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resource project Media and Technology
WGBH Educational Foundation is requesting $1,709,863 to produce 20 new shows and new outreach and Web activities for ZOOM. ZOOM is a daily half-hour PBS series targeted to kids ages 8 to 11. Uniquely by and for kids, ZOOM gives its viewers a chance to explore, experiment and share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The goals for Season VII are to: (1) develop three new content areas-"Survivor Science," "Sleuth Science," and "Conservation Science"; (2) launch "ZOOM Into Action and Conserve," a new campaign designed to give kids conservation activities to fuel their volunteerism and help them understand the science behind their efforts; (3) create new science training materials for afterschool program leaders; and, (4) conduct summative evaluation to continue to gauge ZOOM's effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. ZOOM-related activities at community-based organizations include 1,450 ClubZOOM science afterschool programs and 23 ZOOMzone science museum exhibits. ZOOM currently is carried by 261 public broadcasting stations and is viewed by close to 5 million children per week. The 2,400-page interactive web site is updated weekly and attracts almost 43,000 visitors per day.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
WGBH Educational Foundation is producing a four-hour documentary special, "Fire," to be broadcast as a NOVA special. The series will present the story of fire as an important but often overlooked key to understanding the natural world and our shared environmental history. Humans have used fire in virtually every aspect of our existence: for heat and light, as a tool and a source of power, for the private rituals of spiritual life and the monumental reshaping of entire landscapes. Fire acts as a significant agent of change in our world today, and the interaction of fire and humans is now acknowledged as a significant part of global climate change research and of biodiversity and ecosystem health studies. Fire will examine these and other powerful and fundamental scientific questions related to fire being explored today. The project will integrate fire history with an understanding of the scientific principles of fire chemistry and behavior, and it will link that knowledge with ecology, agriculture, forestry and resource management. An integrated outreach campaign will accompany the television series. It will be built around a resource kit, offered in both print and CD-ROM formats, with activities and other resources for families and youth organizations at the late elementary and early middle school level. There also will be special web pages within NOVA's award-winning web site that will include the "Fire" resource kit materials. The PI and Series Producer will be Judith Vecchione whose credits include the NSF-supported series on women scientists today, "Discovering Women." Paula Apsell, Executive Producer for NOVA, will be Executive-in-Charge. The Film Director will be Kirk Wolfinger whose prior NOVA productions include "Submarine!," "Titanic's Lost Sister," "Daredevils of the Sky," and "To the Moon." The Series Senior Advisor is Stephen J. Pyne, Professor of History at Arizona State University. Dr. Pyne is an environmental historian and author of the five-book "Cycle of Fire" suite. Other advisors include: Norman L. Christensen, Dean of the Nicholas School of Environment at Duke University; Johann Georg Goldammer, Senior Scientist and leader of the Fire Ecology and Biomass Burning Research Groups of the Max Planck Institute for Chemistry; Robert Huggins, Servicewide Education Coordinator for the National Park Service; Elizabeth A. Povinelli, Associate Professor of Anthropology at the University of Chicago; Marcella Russell, Regional Liaison for the Massachusetts Parent Involvement Project; and Brian Stocks, Senior Fire Research Scientist at the Canadian Forest Service.
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TEAM MEMBERS: Judith Vecchione Barbara Flagg
resource project Media and Technology
National Geographic Television is producing a large-format, 3D film, "Sea Monsters," about prehistoric marine reptiles. The project will also include formative and summative evaluations, educational materials for home, after-school and classroom use, professional development for educators, an interactive website and innovative outreach to underserved youth. The film will present the current scientific understanding of Mesozoic marine ecosystems and the biology and behavior of prehistoric marine reptiles. The storyline of the films sets paleontological discovery into historical context, and reveals much about the scientific method and process of inquiry. Innovative intercutting between live-action paleontology sequences and photo realistic 3D animation of the reptiles will bring the fossils to life and allow audiences to make connections between the remains that are uncovered and the reptiles' activities, all of which are driven by concrete evidence in the fossil record. Sea Monsters will have a strategic impact on the field of informal science education by using groundbreaking computer-generated imagery technologies, and by demonstrating that a strong, dramatic storyline is a powerful and effective method for communicating scientific concepts. Standards-based lesson plans for the classroom and informal activity guides for families will augment the impact of the film. National Geographic has teamed with leading scientific experts and formal and informal education specialists to inform and advise the project. Multimedia Research and Knight-Williams Research Communication, respectively, will conduct formative and summative research.
