Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS:
Marianne McPhersonElizabeth BachrachIrene F GoodmanScreenscope, Inc.American Association for the Advancement of Science
"Megalodon: Largest Shark That Ever Lived", a 5000-square-foot exhibition, started with a gift of shark fossil specimens and models, inspiring curators and administrators to create an exhibition to educate the public about extinct and modern sharks. This summative evaluation was undertaken to investigate whether exhibition visitors come away with an understanding of the exhibition's main premise: Megalodon, a dominant marine predator for 15 million years before vanishing 2 million years ago, provides lessons for shark conservation today. The learning goals also included a number of subthemes
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TEAM MEMBERS:
Ellen GiustiFlorida Museum of Natural History
Project BudBurst engages people from across the United States in the collection of important climate change data based on the timing of leafing and flowering of trees and flowers. Project BudBurst participants take careful observations of the phenological events such as the first leafing, first flower, and first fruit ripening for a variety of plant species including trees, shrubs, flowers, grasses, weeds and ornamentals. Project BudBurst is particularly interested in observations of native plant species. The citizen science observations are reported online to a national database. As a result valuable environmental and climate change information is being collected in a consistent way across the country. Scientists can use this data to learn about the responses of individual plant species to climatic variation locally, regionally, and nationally, and to detect longer-term impacts of climate change by comparing with historical data.
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University Corporation for Atmospheric Research Office of Outreach and EducationChicago Botanic GardenUniversity of MontanaSandra Henderson
You can Celebrate Urban Birds by gardening, by organizing a community event, or by connecting to the outdoors through art projects. Become a citizen-scientist by observing birds in your neighborhood and sending the data to scientists at the Cornell Laboratory of Ornithology. For anyone, anywhere, anytime (even in the suburbs or the country!)... everybody can Celebrate Urban Birds in some way.
This planning project seeks to study new ways to tap into family vacation agendas as opportunities for increased learning. It will assess and prototype a variety of program development activities related to outdoor and indoor experiences for families on vacation to the Grand Strand coastal region of South Carolina, and potentially to other such vacation spots around the country. Such experiences are intended to facilitate family learning about coastal ecosystems. The planning work is a collaborative effort among professionals in university and museum organizations along with the Myrtle Beach Area Convention and Visitors Bureau.
National Wildlife Federation is requesting a planning grant to support the development of a six-part television mini-series called "Springwatch USA" and related educational materials. "Springwatch" will focus on phenology and engage viewers to report their findings of specific natural phenomena, via the web. The goal is to educate children, families and self-appointed citizen naturalists of all ages on the core science concepts associated with phenology and ecology and the hallmark animal and plant responses to the seasonal transition from winter to spring. A second goal is to familiarize the American public with broader, cutting-edge concepts of how longer term changes in climate may also be significantly shifting some of the accepted norms for the progression of spring in North America. The proposed planning phase will include: audience research, meetings of science and education advisors, development of episode plans, conceptual design of field identification and educational materials as well as the protocols that will serve to standardize the data and make it useful for scientific, education and interpretive purposes. National Wildlife Federation will be collaborating with Animal Planet and Painless Productions to create the "Springwatch" series
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TEAM MEMBERS:
Craig Tufts
resourceprojectProfessional Development, Conferences, and Networks
The Bay Area Discovery Museum will expand their "My Place by the Bay" theme with new programmatic elements that "reinforce the theme that people, plants and animals live together and depend upon each other to survive." Three new activity areas will be developed that focus on science learning: A) an outdoor "Tot Lot" for early science learners; B) an outdoor "Discovery Cove" focusing on place-specific elements of their bayshore site; and C) an indoor recreated "Research Vessel" outfitted with a simulated navigaion station and marine biology laboratory. The learning goals for these three areas are: 1) "The Bay environment is home to many living things"; and 2) "I can do science to explore and learn about my world". The "Tot Lot," built into a hill, will be a one-half acre, multi-sensory, outdoor, prepared environment for children under five to learn about animals living in three distinct Bay habitats: woodland, stream and meadow. The "Discovery Cove" will be a two-acre area prepared environment for children up to age eight. Learners will be encouraged to see the bay as an integrated system that includes animal adaptations, ecological relationships and human activity. The "Research Vessel" is inspired by the R/V Questuary and is the place where visitors will use authentic tools to do science. Other features of this project include an integrated system of Parenting Messages that includes special signage for parents and a Families Ask Guide for families with children ages seven and under that is a joint effort of DABM, Golden Gate National Recreation Area and the Golden Gate National Parks Association. They will also develop a series of teacher workshops that will link this informal learning space with the needs of formal education. One specific school group with whom they will work is the Junipero Serra, an NSF Urban Systemic Intiative site.
The Brooklyn Children's Museum (BCM) will develop "LifeTrek," a 6000-sq. ft. permanent exhibition and related educational extensions. LifeTrek will be an integrated learning environment comprised of a series of immersive indoor habitats where children will investigate natural phenomena and processes. Designed for urban children ages 4-11 and their families and teachers, LifeTrek will provide a range of open-ended and challenging opportunities to practice science skills, and facilitate greater awareness of and respect for the natural world. Reflecting the ecological framework in which New York City resides, a northern estuary system, the exhibition will feature twelve object-rich habitats: stream's edge, flowing stream, freshwater pond, salt marsh, tidal pool, shore, dune, cliff, cave, meadow, fallen log and living tree.
The Oregon Museum of Science and Industry (OMSI) will develop "Outdoors Indoors, an Interactive Natural Science Exhibition for Young Children," ages 3-8, and their families. Two 2,500 sq. ft. versions of the exhibition will be developed -- one to be installed at OMSI and the other to travel. Building on children's innate curiosity about the natural world, the exhibition invites visitors to explore a woodland environment where they can develop process skills and learn natural science concepts. The exhibition will also focus on ways that parents can help encourage their children's science learning, both through exhibit activities and through exploration of the natural world outdoors. Bilingual text (English and Spanish) will help make the exhibition accessible to a diverse audience. Ancillary materials for families and educators will further enhance learning.
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
National Geographic Television is producing a large-format, 3D film, "Sea Monsters," about prehistoric marine reptiles. The project will also include formative and summative evaluations, educational materials for home, after-school and classroom use, professional development for educators, an interactive website and innovative outreach to underserved youth. The film will present the current scientific understanding of Mesozoic marine ecosystems and the biology and behavior of prehistoric marine reptiles. The storyline of the films sets paleontological discovery into historical context, and reveals much about the scientific method and process of inquiry. Innovative intercutting between live-action paleontology sequences and photo realistic 3D animation of the reptiles will bring the fossils to life and allow audiences to make connections between the remains that are uncovered and the reptiles' activities, all of which are driven by concrete evidence in the fossil record. Sea Monsters will have a strategic impact on the field of informal science education by using groundbreaking computer-generated imagery technologies, and by demonstrating that a strong, dramatic storyline is a powerful and effective method for communicating scientific concepts. Standards-based lesson plans for the classroom and informal activity guides for families will augment the impact of the film. National Geographic has teamed with leading scientific experts and formal and informal education specialists to inform and advise the project. Multimedia Research and Knight-Williams Research Communication, respectively, will conduct formative and summative research.
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.