskans for Public Television is now producing two additional math-focused programs and one integrated math/science program. These programs will further integrate math-oriented books into the series, will heighten the visibility of quality children's math-oriented books, and will model how children can understand and enjoy mathematics and science in the world around them. Outreach will be coordinated with libraries and museums nationwide. The project also will expand the "Math for Families Workshops," which were previously developed, from 50 public broadcasting stations to 100 stations. The workshops also will be integrated into the PBS "Ready To Learn" endeavor.
CTW is approaching completion of the fifth and final season of new show production for Square One TV -- a daily PBS television series designed to promote interest in and enthusiasm for mathematics among eight- to twelve-year-olds, with special attention given to girls and minority children. Research has shown that Square One TV is educationally effective, and the series has received numerous awards, from both the educational and broadcasting communities.
The Queens Borough Public Library (QBPL) will develop "Science in the Stacks," an integrated, multi-sensory, self-paced informal learning environment within its forthcoming Children's Library Discovery Center. It will include 36 Discovery Exhibits developed by the Exploratorium, three Learning Carts for scripted activities by librarians, six Information Plazas, a Discovery Teens program, a web site and supporting educational activities. The theme will be multiple pathways to the world of information. QBPL will be collaborating locally with the New York Hall of Science and the Brooklyn Children's Museum. Overall, QBPL receives some 16 million visits per year; the target audience for this project is children ages 3 to 12. In addition to its public impact, "Science in the Stacks" will have professional impact on both the science center and library fields, showing how it is possible to combine their different modes of STEM learning in complementary ways. Although library-museum colaaborations are not new, this one is the first attempt to combine their respective learning resources on a large scale. It offers the potential to serve as a new model for both fields, enabling visitor (patron) entry into self-directed STEM learning through books, media, programs or hands-on activities.
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TEAM MEMBERS:
Nick BuronLorna Rudder-KilkennyThomas RockwellMarcia Rudy
John Carroll University, Cleveland's International Women's Air and Space Museum and Cleveland Public Schools are partnering in a three-year project to provide a cross-age, collaborative exhibit development experience to increase young peoples' science understanding and interest in science and teaching careers. The program exposes 120+ high school and undergraduate women to the skills of educational program planning and implementation. Content includes science, technology, engineering and math related to flight, and the history and role of women in flight related careers. The project proposes a highly supportive learning environment with museum, science and education experts working alongside students at secondary and undergraduate levels to design exhibits that will meet the interest and needs of the museum, and the young children and families from Cleveland schools who visit. Through qualitative and quantitative methods, the evaluation will measure change in participant career interests, content understanding and perception of science, technology, engineering and math subjects, and skill development in presenting these concepts to public audience members. Public and professional audience experiences will also be evaluated. More than nine hundred local elementary school age children, their families and 15,000 general public audience members will participate in student-designed, museum-based exhibits and programs. Deliverables include a model for university/museum partnerships in providing exhibit development and science learning experiences, three team-developed permanent exhibits about flight and women in science, a set of biographies about women and flight in DVD format and three annual museum based community events. The model program will be informed by national advisors from museum/university partners across the United States who will attend workshops in connection with the projects public presentations in years one and two. These meetings will both provide opportunities to reflect on the program progress and to develop new strategies in the evolution of the program design. Workshop participants will develop plans to implement similar programs in their home locations, impacting another layer of public audiences. The transferability of the model to these new sites will be measured in year three of the proposal. An additional 25,000 participants are expected to be impacted in the five years following the grant period. Beyond the implementation sites, the model's impact will be disseminated by the PI and participants in the program through peer reviewed journals and presentations at national conferences.
This report presents the findings from a front-end evaluation of 1, 2, 3 Ready? Set. Go!, conducted by Randi Korn & Associates (RK&A) for the Minnesota Children's Museum. 1, 2, 3 Ready? Set. Go! is a traveling exhibition that will visit both libraries and children's museums across the country. The exhibition is being developed by the Minnesota Children's Museum in collaboration with the American Library Association to engage children 2 through 7 years and their parents in exploring math through hands-on, book-based math activities.
The Science Museum of Minnesota conducted the StretchAbility program on January 25th, and February 1st, 2010, and the Children’s Museum of Houston conducted the program on November 10th, 14th, and 25th, 2009. A total of 20 paired adult and child groups provided feedback through a survey designed to measure their engagement with and comprehension of the activity. After the activity, evaluators targeted participating children 8 or younger who were verbal for the interview, and gave a survey to the child’s parent to complete. Paired surveys were used due to the lower verbal nature of the younger