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TEAM MEMBERS: Lisa Truitt Erica Meehan Barbara Flagg
resource project Media and Technology
The Shared Signing Science Planning Project will develop a prototype of a web-based Signing Science Pictionary. The prototype will be piloted to families and caretakers of deaf and hard of hearing children to study the feasibility and effectiveness of the learning technology and identify the activities that are most effective in helping deaf children learn life science at informal science centers. The project team will also compile a dictionary of science terms with the intention of including the terms in a full version of the Pictionary. The final Pictionary will be comprehensive; including scientific terms from life, physical, Earth, and space science and will be presented in animated sign language accompanied by written explanations and pictorial illustrations. The project will also produce a video guide with a description of activities that parents can implement with their children. The planning project will result in a prototype with 100 life science terms of species found at the three informal science centers the children and parents will visit to test the prototype. These informal sites are hands-on and exploratory featuring marine organisms and a range of terrestrial flora and fauna to touch and interact with. To prepare for the site visits, parents and caretakers of deaf or hard of hearing children will be taught how to use the Pictionary with children through a Flash-based movie that introduces the interactive features and assists the parents in engaging with their children in three activities using the signing scientific vocabulary. The preparatory vocabulary work with the parents and children will lay the educational foundation for the visits to the informal science education sites. Families will test the initial project prototypes with deaf children using a control group for comparison. Pre-tests will be used to assess childrens' vocabulary before use of the Pictionary. Follow up tests will test knowledge of the new words and will include field observations of children in museums, zoos, and farms, where the new terms will come to life in corresponding exhibits. The results of the ongoing evaluation will be compiled into a guide for other developers of similar materials for the deaf community, and will impact the development of the final project. The project will broaden participation of an underserved audience in STEM learning and generate new knowledge about how to effectively integrate emerging learning technologies into exhibits and programs for deaf learners.The project team includes TERC and Vcom3D and collaborators from Gallaudet University Regional Center at Northern Essex Community College, the College of the Holy Cross, and the Learning Center for Deaf Children. Participating informal science education institutions are represented by the EcoTarium, Davis' Farmland, and the Stone Zoo. These partnerships provide the necessary expertise and support for the proposed project to have significant impact on advancing STEM learning in informal settings for children with hearing disabilities through the use of assistive learning technologies.
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TEAM MEMBERS: Judy Vesel Jason Hurdich
resource project Media and Technology
WGBH Educational Foundation is requesting $1,261,934, or 33% of a total project budget of $3,835,236, to produce 20 new shows and new outreach and Web activities for" ZOOM." Targeted to kids ages 8 to 11, "ZOOM" is a daily, half-hour PBS series featuring an assortment of games, riddles, investigations, recipes and poems -- all based on materials sent in by its young viewers. Uniquely by and for kids," ZOOM" gives its viewers a chance to explore, experiment and share their creativity. "ZOOM's" science and math segments (30% of each half-hour show) give kids opportunities to explore scientific and mathematical ideas, concepts and phenomena. The goals for Season VI are to: (1) expand "ZOOM's" engineering curriculum; (2) develop two new content areas--Sports Science, and Perception and Sensation; (3) create new partnerships with FIRST LEGO League and Girl Scouts of USA; and, (4) conduct summative evaluation to continue to gauge "ZOOM's" effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. "ZOOM"-related activities at community-based organization include 590 ClubZOOM science afterschool programs and 21 ZOOMzone science museum exhibits. The 2,400-page interactive web site is updated weekly. "ZOOM" currently is carried by 170 public broadcasting stations and is viewed by close to 6 million children per week. The program receives 24,000 letters and e-mails per week; the web site attracts an average of 14,000 visitors per month.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
The Massachusetts General Hospital is developing a large format film that will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of consciousness. For the past two decades, the field of cognitive neuroscience has begun to explore and understand some of the most complex brain functions and, for the first time, research is pointing to answers to such questions as, "What makes intelligence possible?" and "What makes consciousness possible?" This film will examine the basic functions of the brain and explore some of the cutting-edge research that is reaching into the realms of intelligence and consciousness. The large format film will be supported by outreach components that will include an educator's guide, a family pamphlet, a poster and a website. Science content for the series will be developed by Anne Buckingham Young, Chief of the Department of Neurology at the Massachusetts General Hospital; Dennis Selkow, Co-Founder and Co-Director of the Center for Neurologic Diseases at Brigham and Women's Hospital and Professor of Neurology and Neuroscience at Harvard Medical School; and Gary L. Gottlieb, Professor of Psychiatry at Harvard Medical School. They will work closely with advisors with expertise in cognitive neuroscience, psychology, psychiatry, philosophy and biology. The project will be under the direction of JoAnna Baldwin-Mallory, Director of the Office of New Ventures at Partners HealthCare System. The film will be directed and produced by Peter Georgi who is currently producing and directing the NSF supported large format film, The Human Body, with the BBC. Front-end and formative evaluation will be conducted by Ralph Adler of RMC Research. As they have developed the conceptualization and preliminary plans for the film, the staff has identified several issues that would benefit from further, more in-depth planning. These activities that would be conducted during the planning stage include: Convening the scientific advisors and production staff to develop the science content further and to design an approach for presenting substantive content that is appropriate for the large format film medium; Conducting front-end evaluation of popular understandings of and interest in brain science; Carrying out formative testing of preliminary script ideas; Investigating the potential for supplementing the already planned outreach materials with additional components such as a guide specifically designed for classroom teachers, an activity guide for students, a CD-ROM and short radio spots that present stories from the front lines of brain research; Developing a film script, print and web components; Establishing partnerships in research and academic communities and with science centers and natural history museums.
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TEAM MEMBERS: JoAnna Baldwin-Mallory
resource project Media and Technology
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS: Roberto Salazar Gilbert Sanchez Robert Russell
resource project Exhibitions
Plants Are Up To Something (aka Elementary, Secondary, and Informal Education: Huntington Conservatory for Botanical Science) is a 16,000 square-foot exhibition full of spectacular plants and interactive exhibits. The Huntington Library will developed the Rose Hills Foundation Conservatory for Botanical Science to engage visitors of all ages in the study of plants. Conceived as a synthesis of a traditional conservatory and an interactive science center, the Conservatory will be a 16,000-square-foot permanent exhibition featuring spectacular plants in a family-oriented setting. Using a living collection of plants from around the world, visitors will explore the diversity of plants. Interactive exhibits will encourage visitors to make observations and comparisons of plant structures.
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TEAM MEMBERS: James Folsom Kathleen Connolly
resource project Exhibitions
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.
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TEAM MEMBERS: Charles Kopczak
resource project Media and Technology
To address a lack of informal science education opportunities and to increase community capacity to support STEM education for their children, Washington State University's Yakima Valley/Tri Cities MESA program, the Pacific Science Center, and KDNA Educational Radio have developed a set of informal science initiatives that offer complementary learning opportunities for rural Latino families. The goal of this four-year program is to create a sustainable informal science infrastructure in southeastern Washington State to serve families, increase parental awareness, support and involvement in science education and ultimately increase the numbers of rural Latino youth pursuing STEM-related under graduate studies. This program is presented in English and Spanish languages in all of its interconnected deliverables: Two mobile exhibits, beginning with one focused on agricultural and environmental science developed by The Pacific Science (PCS) Center; Curriculum and training in agriculture, life sciences and facilitating learning; Curriculum and training for community members to provide support to parents in encouraging the academic aspirations of their children developed by PSC and MESA; 420 Youth and parents from the MESA program trained to interpret exhibits and run workshops, community festivals, family science workshops and Saturday programs throughout the community; Four annual community festivals, quarterly Family Saturday events, and Family Science Workshops reaching 20,000 people over the four-year project; Take home activities, science assemblies, a website and CDs with music and science programming for community events; A large media initiative including monthly one hour call-in radio programs featuring science experts, teachers, professionals, students and parents, 60-second messages promoting science concepts and resources and a publicity campaign in print, radio and TV to promote community festivals. These venues reach 12,500-25,000 people each; A program manual that includes training, curriculum and collaborative strategies used by the project team. Overall Accesso la Ciencia connects parents and children through fun community activities to Pasco School District's current LASER science education reform effort. This project complements the school districts effort by providing a strong community support initiative in informal science education. Each activity done in the community combines topics of interest to rural Latinos (agriculture for instance) to concepts being taught in the schools, while also providing tools and support to parents that increases their awareness of opportunities for their children in STEM education.
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TEAM MEMBERS: James Pratt D. Janae' Landis Donald Lynch Michael Trevisan
resource evaluation Exhibitions
The Oregon Museum of Science and Industry (OMSI), with major funding from the National Science Foundation, developed the Animal Secrets exhibition for children ages 3-8 and their families. The exhibition seeks to provide families with an opportunity to discover nature from an animal's point of view as they explore immersive, naturalistic environments including a meadow, stream, woodland, cave, and naturalists' tent. The exhibit's "big idea" is for visitors to develop a sense of wonder about nature by exploring the secret world of animals. Evaluation instruments and surveys are included in the
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